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Advertising in Polimer

Advertising in Polimer

Advertising in Polimer

248.2M

Monthly Impressions

Tamil

Language

About Advertising in Polimer

Advertising through Polimer is an effective advertising method in the Television media type. Advertising in Polimer will help the brand to reach out to the right target audience. Television advertising helps the advertiser to target a very large group of audience and also provides the ease of targeting a specific time band based on the requirement. Advertising through Polimer is popular for a brand that is trying to reach out to a large number of premium users within certain geography in a small time. Because the Channel carries different sets of programs, it appeals to almost everyone in the family thereby assuring a complete household reach. Polimer is the leading Television Channel and is strongly recommended for all marketing campaigns.

Key Insights

Prime Time

1800-2400

Monthly Unique Users

47.3M

Metro Share (%)

14

Categories

Entertainment

Top Choice

Popular

Video Ad

Rack Rate

₹ 350 / Per Second

TMA Offer

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Video ads are telecasted during ad breaks. The minimum duration for a video ad is 10 seconds and increases by 5. Click on "Know More", And "Add To Bag" and enter the ad duration in Seconds, number of days, frequency per day and the timeband to know the cost of the campaign.
Premium

L-Band

Rack Rate

₹ 6,600 / Per L-Band

TMA Offer

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L-Bands are L-shaped ads that appear on the screen during a particular program for duration of 10-seconds. Choose the number of L-Bands per day and the total number of days you'd prefer to advertise. Prices vary according to the timeband chosen.
Teleshopping Options
Teleshopping Options
Rack Rate
₹ 52,800 / Per 25 Minute Slot
TMA Offer
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Top Shows

Top Shows image
1
Top Shows image
2

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Media Demographics & Analytics

Top Advertisers

1
Godrej Aer Matic
2
Eno
3
La Shield Mineral Sunscreen Pollution Protect
4
Hit Cockroches
5
Almond Board Of California
6
Tide Plus Double Power

User Reach & Demographics

Viewership%

Gender

Male

Female

50

50

Viewership%

Prime vs Non Prime

PT

NPT

44

56

Viewership%

Age

in %


<21

26

22-30

13

31-40

16

41-50

19

51-60

14

61+

10

Viewership%

Income - NCCS

in %


A

27

B

35

CDE

38

Viewership%

Metros

in %


Chennai

11

Bangalore

3

Viewership%

Urban vs Rural

in %


Urban

55

Rural

45

Viewership%

Geo

in %


Tamilnadu, Pondicherry

93

Karnataka

4

Kerala

2

Arunachal Pradesh, Telangana

1

TRP%

Top Shows

TRP%


Comedy Express

0.01

Engal Sai

0.01


Media in 60 words

Advertising through Polimer is an effective advertising method in the Television media type. Advertising in Polimer will help the brand to reach out to the right target audience. Television advertising helps the advertiser to target a very large group of audience and also provides the ease of targeting a specific time band based on the requirement. Advertising through Polimer is popular for a brand that is trying to reach out to a large number of premium users within certain geography in a small time. Because the Channel carries different sets of programs, it appeals to almost everyone in the family thereby assuring a complete household reach. Polimer is the leading Television Channel and is strongly recommended for all marketing campaigns.

Rates for Advertising in Polimer

You will get the rate for advertising in Polimer in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Polimer is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Polimer will come to Rs 300 X 10 = Rs 3,000. Advertising Rate for Polimer varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the News category is from 6 pm to 10 pm. 9 pm to 10 pm is also considered super prime time. Rates for Prime Time in Polimer and Super Prime Time in Polimer is significantly higher than non-prime time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the TV planning agency to include it in the plans.

How to select the right Agency for advertising in Polimer

Media Agency can play a critical role if you are planning to advertise in Polimer. There are several roles that a media agency plays while executing your TV campaign. Firstly, the media agency will help you in deciding if advertising in Polimer is right for your brand. The agency uses BARC data to decide the TG and Polimer viewer profile matches. Once you have decided to go ahead with advertising in Polimer, the next step for the TV ad buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in the prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in Polimer. The last role of the TV ad buying agency is to ensure that the ad is played on Polimer and provide the advertiser with the number of people who saw your ad. The Media Ant being an authorized agency for ad planning and buying on Polimer provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.

Why Advertise in Polimer

The rate to advertise in Polimer is one of the lowest among all other news channels in India. Its popularity in the Hindi belt makes advertising in Polimer a critical part of any Television campaign. Polimer advertising rate is available on the Media Option and Pricing tab of our website. These are the current ad rates and are updated weekly. Polimer has popular programmes and TV anchors. Because of this, the engagement of viewers is very high with the channel. The Media Ant is an authorized advertising agency that can help you plan and buy ad spots in Polimer at the lowest rate.

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