Advertising in Surya TV
Weekly Viewers (000s)
Surya TV is Sun Group's Malayalam general entertainment channel that broadcasts various entertainment shows like daily-soap operas, reality shows and other entertainment programmes. Surya TV was launched in 1993 and is one of the leading Malayalam-entertainment channels today. Surya TV is one of the top 5 channels among other Malayalam Entertainment channels according to the BARC viewership data.
The rates on the website are for non-Kerala clients and the rates would be different for Kerala based clients.
|FMCG||Cadbury, Odonil, Surf Excel, Horlicks, Complan, Colgate|
|B2B||Birla TMT, Nerolac Paints|
|Logistics||JMD Cargo Services|
Surya TV Advertising is apt for organizations in B2B as well as B2C sectors. E-commerce, NGOs, Consumer Durables, Real Estate, Electronics and FMCG sectors majorly advertise on Surya TV . This is mainly due to the audience profile of the channel and the reach Surya TV has.
Step 1: Select the Media Option, Ad length, Time Band, Total number of Ads & Campaign Duration and Start Date.
In case you need any help with planning, please write to help@TheMediaAnt.com
|Media Option||Mixed Time/Aston Band/Scroller|
|Ad Length||10 sec/20 sec/30 sec|
|Time Band||All Day/Morning Evening|
|Number of Ads per day||3/4/5|
|Campaign Duration||5 Days/10 Days/30 Days|
|Campaign Start Date||dd/mm/yyyy|
Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.
Step 3: We will check the ad space availability and other privileges like discounts, depending on the time of booking
Step 4: Submit the artwork and make the payment
|Frame Rate||25 frames per second|
|Aspect Ratio||4:3 or 16:9|
|Video Bit Rate||50 MBit/ S|
|Audio Sample Rate||48 kHz|
Q: What is FCT?
A. FCT- Free Commercial Time. Referred to the time allowed by broadcasters for advertisers to run ad campaigns. FCT is measured in seconds.
Q: What factors determine the ad-rates?
Why Advertising In Surya TV Works
Surya TV is the most effective advertising medium. It generates the most profit, creates more sales and consistently outperforms everything else. Surya TV Television stands head and shoulders above other media in driving business results.
We’re The Media Ant, India’s favorite independent TV advertising agency among small and medium-sized businesses. We believe India's enterprising culture is something to be celebrated, which is why we’ve made it our mission to provide a targeted TV buying service that supports sustainable business growth at low TV advertising costs. We represent 971 TV channels – more than any other Indian agency – and now we want to join forces with you!
Costs are determined by the number of viewers and how sought-after the programming is, as well as the breadth of the campaign. So there is an opportunity for everyone – regardless of budget!
Surya TV Advertising can be broken into two main costs, Creative (the making of your advert) and Media (the cost of placing it on a Colors channel).
In general Surya TV channel price is set by DLVP and most broadcasters trade at either a discount or premium depending a number of variables:
For the cost mentioned on the site how many times would my ad be shown?
Shared rate for Television is per second. Let me explain this through an example.
Rate Star Plus - Rs 2,000 per sec
Length of your ad - 20 seconds
So every time your ad gets played, you would need to pay Rs 2000 X 20 = Rs 40,000
Now, if you play this ad 10 times it would cost Rs 40,000 X 10 = Rs 400,000
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