Advertising in NDTV Prime (Previously NDTV Profit/ Prime)
Weekly Viewers (000s)
NDTV Prime is New Delhi Television Ltd’s English channel that covers infotainment programmes. NDTV Prime was founded in 2014. NDTV Prime is one of the most reputable channels for infotainment content.
One can either advertise in the All-india feed of NDTV Prime or in the regional feeds for a geo-targeted approach towards advertising.
In order to view NDTV Prime channel online, please click on the link provided below:
Link to NDTV Prime's Online Channel
|The Music Hour||6:00 AM|
|The Getaway||7:00 AM|
|Perfect Body: Built By Tech||8:00 AM|
|Unboxed: The Ultimate Tech Guide||9:00 AM|
|How To||10:00 AM|
|Byte Me||11:00 AM|
|Prime Time Ravish||12:00 PM|
|India Adventures||1:00 PM|
|The Getaway||2:00 PM|
|On Art||3:00 PM|
|Unseen India||4:00 PM|
|Prime Filmy||4:30 PM|
|Colour My City||5:00 PM|
|Heads Up||6:00 PM|
|Prime Time Ravish||7:00 PM|
|Unboxed: The Ultimate Tech Guide||8:00 PM|
|Car And Bike Show Prime Edition||8:30 PM|
|Byte Me||9:00 PM|
|How To||9:30 PM|
|Gla Adventure||10:00 PM|
|Unseen India||11:00 PM|
|Prime Filmy||11:30 PM|
|Godrej Good Knight||FMCG|
Organisations in the B2B and B2C sectors, E-commerce, NGOs, and Consumer Durables, Real Estate, Electronics and FMCG sectors majorly advertise on NDTV Prime. This is mainly due to the audience profile of the channel and the reach NDTV Prime has across the country.
Step 1: Select the Media Option, Ad length, Time Band, Total number of Ads & Campaign Duration and Start Date.
In case you need any help with planning, please write to help@TheMediaAnt.com
|Variables||Sample Variable Selections|
|Media Option||Mixed Time/ Aston Band/ Scroller|
|Ad Length||10 sec/ 20 sec/ 30 sec|
|Time Band||All Day/ Morning/ Evening|
|Number of Ads per day||3/ 4/ 5|
|Campaign Duration||5 Days/ 10 Days/ 30 Days|
|Campaign Start Date||1st Jan/ 15th Feb/ 20th Aug|
Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.
Step 3: We will check the ad space availability and other privileges like discounts, depending on the time of booking
Step 4: You need to submit the artwork and make the payment
A Telecast Certificate is generated on the Letter Head of NDTV Prime (New Delhi Television Ltd.) stating the exact date and time of the played spots. The Telecast Certificate is generated on the last date of every month.
Through the ad, the audience should be able to capture the facts, relate to them and recognize the brand.
For an ad to be recognised by the target audience, the ideal creative length should be 30-seconds long.
Q: What is FCT?
A.FCT- Free Commercial Time. Referred to the time allowed by broadcasters for advertisers to run ad campaigns. FCT is measured in seconds.
Q: What factors determine ad rates?
A. The rates vary with the following factors-
A. Mixed Time Band is also called as Run of Day-part (RODP) time band. The ads can appear anytime during a specific timeband, such as 6 AM- 5 PM pre-defined by the channel. This enables the channel to manage inventory.
Q: What is the lead time for advertising on NDTV Prime?
A. The lead time for advertising on NDTV Prime is 1-day.
Costs are determined by the number of viewers and how sought-after the programming is, as well as the breadth of the campaign. So there is an opportunity for everyone – regardless of budget!
NDTV Prime (Previously NDTV Profit/ Prime) Advertising can be broken into two main costs, Creative (the making of your advert) and Media (the cost of placing it on a Colors channel).
In general NDTV Prime (Previously NDTV Profit/ Prime) channel price is set by DLVP and most broadcasters trade at either a discount or premium depending a number of variables:
For the cost mentioned on the site how many times would my ad be shown?
Shared rate for Television is per second. Let me explain this through an example.
Rate Star Plus - Rs 2,000 per sec
Length of your ad - 20 seconds
So every time your ad gets played, you would need to pay Rs 2000 X 20 = Rs 40,000
Now, if you play this ad 10 times it would cost Rs 40,000 X 10 = Rs 400,000
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