Kolkata Airport Advertising offers high-volume traffic by targeting captive passengers like tourists, business travellers etc, who spend considerable time in the airport. Kolkata Airport Ads promote brand visibility through unique advertising options that engage potential customers and deliver high impact to an affluent audience by adding brand value and improving credibility.

Advertisers

Male

Female

Gender

Passenger %

Domestic

International

Type

Business

Leisure

Travel Purpose

When it comes to getting people to see your product, service or promotion, there’s no better place to advertise than Airport. With thousands of flights, thousands of employees passing through Airport terminals, your message is sure to make an impression. With airline travel remaining remarkably consistent throughout the year, passengers are a captive audience as they have to pass through significant holding areas of the airport such as ticketing, security and baggage claim.  With all passengers following common paths through the terminal, this allows you to target your preferred audience. Airport is a haven of style and taste. A place to relax. This is a chance to reach an exclusive audience of premium travellers in a relaxed and receptive mood. Regardless of trip purpose, over 80% of all passengers spend up to 30 minutes in each: ticketing, security and baggage claim. About 90% of all travelers arrive to the airport 1+ hours prior to departure. Airport advertising in delivers your message to business and leisure travelers. Whether you’re trying to raise awareness about your brand, product or service, or encourage point-of-sale, Airport ads are the way to go. Choose from a variety of traditional and experiential displays and locations that are best suited for your campaign. There is also a wide variety of innovative advertising opportunities aimed at helping you deliver your marketing objectives. We work with you to design a range of fully integrated campaigns, from the subtlest brochures to interactive digital posters and bespoke experiential opportunities.<h3>Advantages of Kolkata Airport Advertising:</h3><ol> <li>Targeted reach to corporate professionals, decision makers and household bread winners</li><li>Direct Access to SEC A-B consumers </li><li>Target age group of 25 - 55 years</li><li>High dwell time and uncluttered environment ( According to AC Neilsen Survey, atleast 73% passengers view Airport advertisements ) </li><li>Scope for innovating marketing activities</li></ol><h3>How The Media Ant Can Help You</h3>The Media Ant is an advertising agency with a flair for promoting products and services to the airport industry. We pride ourselves on providing opportunities for our clients, pointing their brands in the right direction and making them soar. Consider us your new Jet A fuel. Our aviation and airport advertising and marketing services put your product or service where it needs to be…soaring above the competition. From print communications and online media to video and viral channels, The Media Ant always finds a way to engage your audience and get your business on the right path.

Creative Specification

Advertisements will be displayed on the luggage trolley at Kolkata Airport. A minimum of 200 trolleys must be booked by the advertisers.

Luggage Trolley

Ad will be displayed on the media options such as Wall Branding, Digital Screen, Digital Pods and Mega Light Box at the arrival area of the airport.

Arrival Area

Kolkata Airport-Wall Advertising - Arrival Area, Aero Bridge Walkway - 30 W x 6 H Ft

Kolkata Airport-Digital Screens Advertising - Conveyor Belts - 86 Inch

Kolkata Airport-Digital Pods Advertising  - Arrival Hall, Near Conveyor Belt  And Exit Gates - 65 Inch

Kolkata Airport-Mega Lit Box Advertising - Near Conveyor Belts In - Between  Conveyor Belt No 7 & 8 - 30 W x 8 H Ft

Kolkata Airport-Digital Pods Advertising- Arrival Hall, Aero Bridge Pathway - 65 Inch

Kolkata Airport-Digital Pods Advertising - Arrival Hall, Near Conveyor Belt  And Exit Gates - 65 Inch

Location

Dimension

Media Options

Creative Specifications

The ad will be displayed on the Media options such as Pylon, Light Box, Digital Walls and Digital Pods installed inside the airport premises. Each screen provides 330 spots per day. The screens operate daily 22 hrs and there is a 2 hrs cooling period from 12 AM to 2 AM every night. 15 Sec video ads will be played on a loop of 4 minutes.

Departure Area

Kolkata Airport-Departure Area Advertising-Digital Pods - Check-in Counter, Security Gates - 65 Inch

Kolkata Airport-Departure Area Advertising-Pylon - Approach to Terminal, Near Entry Gates - 6 W x 14 H Ft

Kolkata Airport-Departure Area Advertising-Light Box - Approach to Terminal, Above Gate No 2 - 30 W x 8 H Ft

Kolkata Airport-Departure Area Advertising-Light Box - Approach to Terminal Gate No 4 - 18 W x 6 H Ft

Kolkata Airport-Departure Area Advertising-Digital Walls - Security Hold Area - 18 W x 8 H Ft

Terminal

Grab Handles and Static Panels : Advertisement will be displayed on 25 - 30 grab handles and 8 static panels inside the tarmac coaches. Digital Screens : A 10 secs video advertisement will be played for 175 times per day on the Digital screen placed at the tarmac coaches. Average time spent by the passengers are 7 to 10 minutes in a coach and average footfall is 600 per day, in Kolkata Airport on 15  Screens the ad will be played.

Tarmac Coach - Interior

Kolkata Airport-Tarmac Coach Interior Advertising-Grab Handles and Static Panels

Kolkata Airport-Tarmac Coach Interior Advertising-Static Panel

Kolkata Airport-Tarmac Coach Interior Advertising-Digital Screen - Tarmac Coach

Ad Type

Number of Coaches

The advertisement can be put the windows on both sides of the bus and it is wrapped from both the sides and it will be seen for 18 hours

Tarmac Coach - Exterior

Kolkata Airport-Tarmac Coach Exterior Advertising

Airline

Ad will be displayed on different media options such as Digital Screens, Digital Walls and Digital Flag Poles placed outside area of the Airport.

Outside Area

Kolkata Airport-Outside Area Advertising-Digital Screen - 20 W x 10 H Ft - After Exit Toll Going Towards City

Kolkata Airport-Outside Area Advertising-Digital Walls - 24 W x 8 H Ft - Near Pick Up Canopy Waiting Area

Kolkata Airport-Outside Area Advertising-Digital Screen - 20 W x 10 H Ft - Arrival After Pickup Towards City

Ad can be displayed on various media options such as digital vertical standee, tabletop display, LCD with sponsored content, etc. Customized branding can be done as per brand's requirements and the ad rates would vary accordingly.

Lounge

Kolkata Airport-Lounge Advertising-Digital Vertical Standee

Kolkata Airport-Lounge Advertising-Tabletop Display

Kolkata Airport-Lounge Advertising-Mobile/Laptop Charging Station

Kolkata Airport-Lounge Advertising-LCD with sponsored content

Kolkata Airport-Lounge Advertising-Wifi Landing Page

Kolkata Airport-Lounge Advertising-Promo Space

Lounge Name

Media Option

Advertisement sticker will be pasted on the newspaper.

Newspaper Stickers - Times Of India

Kolkata Airport-Newspaper Stickers - Times Of India

Newspaper Stickers - Economic Times

Kolkata Airport-Newspaper Stickers - Economic Times  Advertising

Promotional Space will be provided for brands inside the airport. These spaces are available for departure area. Extra charges will be applicable for printing and mounting.

Promotional Space

Reference Image

15 Sec video ad will be played after every 3 minutes on the digital screens (operational for 22 hours) placed at the different locations.

Digital Screen

Baggage Belt Area

Check In Hall

Area

Loop Size

Kolkata Airport

<h2>Kolkata Airport Advertisement</h2>Kolkata Airport Advertisement is a relatively new practice compared to other forms of conventional advertising. Through all-day exposure due to extended layovers or travel time, Airport Advertisements will target a large-scale audience.Kolkata Airport Advertisement offers companies a wide range of innovative advertising opportunities that promote their products and services. Airport Advertisement is the most successful form of advertising. By placing advertisements in airports, brands have a captive audience who are likely to be well-off and in need of their product or service.<h2>Kolkata Airport Ads</h2>Kolkata Airport Ads are an attractive option for companies looking to improve their visibility. Being inundated with Airport Ads, companies look to increase sales and awareness using this marketing strategy.With so many people travelling using airports, Kolkata Airport Ads are a great way for businesses to promote their brands. Airport Ads also improve credibility by being visible throughout the airport where passengers may see them from one end to the other as they move through security, board planes and walk about. Brands should focus on developing an airport advertising campaign that will grab attention but also serve some type of purpose for those viewing it<h2>Kolkata Airport Advertising Rates</h2>Looking for Airport Advertising Rates? Kolkata Airport Advertising Rates may vary depending on the media option chosen by the advertiser. Our pricing models for Kolkata Airport Advertising Rates are some of the best in the market, offering the best prices. <h3>Kolkata Airport Advertisement Rates</h3>Each Kolkata Airport Branding media option will have various Kolkata Airport Advertisement Rates depending on the media option chosen and prices set by the vendor. Kolkata Airport Advertising Rate Card will also be based on the duration and placement of the advertisement. Various Kolkata Airport Advertising placement options are available at discounted Kolkata Airport Advertisement Rates, out of which brands and companies can select according to their requirements. <h3>Kolkata Airport Advertising Cost</h3>Kolkata Airport Advertising Price depends on the media option that the advertisers select. You can check out the best discounted Kolkata Airport Advertising Cost, by visiting the official website of <a href="https://www.themediaant.com/" target="_blank">The Media Ant</a>. Companies can pick Airport Ad options most relevant to their needs and their brand requirements. Looking for Airport Advertising Cost? Visit the “Top Choice” section on “Kolkata Airport Advertising” page which will include all the media options and Kolkata Airport Advertising Cost from the companies can choose from according to their requirements.<h2>Kolkata Airport Advertising Agency</h2>Want to do Advertising in Kolkata Airport? The Media Ant is one of India’s leading airport advertising agencies that helps you with marketing and brand recognition needs. With a presence across top Indian cities like <a href="https://www.themediaant.com/airport/airport-bangalore-advertising" target="_blank">Bangalore</a>, <a href="https://www.themediaant.com/airport/airport-mumbai-advertising" target="_blank">Mumbai</a>, and <a href="https://www.themediaant.com/airport/airport-delhi-advertising">Delhi</a>, <a href="https://www.themediaant.com/" target="_blank">The Media Ant</a> ensures you a one-stop solution for all your airport advertising needs. We help you plan, buy, execute and monitor all your <a href="https://www.themediaant.com/airport">airport advertising campaigns</a> across the country. Our in-house team ensures to provide you with the best Airport Branding plans in best possible rates available and flawless execution of your airport advertisement.Our best rates for <a href="https://www.themediaant.com/airport" target="_blank">advertising in airports </a>are available online on our website. As part of the execution process in airport advertising, The Media Ant will provide advertisers with images of the airport advertisement.<a href="https://www.themediaant.com/roas-calculator" target="_blank">Get the best rates to place your Airport Advertising from The Media Ant</a>You can monitor your ad campaigns on our online monitoring dashboard on your mobile phone. Check the best rates to advertise your brand at any airport in India through The Media Ant's airport advertising planning tools. You can contact us by Phone or Email, which are mentioned on the contact page. The Media Ant contact details are available in the <a href="https://www.themediaant.com/contact-us" target="_blank">Contact Us</a> section of our website.

<h3> Kolkata Airport Advertising FAQs</h3>Here are some frequently asked questions about Airport Advertising:<h4>Why Do Advertising In Kolkata Airport?</h4>Airport Advertising will help your company in building its brand recognition and display its products or services. Advertising in Kolkata Airport can be done for various promotional activities. <ul><li>Advertising to the right target audience: Advertising in Kolkata Airport is considered the best since Kolkata Airport is the busiest airport in India in terms of passenger traffic. Most Airport Advertising audiences are of good <a href="https://blog.themediaant.com/understanding-basics-nccs" target="_blank">NCCS </a>socio-economic status and have the highest consumer hold and better education.</li><li>Advertising to a captive audience: Advertising in Kolkata Airport can act as a crucial marketing tactic that can help various SMEs and businesses.</li><li>Advertising across barriers: With huge international and national foot traffic, advertising in airports can help businesses with their growth and find new innovative ways to market themselves. Kolkata Airport Advertising will include areas like FNB, Baggage Claim, Retail, Security Check-in, and Boarding Gates, which are the most popular advertising areas</li></ul><h4>Who Are Kolkata Airport Advertising Target Audience?</h4>Advertising in Kolkata Airport is considered one of the busiest airports in India, having the most passenger foot traffic. Kolkata Airport Advertising will help with the company’s brand recognition and display of its products or services.Kolkata Airport Advertising targets audiences of ages between 21 - 40 years of age. Most audiences who are targeted through Kolkata Airport Advertising are mostly affluent and have the luxury of spending an excessive amount on products and services. <h4>How Much Does It Cost To Advertise in Kolkata Airport?</h4>Each Kolkata Airport Advertising media option will have various Kolkata Airport Advertisement Rates depending on the media option chosen and prices set by the vendor. The Media Ant pricing models for Airport Advertising are some of the best in the market offering companies the best prices for airport advertising deals.<h4>How Do You Advertise in Kolkata Airport?</h4>The Media Ant is one of India’s leading airport advertising agencies that helps you with marketing and brand recognition needs. We help you plan, buy, execute and monitor all your <a href="https://www.themediaant.com/airport">airport advertising campaigns</a> across the country. Our in-house team ensures to provide you with the best Airport Branding plans at the best possible rates available and flawless execution of your airport advertisement.<h4>Are There Any Advertising Restrictions On Airport?</h4>Any restrictions related to an advertisement in Airports will be mentioned on the website. The Media Ant offers you the best rates in airport advertising with accurate information. We also help you in planning, buying and executing all your airport advertising campaigns. Brands will be able to target a receptive audience who comparatively pay more attention in an airport. <h4>What are some Airport Advertising options available?</h4>Airport Advertising is available in various formats and can be found in areas where people will spend enough time. Using innovative and interactive advertising options, Airport Branding can engage audiences. Some media options available for Airport Branding will be displayed in arrival, departure, lounge, and more. <h4>How Are Airport Advertised?</h4>Advertising in Airport is a form of out-of-home (OOH) marketing strategy, which is most effective because it provides direct and continuous exposure to target audiences in their most receptive state: outside their homes, during leisure time.Advertisements in Airports will give the impression of high-quality of brands to potential customers. These Airport ads may be on LED screens and monitors, or even on signs in front of boarding gates. The introduction of airport branding has helped many companies make their mark at airports across the country. Branding in Airport will leave an impression on the brand and helps build recall. Some people are likely to buy brand products or take up their services immediately after being introduced to them through advertisements at airport.<h4>How Effective Is Airport Advertising?</h4>Advertising in Airports provides brands with a top-scale identity. The airport industry offers attractive marketing options that cater to a wide range of audiences. Compared to other forms of advertising, brands will have better scope for huge consumer engagement and drive contextually relevant communication through advertisement in Airports. With Airports looking for new ways to increase revenues, advertisers have been investing in branding at airports. Airport Advertising provides the perfect opportunity for product placement. The interactive aspect of this marketing campaign has led companies to invest more in advertisements in Airports to create a more high impact.

Ritu John

Advertising in Kolkata Airport