Advertising in Mathrubhumi News
Popular Options

Video Ad

Per Second

Card Rate

₹ 186

Offer Rate

₹ 150
Other Options
Packages

Packages

Per Week

Card Rate

₹ 5,635

Offer Rate

₹ 4,900
**18% GST is applicable on the above rates

Language

Malayalam

Genre

Current Affairs and News

Weekly Viewers (000s)
('000)

19,596

Teleshopping Options

No

About Mathrubhumi News Advertising

Why advertise in Mathrubhumi News?

Mathrubhumi News is Mathrubhumi Group’s Malayalam News channel that covers regional, national and international news. Mathrubhumi News is one of the top 5 Malayalam News channels according to the BARC viewership data. Mathrubhumi News was launched in 2013 and is one of the leading Malayalam News channels today.

The rates on the website are for non-Kerala clients and the rates would be different for Kerala based clients.

Get Discounted Price, Reach and list of popular programs for Mathrubhumi News at The Media Ant or write to us at help@themediaant.com

View Media

To view Mathrubhumi News channel online, please click on the link provided below: 

Link to Mathrubhumi News Online

Facts and Figures of Mathrubhumi News
  • Mathrubhumi News has a viewership share of 20% among the top 5 Malayalam-news channels.

Who should advertise on Mathrubhumi News?

Past Advertisers
AdvertiserCategory
Berger PaintsPaints and Coatings
Ladder KeralaReal Estate
PatanjaliFMCG
Dish GoldFMCG
Dewton LEDLighting

Organisations in the B2B and B2C sectors, E-commerce, NGOs, Consumer Durables, Real Estate, Electronics and FMCG sectors majorly advertise on Mathrubhumi News. This is mainly due to the audience profile of the channel and the reach Mathrubhumi News has across the country.

Execution Process

Steps in Execution

Step 1: Select the Media Option, Ad length, Time Band, Number of Ads per day, Campaign Duration and Campaign Start Date. 

In case you need any help with planning, please write to help@TheMediaAnt.com

Steps in Execution
AttributesOptions
Media OptionMixed Time/ Aston Band/ Scroller
Ad Length10 sec/ 20 sec/ 30 sec
Time BandAll Day/ Morning/ Evening
Number of Ads per day3/ 4/ 5
Campaign Duration5 Days/ 10 Days/ 30 Days
Campaign Start Date1st Jan/ 15th Feb/ 20th Aug

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and other privileges like discounts, depending on the time of booking

Step 4: You need to submit the artwork and make the payment.

What should be the ideal creative length for my ad?

Through the ad, the audience should be able to capture the facts, relate to them and recognize the brand. 

For an ad to be recognised by the target audience, the ideal creative length should be 30-seconds long.

Commercial Specifications for Mathrubhumi News
ParticularsSpecifications
Video FormatMPEG-2 or .MOV
Resolution720x576 pixels
Frame Rate25 frames per second
Aspect Ratio4:3 or 16:9
How do I know my ad has been placed?

A Telecast Certificate is generated on the Letter Head of Mathrubhumi News stating the exact date and time of the played spots. The Telecast Certificate is generated on the last date of every month.

Similar Media

Frequently Asked Questions

Q: What is FCT?
A. FCT- Free Commercial Time. Referred to the time allowed by broadcasters for advertisers to run ad campaigns. FCT is measured in seconds. 

Q: What factors determine the ad-rates?

A. The rates vary with the following factors-

  • Seasonality- Consider the period of the year you intend to advertise based on the desired campaign outcome and budget. Rates during events like elections shoot-up, but will assure excellent reach.
  • Volume- Larger the campaign size, greater the discounts.
  • Inventory- The channel’s inventory determines the rates. If there is a high-demand, the rates increase.
  • Time Band- Viewership varies across the day. Evening Prime Time has the highest viewership on Mathrubhumi News. The rates are based on the time band you choose.

Q: What is Mixed Time Band?

A. Mixed Time Band is also called as Run of Day-part (RODP) time band. The ads can appear anytime during a specific timeband, such as 6 AM- 5 PM pre-defined by the channel. This enables the channel to manage inventory.

Q: What is the lead time for advertising on Mathrubhumi News?

A. The lead time for advertising on Mathrubhumi News is 1-day.


Mathrubhumi News is a Malayalam TV Channel in News Genre. Get Discounted Price, Reach and list of popular programs for Mathrubhumi News at The Media Ant

Why Advertising In Mathrubhumi News Works

Mathrubhumi News is the most effective advertising medium. It generates the most profit, creates more sales and consistently outperforms everything else. Mathrubhumi News Television stands head and shoulders above other media in driving business results.

Mathrubhumi News Advertising Has Unbeatable Scale And Reach

Mathrubhumi News is enormous and by far the most popular medium for all age groups. It is the TV channel's unique ability to deliver huge audience figures in a short space of time that is part of the reason it is the most effective type of advertising around.

Mathrubhumi News Ads Are Vital For Long-Term Success

Mathrubhumi News advertising has many short-term effects, such as driving sales, creating spikes in online search and creating word of mouth on and offline. It works and it works fast. However, immediate success is only one part of Mathrubhumi News channel's power. The effects of Mathrubhumi News Television advertising accumulate over time; the longer you advertise, the bigger the effect. It is vital for long-term success.

Mathrubhumi News Campaign Cost

Costs are determined by the number of viewers and how sought-after the programming is, as well as the breadth of the campaign. So there is an opportunity for everyone – regardless of budget!

Mathrubhumi News Advertising can be broken into two main costs, Creative (the making of your advert) and Media (the cost of placing it on a Colors channel).

In general Mathrubhumi News channel price is set by DLVP and most broadcasters trade at either a discount or premium depending a number of variables:

  • Seasonality- costs vary by month (summer tends to be cheaper than autumn for example)
  • Advertiser demand - If there is a high demand for Mathrubhumi News Television advertising in the marketplace, you will pay more
  • Time length of the creative - 30 seconds is an industry standard, if the length of your advert is shorter or longer than this, the costs will vary accordingly Time of day - Certain day parts are more expensive than others (i.e. early evening peak) as this is when most Indian viewers are tuning in.

Who We Are

We’re The Media Ant, India’s favorite independent TV advertising agency among small and medium-sized businesses. We believe the India’s enterprising culture is something to be celebrated, which is why we’ve made it our mission to provide a targeted TV buying service that supports sustainable business growth at low TV advertising costs. We represent 971 TV channels – more than any other Indian agency – and now we want to join forces with you!

Question:

For the cost mentioned on the site how many times would my ad be shown?

Answer:

Shared rate for Television is per second. Let me explain this through an example. 

Rate Star Plus - Rs 2,000 per sec

Length of your ad - 20 seconds

So every time your ad gets played, you would need to pay Rs 2000 X 20 = Rs 40,000


Now, if you play this ad 10 times it would cost Rs 40,000 X 10 = Rs 400,000


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