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Advertising in Airport - Srinagar Airport

Advertising in Airport - Srinagar Airport
Popular Media
Arrival - 12 x 5 Ft - Conveyor Belt - Digital Screens

Arrival Area

Per Unit

Card Rate

₹ 60,375

Offer Rate

₹ 52,500
Departure - 30 x 5 -Domestic Boarding Lounge - Back lit Panel

Departure Area

Per Unit / Per Month

Card Rate

₹ 1,15,000

Offer Rate

₹ 1,00,000
Premium Media
Digital Vertical Standee

Lounge

Per Unit

Card Rate

₹ 34,500

Offer Rate

₹ 30,000
Other Media
Grab Handles and Static Panels

Tarmac Coach - Interior

Per Coach

Card Rate

₹ 72,222

Offer Rate

₹ 65,000
Outside - 3 x 2 Ft  -Approach Road - No n Lit Panel

Outside Area

Per Unit

Card Rate

₹ 77,625

Offer Rate

₹ 67,500
**18% GST is applicable on the above rates

Monthly Footfall

227500

Monthly Flights

1421

About Advertising In Srinagar Airport

Summary In 60 Words

Srinagar Airport, officially known as Sheikh Ul-Alam International Airport Srinagar is one of the busiest airports in the northern region of India. Srinagar Airport which is located in Bagdam area has 2 active terminals which cater to domestic and international flights. Advertising in areas like Retails & FNB, Baggage claim, Security Check-in, Boarding Gates, etc are most popular as dwell time of passengers in these locations is very high.

Rate for advertising in Srinagar Airport

The rate for advertising in Srinagar Airport is available in the Media Option and Pricing tab of this page. Pricing for different advertising options at Srinagar airport can be found there. Do note that the ad cost at Srinagar airport is updated periodically and one should check for the latest price before planning the campaign.

How to select the right agency for advertising in Srinagar Airport

We are a one-stop airport ad agency for all advertising requirements at Srinagar Airport. There are multiple agencies with rights to one or more media at the Srinagar Airport. The Media Ant is a specialist agency in Airport Advertising and works across multiple vendors to ensure a one-stop solution for all your advertising requirements at the Srinagar airport.
The Media Ant provides a data research-backed plan and ensures that you get the best rates for advertising at the Srinagar airport. In case you need any help with planning, please contact Help@TheMediaAnt.com.

Why should You Advertise In Srinagar Airport?

Following are a few reasons why Srinagar Airport advertising would work the best for your brand:

1. Advertise to a captive audience: An average air traveler spends about 3 hours following a fixed path for checking-in, security check, and boarding. The majority of this time is spent waiting in a queue. The only engagement for passengers during this time is to watch advertisements
2. Advertise to a young, urban audience with high purchasing power: About 95% of air travelers in India belong to NCCS A and 70% of the passengers are millennials with high purchasing power. Hence, targeting air travelers in Srinagar Airport can increase your chances of conversion.
How Does Airport Advertising Works?

While planning to advertise in the Airport, one should consider the following 2 important factors :

i)Strategic Area: Whether one should advertise in departure or arrival area should be based on the dwell time of passengers in each location. Normally passengers spend more time in the departure area than arrival, so advertising in the departure area is most preferred by brands.
ii) Duration: Although most brands prefer to book any media for a minimum duration of 1 month but based on budget 1-week campaign can also be booked. In such cases rate is being calculated on a pro-rata basis.

Features Of Srinagar Airport

Who Should Advertise?

Brands with the following applicable factors should advertise

No.FactorsApplicability
1Long term brand buildingYes
2Premium AudienceYes
3Frequent FlyersYes
4Key Business Decision MakersYes
5Travel Related BrandsYes
6Luxury Product LaunchYes
7National ReachNo
8City ReachNo
9Hyperlocal ReachNo
10Short Term PerformanceNo
11Low budgetNo
12FrequencyNo
Past Advertisers
Brand NameCategory
LICInsurance
SheratonHospitality
NHS HospitalHeath Care
TanishqJewelry

Facts And Figures Of Srinagar Airport

Reach

Total Annual Passengers Traffic in the Year 2018-2019 - 2.73 Million (Source: www.srinagarairport.com)

Execution Details Related To Advertising In Srinagar Airport

Execution Process Flow

Step 1:Planning and Availability Check :Select the location, media option, number of units, duration and send the details to help@themediaant.com with the start date. We will check and confirm availability within 6 working hours.

Step 2 : Artwork and Payment: Once availability is confirmed then we will share Proforma Invoice with final payable details. The brand needs to submit the artwork and also need to make the payment in advance.

Step 3: Execution: We will share jpeg of the artwork for approval and based on approval we will proceed with printing and mounting. Once mounting is done then start and end dated images will be shared with a newspaper.

Top Srinagar Airport Advertising Options

Following are popular Srinagar airport advertising options:

  • Departure Area Advertising: Ad will be displayed on the Media options such as Standee, Back Lit Scroller or Signage placed at the Departure Area.
  • Arrival Area Advertising: Ad will be displayed on the Media options such as Standee, Back Lit Scroller or Signage placed at the Arrival Area.
  • Wifi Package Advertising: Advertisers can advertise on the free Wifi network through banner ads, video ads, and roadblock.
  • Lounge Advertising: Ad can be displayed on various media options like digital vertical standee, tabletop display, LCD with sponsored content, mobile/laptop charging station, etc. inside airport lounges.
  • Digital Screen Advertising: Ads will be played on the Digital Screens placed across the airport.
  • Tarmac Coach Advertising: Advertisers have the option to advertise on the interior or exterior of the tarmac coaches. In the interior of tarmac coaches, one can advertise on grab handle, panel, and video screen. In the case of the exterior, the tarmac coach can be wrapped with the ad.
  • Newspaper sticker Advertising: In the airport, there are newspaper stands that carry newspapers for free for the passengers to read. Advertisers can place their ads as stickers on the newspaper.
  • Luggage Trolley Advertising: Ads would be pasted on the luggage trolley.
Media Kit
Question:

How much does it cost to advertise in Srinagar Airport?

Answer:

Srinagar Airport has advertising options starting for a budget as low as Rs 40,000. To get the ad rates for all options at the Srinagar airport, one should refer to the Media Options and Pricing tab of the Srinagar Airport Advertising page.


Question:

How to contact the media agency for advertising at Srinagar Airport?

Answer:

You can contact us at Help@TheMediaAnt.com. We are an aggregator of all advertising options at the Srinagar airport. As an airport agency, we help you with planning, buying, and execution of your ad campaigns at the Srinagar airport.


Question:

What is the ad duration for advertising in Airline and Airports?

Answer:

Unless specifically mentioned, the rates are for a month. 


Question:

I am doing a campaign in an airline and on an airport for the first time. What all should I be aware of?

Answer:
  1. Post confirmation and payment,  it can take up to 3 weeks for a campaign to go live​
  2. Airline and Airports have strict guidelines on the kind of ads they can carry. Your ad might get rejected or you might be asked for changes

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