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Advertising in Colors Oriya

Advertising in Colors Oriya

Advertising in Colors Oriya

200.7M

Monthly AMA

Odia

Language

About Advertising in Colors Oriya

You will get the rate for advertising in Colors Oriya in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Colors Oriya is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Colors Oriya will come to Rs 300 X 10 = Rs 3,000. Advertising Rate for Colors Oriya varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the News category is from 6 pm to 10 pm. 9 pm to 10 pm is also considered super prime time. Rates for Prime Time in Colors Oriya and Super Prime Time in Colors Oriya is significantly higher than non-prime time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the TV planning agency to include it in the plans.

Key Insights

Prime Time

1800-2400

Monthly Cume Reach

11.3M

Metro Share (%)

12

Urban Share (%)

9

Female (%)

57

Categories

Entertainment

Top Choice

Popular

Video Ad

Rack Rate

₹ 70 / Per Second

TMA Offer

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Video ads are telecasted during ad breaks. The minimum duration for a video ad is 10 seconds and increases by 5. Click on "Customize and Get Quote" and enter the ad duration in seconds, number of days, frequency per day and the timeband to know the cost of the campaign.

Top Shows

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6

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Media Demographics & Analytics

Top Advertisers

1
Clinic Plus Shampoo
2
Horlicks
3
Comfort Fabric Conditioner
4
Brooke Bond Bru Instant
5
Surf Excel Easy Wash
6
Ultratech Cement

User Reach & Demographics

Viewership%

Gender

Male

Female

43

57

Viewership%

Prime vs Non Prime

PT

NPT

65

31

Viewership%

Age

in %


<21

42

22-30

12

31-40

14

41-50

22

51-60

10

61+

6

Viewership%

Income - NCCS

in %


A

8

B

33

CDE

59

Viewership%

Urban vs Rural

in %


Urban

9

Rural

91

Viewership%

Geo

in %


Odisha

100

TRP %

Top Shows

TRP%


Geeta

0.02

Marichika

0.02

Barrister Babu

0.02

Maa Durga

0.02

Mahaveer Hanuman

0.02

Naagin 5

0.01


Media About 60 words

Advertising through Colors Oriya is an effective advertising method in the Television media type. Advertising in Colors Oriya will help the brand to reach out to the right target audience. Television advertising helps the advertiser to target a very large group of audience and also provides the ease of targeting a specific time band based on the requirement. Advertising through Colors Oriya is popular for a brand that is trying to reach out to a large number of premium users within certain geography in a small time. Because the Channel carries different sets of programs, it appeals to almost everyone in the family thereby assuring a complete household reach. Colors Oriya is the leading Television Channel and is strongly recommended for all marketing campaigns.

Rates for Advertising in Colors Oriya

You will get the rate for advertising in Colors Oriya in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Colors Oriya is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Colors Oriya will come to Rs 300 X 10 = Rs 3,000. Advertising Rate for Colors Oriya varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the News category is from 6 pm to 10 pm. 9 pm to 10 pm is also considered super prime time. Rates for Prime Time in Colors Oriya and Super Prime Time in Colors Oriya is significantly higher than non-prime time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the TV planning agency to include it in the plans.

How to select the right Agency for advertising in Colors Oriya

Media Agency can play a critical role if you are planning to advertise in Colors Oriya. There are several roles that a media agency plays while executing your TV campaign. Firstly, the media agency will help you in deciding if advertising in Colors Oriya is right for your brand. The agency uses BARC data to decide the TG and Colors Oriya viewer profile matches. Once you have decided to go ahead with advertising in Colors Oriya, the next step for the TV ad buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in the prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in Colors Oriya. The last role of the TV ad buying agency is to ensure that the ad is played on Colors Oriya and provide the advertiser with the number of people who saw your ad. The Media Ant being an authorized agency for ad planning and buying on Colors Oriya provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.

Why Advertise in Colors Oriya

The rate to advertise in Colors Oriya is one of the lowest among all other news channels in India. Its popularity in the Hindi belt makes advertising in Colors Oriya a critical part of any Television campaign. Colors Oriya advertising rate is available on the Media Option and Pricing tab of our website. These are the current ad rates and are updated weekly. Colors Oriya has popular programmes and TV anchors. Because of this, the engagement of viewers is very high with the channel. The Media Ant is an authorized advertising agency that can help you plan and buy ad spots in Colors Oriya at the lowest rate.

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