The Indian Express Advertising

TMA Quick Insights for Q3 2026

Capitalizing on top media outlets like Times of India and Economic Times, which dominate the newspaper vertical with market influence reaching up to 10.94Cr and 1.06Cr respectively, brands gain phenomenal visibility and recall. Leveraging massive reach and exceptional ROI these platforms offer, advertisers maximize impact using ad formats like Half Page and Full Page. Such strategic advertising solutions make these media platforms attractive for national campaigns, premium launches, and corporate branding.

Top Newspapers with Highest Ad Spend

Times Of India, All India, English

Times Of India, All India, English leads the newspaper vertical with a market influence worth 10.94Cr in total spends, owing to its expansive audience profile and massive reach. Its dominance provides high visibility and guaranteed recall, fostering an exceptional return on investment. Preferred for national campaigns, premium product launches, and corporate branding, Times Of India stands unparalleled, making it an ideal choice for advertisers aiming for weighty impact. Embrace the power of language and advertising with us.

Economic Times, All India, English

Economic Times, All India, English, commands market leadership with its unmatched reach and premium audience profile, making it the favored choice for national campaigns, innovative launches, and key branding exercises. A total spend of a staggering ₹1.06Cr in its newspaper vertical amplifies visibility, ensuring high recall and enhanced ROI. Advertisers trust this powerful platform for its remarkable adaptability, drawing in discerning readers across the country, thereby making every invested rupee count.

Times Of India, Bangalore, English

Times of India, Bangalore, English, reigns supreme in the newspaper vertical with a staggering total spend of ₹8.25Cr, speaking volumes about its market leadership. Drawing a distinct audience profile, it offers unmatched reach, making it the preferred choice for national campaigns, premium product launches, and corporate branding. Advertisers relish its ability to provide superior visibility, foster recall, and deliver impressive ROI, solidifying their preference for this media powerhouse. The influence it commands is simply irrefutable!

Times Of India, Mumbai, English

At the pinnacle of English print media in Mumbai is the Times Of India, claiming the highest total spend at ₹56.75L. Its unparalleled reach and discerning audience profile make it the go-to platform for national campaigns, premium launches, and corporate branding. With its remarkable visibility and recall, it promises an impressive ROI. Choose Times Of India, Mumbai, English for persuasive, professional and impactful advertising that caters to the pinnacle of urban Indian readership.

The Hindu, Bangalore, English

An undisputed market leader, The Hindu, Bangalore, English stands at the zenith of newspaper advertising with a staggering total spend of ₹3.85Cr. Instilled in the daily life of a versatile audience profile, its unmatched reach renders it an unequivocal choice for national campaigns, premium launches, and corporate branding. The eminent visibility offers compelling recall value, driving an impressive ROI. Advertisers habitually gravitate towards this newspaper vertical, entrusting The Hindu, Bangalore, English for its persuasive professionalism and impactful messaging.

Popular Newspapers by Readership

Dainik Bhaskar, All India, Hindi

Dainik Bhaskar, All India, Hindi imparts extraordinary visibility and recall, dominating as the market leader with an unrivaled readership of 35.7L . Its wide reach, rich audience profile, and significant impact make it an inevitable choice for national campaigns, premium launches, and corporate branding. Acknowledge the persuasive power of superior ROI with Dainik Bhaskar, the trusted name in the newspaper vertical.

Times Of India, All India, English

As the market leader in the newspaper vertical, Times Of India, All India, English offers unparalleled visibility, ensuring your brand resonates with our robust audience profile of 31L readers. Preferred by advertisers nationwide for premium launches and corporate branding, our reach guarantees high recall and delivers impressive ROI. Trust Times Of India to provide the stage for your brand story, fostering lasting connections with engaged readers across India.

Times Of India, Education Times, All India, English

Times Of India, Education Times assures unparalleled reach across All India, affixing the brand with a rock-solid English readership of a whopping 253.8K, the highest in the newspaper terrain. Chosen for national campaigns, premium launches, and corporate branding, it offers astounding visibility, recall, and unbeatable ROI. Its prominent audience profile makes it a hot favourite for advertisers, striking a perfect balance between persuasive communication and impactful business promotion.

Times Of India, Times Ascent All India, English

Times Of India, Times Ascent All India, English, takes the spotlight as the market leader in the newspaper vertical with the highest readership of 25.38L nationwide. Our vast audience profile and extensive reach make us the preferred choice for advertisers across national campaigns, premium launches, and corporate branding. With our impressive visibility and recall rates, we assure impactful returns on investment. Experience persuasive and professional advertising only with us. Make your brand matter; make it a sensation with Times of India.

Malayala Manorama, All India, Malayalam

Malayala Manorama, an undisputed leader in Malayalam's newspaper industry, goes beyond boundaries to touch the hearts of All India, Malayalam audience. With the highest readership, a staggering 24.87L, our reach extends to an audience profile diverse and vast. Advertisers nationwide prefer us for premium launches and corporate branding campaigns, as we assure maximum visibility, enhanced recall, and impressive ROI. Elevate your brand's status with the Malayala Manorama advantage today.

Top Media Options Used in Newspaper Campaigns

Half Page

Half Page, the market leader with a laudable count of 30 high-performing national campaigns in newspapers, continues to impress with its terrific reach and distinctive audience profile. The unparalleled visibility, enhanced recall, and lucrative ROI make it the go-to choice for advertisers looking for premium launches and corporate branding. Choose Half Page to ensure your brand rises to unsurpassed heights while carving its niche in the newspaper vertical.

Full Page

Leading the newspaper vertical, Full Page commands visibility and recall like no other, having executed 21 market-topping campaigns. Tailored to reach a diverse audience profile, our widespread coverage delivers unmatched ROI impressions for national campaigns, premium launches, and corporate branding. Advertisers choose Full Page for our market leadership and impactful strategies. Trust us to deliver persuasive, professional communication to maximize your brand's potential.

Custom Sized Ads

Leading the market, Custom Sized Ads flawlessly executed an impressive 21 campaigns across newspapers nationwide, showcasing its unparalleled reach and understanding of audience profiles. Advertisers favor Custom Sized Ads for premium launches, national campaigns, and corporate branding, due to its superior visibility, recall, and ROI. Seamlessly adapted to the newspaper vertical, it offers persuasive, professional, and impactful outreach that truly stands out.

Quarter Page

Leverage Quarter Page's market dominance, an advertising aficionado with the highest 19 campaigns executed in the newspaper sector. Our garnished audience profile ensures extensive reach, which is why advertisers nationwide choose us for high-end launches and corporate branding. Expect unprecedented visibility, swift recall, and indomitable ROI. Seamlessly adapted to the fast-paced newspaper vertical, Quarter Page crafts narratives that resonate. Trust us, and feel your brand's impact amplified.

E Newspaper

E Newspaper, a market leader in the media industry, has successfully executed over 6 high-impact campaigns, proving its mettle in audience engagement and reach. Advertisers prefer E Newspaper for national campaigns, premium launches, and corporate branding owing to its superior visibility, unmatched recall, and impressive ROI. Amply adorning the verticals of every newspaper, E Newspaper amplifies the intensity of communication, making every message persuasive, professional, and impactful. Position your brand with us and seize the power of meaningful reach.

Top Categories by Ad Spend in Q3 2026

The Indian Express Advertising in India

The Indian Express is one of India's most respected English-language newspapers, known for its credible news coverage and diverse content, ranging from current affairs and politics to entertainment and lifestyle. Established in 1932, The Indian Express has earned a reputation for its in-depth reporting, strong editorial voice, and commitment to journalistic excellence.

For businesses looking to connect with a broad, educated, and influential audience, advertising in The Indian Express offers unmatched opportunities. With a strong presence in key cities like Delhi, Mumbai, Bangalore, and Chennai, the newspaper reaches millions of readers daily.

Why Choose The Indian Express for Advertising?

Wondering why The Indian Express should be your go-to choice? Here’s why:

• Massive Readership: The Indian Express is read by millions of individuals across urban and semi-urban areas, providing unparalleled visibility for advertisers. Its wide reach ensures that your brand gains significant exposure to an educated and influential audience.

• Targeted Reach: With regional editions, The Indian Express allows advertisers to target specific markets. This geographic customization ensures that your message reaches the most relevant audience, improving campaign effectiveness.

• Flexible Advertising Options: The Indian Express offers a variety of ad formats, from large display ads to affordable classifieds, making it suitable for different budgets and campaign objectives.

• High Credibility: Advertising in a publication known for its credibility, like The Indian Express, boosts your brand’s image. Ads benefit from the publication’s established trust and reliability, making a positive impact on readers' perceptions.

• High Engagement & Trust: Readers of The Indian Express engage deeply with its content, including advertisements. This high level of trust translates into better receptivity for your ads.

• Tangible & Lasting Impact: Print ads in The Indian Express offer long-term exposure, providing repeated visibility. Unlike digital ads that can be fleeting, print ads have a more lasting presence.

• Visual Appeal: The high-quality print format of The Indian Express allows for creative and visually impactful advertisements, setting your brand apart from digital ad clutter.

• Cross-Platform Integration: The Indian Express also offers digital editions and cross-platform advertising opportunities, giving you the flexibility to combine the strength of both print and digital media.

Advertising in The Indian Express ensures that your brand stands out in a competitive market.

Types of Newspaper Ads in The Indian Express

The Indian Express offers a variety of ad formats to cater to different marketing goals:

• Display Ads: These large, visually striking ads are placed in prominent sections of the newspaper. Perfect for high-impact brand campaigns.

• Classified Ads: Affordable and effective, these small text-based ads are ideal for announcements such as job openings, real estate listings, and matrimonial ads.

• Innovative Ads: Get creative with jacket ads, bookmarks, and other unique formats that capture attention and stand out.

Each ad type is designed to help you achieve specific objectives, making it easy to choose the right one for your campaign.

The Indian Express Advertisement Rates in 2025

“How much does it cost to advertise in The Indian Express Advertisement Rates?” is a common question. The rates depend on factors like:

• Ad Size: Full-page, half-page, or smaller formats.

• Placement: Ads placed in premium sections, like the front page, cost more.

• Location: Rates vary by city and region.

Here’s an updated list of The Indian Express Advertisement Rates in 2025 with indicative ranges:

• Front Page Advertisement: Starts at ₹6,00,000 and can go up to ₹10,00,000, depending on the edition.

• Half-Page Advertisement: Ranges from ₹1,50,000 to ₹4,00,000 based on placement and city.

• Quarter-Page Advertisement: Typically costs between ₹60,000 and ₹2,00,000.

• Full-Page Advertisement: Starts at ₹3,50,000 and can go up to ₹7,00,000, depending on the readership and circulation.

• Strip Advertisement: Priced between ₹90,000 and ₹1,80,000, ideal for cost-effective visibility.

• Jacket Advertisement: Starts at ₹6,00,000 and can go up to ₹12,00,000 for premium editions.

Note: These are approximate rates and may vary depending on factors like city, ad size, placement, and demand. For the best deals and customized quotations, contact The Media Ant today! We’ll help you create the perfect advertising plan tailored to your needs.

How to Advertise in The Indian Express?

Advertising in The Indian Express is simple and hassle-free with The Media Ant. Here’s how we make it happen:

1. Share Your Advertising Goals
   Let us know what you want to achieve—whether it’s brand visibility, lead generation, or promotions. We’ll recommend the best ad formats and placements in The Indian Express tailored to your needs.

2. Select the Right Ad Option
   Whether it’s a front-page ad, half-page, or quarter-page, we’ll guide you in choosing the most effective option that fits your budget and goals.

3. Get a Customized Quotation
   We provide transparent pricing and ensure you get the best rates for advertising in The Indian Express.

4. Relax While We Handle the Rest
   From booking your ad to ensuring timely publication, our team manages everything, so you don’t have to.

Why wait? Reach out to The Media Ant today, and let’s make your advertising campaign a success.

Frequently Asked Questions

1. How do I give an ad in The Indian Express?
Placing an ad in The Indian Express is simple, especially with The Media Ant. Just share your advertising requirements—ad type, city/region, and budget—and we’ll provide a tailored plan and handle everything else.

2. How much does it cost to advertise in The Indian Express?
The cost to advertise in The Indian Express ranges from ₹60,000 to ₹12,00,000, depending on the ad size, placement, and edition.

3. What is the size of the front full-page ad in The Indian Express?
The front full-page ad size is typically 32.9 cm (width) x 52.5 cm (height), ensuring maximum visibility for impactful campaigns.

4. What are the available ad sizes for advertising in The Indian Express?
The available ad sizes include:

• Full Page: 32.9 cm x 52.5 cm

• Half Page: 32.9 cm x 25 cm (horizontal) or 16 cm x 52.5 cm (vertical)

• Quarter Page: 16 cm x 25 cm

• Strip Ads: 32.9 cm x 5 cm

5. How does the cost vary between a full-page ad and a half-page ad in The Indian Express?
Full-page ads typically cost between ₹3,50,000 and ₹7,00,000, while half-page ads range from ₹1,50,000 to ₹4,00,000. Placement and city influence the final cost.

6. What are the best ad sizes for targeting a specific audience in The Indian Express?
For specific targeting:

• Full-Page Ads: Ideal for a broad audience.

• Half-Page Ads: Suitable for regional targeting or multiple product promotions.

• Quarter-Page Ads: Best for localized campaigns and budget-conscious promotions.

7. Can I combine different ad sizes (like a full-page and a half-page) in a single issue of The Indian Express?
Yes, combining different ad sizes is possible. This approach allows you to maximize your reach while targeting different reader segments.

8. Is it possible to get a discount if I opt for a larger ad size or multiple placements in The Indian Express?
Yes, The Indian Express often provides discounts for bulk bookings, larger ad sizes, and long-term campaigns.

For a personalized advertising plan in The Indian Express, reach out to The Media Ant today!