Zee Bangla is Zee Group’s Bengali general entertainment channel that broadcasts various entertainment shows like daily-soap operas, reality shows and other entertainment programmes. Zee Bangla was launched in 1996 and is one of the leading Bengali-entertainment channels today. Zee Bangla has got the highest viewership among other Bengali Entertainment channels according to the BARC viewership data.

In order to view Zee Bangla online, click on the link given below-

Link to Zee Bangla online

• Zee Bangla has a viewership share of 40% among the top 5 Bengali-Entertainment Channels.

Step 1: Select the Media Option, Ad length, Time Band, Number of Ads per day, Campaign Duration and Campaign Start Date. 

In case you need any help with planning, please write to help@TheMediaAnt.com

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and other privileges like discounts, depending on the time of booking

Step 4: You need to submit the artwork and make the payment

Through the ad, the audience should be able to capture the facts, relate to them and recognize the brand. 
For an ad to be recognised by the target audience, the ideal creative length should be 30-seconds long.

A Telecast Certificate is generated on the Letter Head of Zee Bangla stating the exact date and time of the played spots. The Telecast Certificate is generated on the last date of every month.

Star Jalsha

Aakash Aath

Colors Bangla

Other Bengali Entertainment Channels

Q: What is FCT?

A. FCT- Free Commercial Time. Referred to the time allowed by broadcasters for advertisers to run ad campaigns. FCT is measured in seconds. 

Q: What factors determine the ad-rates?

A. The rates vary with the following factors-

• Seasonality- Consider the period of the year you intend to advertise based on the desired campaign outcome and budget. Rates shoot-up during world television premieres, award shows and during the launch of popular shows.
• Volume- Larger the campaign size, greater the discounts.
• Inventory- The channel’s inventory determines the rates. If there is a high-demand, the rates increase.
• Time Band- Viewership varies across the day. Evening Prime Time has the highest viewership on Zee Bangla. The rates are based on the time band you choose.

Q: What are Aston bands? How will they add value to my brand?

• Aston Bands-It’s a strip that contains the advertising content. It is played for a duration of 10-seconds at the bottom of the screen during non-fiction shows on Zee Bangla.
  

Q: What is Mixed Time Band?

A. Mixed Time Band is also called as Run of Day-part (RODP) time band. The ads can appear anytime during a specific time band, such as 8 AM- 5:30 PM pre-defined by the channel.