The channel launched with the motto that its content can make its viewers go insanely in love with them, Sony Max is India’s No.1 India finest movie destination. Their movie marathon is the favorite staple diet for millions of viewers. Advertising here strategically creates a lasting impact on audiences.

Male

Female

Gender Distribution

Pan India Viewership Profile in %

Prime vs Non Prime

Urban

Rural

Urban vs Rural

12 - 15

16 - 19

20 - 29

30 - 39

40 - 49

Age Distribution

Pan India Viewership Profile

High

NCCS Data

Mumbai

Delhi

Kolkata

Hyderabad

Bangalore

Chennai

City Wise Distribution

Viewership Profile

Maharashtra / Goa

West Bengal

Karnataka

Andhra Pradesh / Telangana

Tamil Nadu / Pondicherry

State Wise Distribution

Creative Specifications

Video ads are telecasted during ad breaks. The minimum duration for a video ad is 10 seconds and increases by a factor of 5. Click on "Add to Bag" and enter the ad duration in seconds, number of days, frequency per day and the timeband to know the cost of the campaign.

Video Ad

Time(s) Played per Day

Sony MAX- Video Advertising-Option 1

Sony MAX- Video Advertising-Option 2

Time Band

Sony MAX

Sony MAX Advertising is one of the most common and effective forms of marketing that offers a large reach during a short span of time. Television Advertising has a high impact on viewers and attracts loyal viewers. TV Advertising conveys the brand message with sight, sound, and motion, providing brand products or services with instant trustworthiness.With over 149918490 monthly reach, Sony MAX Advertising will target a wide range of audiences and ensures a boost in visibility. Advertising on TV is a reliable tool that gives your brand a personality and is effective for businesses that rely on repeated advertising. Place Your TV Ads Now!

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<h3>Sony MAX Advertising FAQs</h3>Here are some frequently asked questions about Sony MAX Advertisement:<h4>Who Should Do Sony MAX Advertising?</h4>Sony MAX Advertisement is done by various companies looking to create a major impact by targeting a large-scale audience. <ul><li>Home Products: Home Product Companies like Lizol, Unilever, and more have been doing advertisements in television for a long time. Over the years we have seen an increasein ad volumes for home products, the sector will continue to thrive by Advertising in television.</li><li>Automobiles: Companies like Hyundai Motors, Mahindra & Mahindra, and more have been using advertisements in television to showcase new products and services they are to provide. Most consumers being exposed to Ads in tv, being from <a href="https://blog.themediaant.com/understanding-basics-nccs">varied NCCS socio-economic backgrounds</a> are an excellent audience to target such brands.</li><li>Consumer Durables: Recently, consumer durable companies like Bajaj Electricals Ltd, Blue Star Ltd, Whirlpool, and more have had a 6% increase in ad volumes through Advertising in TV. </li><li>Women Products: Companies like Nykaa, and Johnson & Johnson have been doing Sony MAX Advertisements for a long time. Recently around 22% of ad volumes were spent only on TV Advertising.</li><li>E-commerce: Companies like Snapdeal, Flipkart, <a href="https://www.themediaant.com/digital/amazon-website-advertising">Amazon</a>, and more have used Sony MAX Advertising slots to market their products and services.</li><li>FMCG: Companies like Hindustan Lever Ltd, ITC Ltd, Nestle Ltd, Godrej Consumer Products, and more have been some brands that have successfully done Sony MAX Ads. With ad volume growth of over 22% in 2021, FMCG products have been dominating <a href="https://www.themediaant.com/television">TV Advertising</a> market in recent years, making Sony MAX Ads a good option for them.</li></ul><h4>Why Should I Do Sony MAX Advertisement?</h4>Sony MAX Advertising has strong viewership and a good reputation among its fans, making it a good option for advertisers. Sony MAX Advertisement will help companies in building strong relationships with their viewers through innovative advertising and will help bring in new customers.Sony MAX Advertising will also help advertisers in showcasing their products and services in an authentic way.<h4>How Does TV Advertising Work?</h4>TV Adverts have a large-scale viewership with a loyal audience. The popularity of television advertising is understandable because it can be effective and necessary. Television Advertising has a high impact on viewers and attracts loyal viewers.Ads on TV allow for quick responses from customers by following up on advertisements in real-time as they are being aired or streamed live online. Advertising on TV is a reliable tool that gives your brand a personality and is effective for businesses<h4>How Much Does TV Advertising Cost?</h4>Television Advertisement Rates will range according to the timeframe of the video ad, its timeslot, and more. Advertisement Rates on TV are available at discounted rates, from which brands and companies can select their timeslot according to their requirements and availability.To get the best rates for advertisement on TV visit <a href="https://www.themediaant.com/">The Media Ant</a> website. <h4>How Will Customers Engage With TV Ads?</h4>Advertising on TV will convey the brand message with sight, sound, and motion, providing brand products or services with instant trustworthiness. Advertisement on TV will target a wide range of audiences and ensures a boost in visibility for brands or companies looking to sell their product/service.Through advertisements in TV, brands will be able to engage the audience and build awareness about the brand as well as build recall.

Advertising in Sony MAX

Cinema

Magazine

Influencer

Newspaper

Digital

BTL

Outdoor

Radio

Television

Video Ad on Sony MAX

Used For

Reach

Ad Type

Video

Lead Time (in days)

3

Span

1 day

Video ads are telecasted during ad breaks. The minimum duration for a video ad is 10 seconds and increases by a factor of 5. Click on "Add to Bag" and enter the ad duration in seconds, number of days, frequency per day and the timeband to know the cost of the campaign.

Rack Rate

Login To View

Min Billing

₹ 10,365

Add to Bag

For Discounted Rate

Min Billing

₹ 10,365

Add to Bag

For Discounted Rate

Execution Details

Creative Specifications: video

Click Here To View

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ADDITIONAL INSTRUCTIONS

Click Here To View

SOP

#Telecast Certificate will be provided within 15 working days of campaign completion

#Address Proof, #GST Certificate, #Certificate of Incorporation / Business License, #PAN Card

At the end of the campaign only

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