Advertising in Red FM - Bhubaneswar
About Advertising in Red FM - Bhubaneswar
You will get the rate for advertising in Red FM, Bhubaneswar in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Red FM, Bhubaneswar is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Red FM, Bhubaneswar come to Rs 300 X 10 = Rs 3,000. Advertising Rate for Red FM, Bhubaneswar varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the Radio is from 7AM to 12PM & 5PM - 11PM. Rates for Prime Time in Red FM, Bhubaneswar is significantly higher than non-prime time and mixed time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the Radio planning agency to include it in the plans.
Key Insights
Top Choice
Other Ad Options
Top RJs and Shows in Red FM, Bhubaneswar
RJ Sonali
Midday Masala
11AM-3PM, Mon-Sat
Bollywood Junction
3PM-5PM, Mon-Sat
RJ Harshit
U Turn
5PM-9PM, Mon-Sat
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Red FM, Bhubaneswar Advertising Cost
Advertising Option | TMA Offer |
|---|---|
Jingle | - |
Contest | ₹ 5,500 Per Contest |
Time Check | ₹ 14,630 Per Mention |
About Radio Advertising in Red FM, Bhubaneswar
Media Agency can play a critical role if you are planning to advertise in Red FM, Bhubaneswar. There are several roles that a media agency plays while executing your Radio campaign. Firstly, the media agency will help you in deciding if the advertising in Red FM, Bhubaneswar is right for your brand. The agency uses IRS data to decide the TG and Red FM, Bhubaneswar listener profile match. Once you have decided to go ahead with advertising in Red FM, Bhubaneswar, the next step for the radio ad-buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in the prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in Red FM, Bhubaneswar. The last role of the radio ad-buying agency is to ensure that the ad is played on Red FM, Bhubaneswar and provide the advertiser with the number of people who listen to your ad. The Media Ant being an authorized agency for ad planning and buying on Red FM, Bhubaneswar provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.
About Radio Advertising in Red FM, Bhubaneswar
Advertising in Red FM, Bhubaneswar would help brands to reach out to their target audience in the most effective way. The advantages of advertising in Red FM, Bhubaneswar, are:
- Red FM, Bhubaneswar is one of the most popular radio stations in Bhubaneswar. Advertising on Red FM, Bhubaneswar would help brands reach out to maximum people in Bhubaneswar.
- Red FM, Bhubaneswar can help brands go beyond radio advertising by running brand integration campaigns, enabling a 360-degree approach to target the audience.
- Red FM, Bhubaneswar is popular for its RJs who are also some of the most trusted influencers of Bhubaneswar city. Advertising on Red FM, Bhubaneswar would help brands leverage this to build trust among their audience.
- Red FM, Bhubaneswar is the choice of entertainment for daily commuters while they travel to their work. By Advertising on Red FM, Bhubaneswar during morning and evening, advertisers can target working professionals, students, etc.
About Radio Advertising in Red FM, Bhubaneswar
There are two factors that need to be considered before planning any Radio campaign.
Factor 1: Selection of Channel/Station
Factor 2: Ad-option
Detailing of Factor 1:
Selection of channel is based on the below-mentioned factors:
i) Target Audience
ii) Language
iii) Show/Station Popularity
iv) Content & the genre of music played by the station
Detailing of Factor 2:
Radio offers multiple advertising options which the advertisers can explore to promote their brands. Jingle is the most preferred form of advertising opted by all major advertisers. Below are all the most preferred options in detail.
- Jingle: this is the most popular media option for radio advertising. It is when a short message is used to describe and promote a product or a brand. It usually varies between 10-30 seconds. Jingles are played during the ad breaks
- RJ Mention: when the RJ talks about your brand while conducting the show, it helps to promote your brand. The RJ spends about 30-45 sec talking about your brand
- Sponsorship Tag: it is a promotion form that involves attaching the name of the brand to any specific program or song. Sponsorship tags are played at the beginning and/or ending of the program/song
- Contest: when advertising brand(s) sponsor games on radio and give away prizes/gift vouchers. Example: Singing competition, quiz, etc. Contests are played during the show
About Radio Advertising in Red FM, Bhubaneswar
Pricing for Advertising in Radio depends on the below-mentioned points:
i) Rates depend on the creative length, time band selected and duration of the campaign
ii) Premium charges are applicable for targeting specific programs, crunched time bands, and spot positioning
About Radio Advertising in Red FM, Bhubaneswar
| Ad Time | Ad Option | Ad Type | Description |
| 07:00 AM - 12:00 PM | Prime Time | Morning Drive | It is one of the recommended ad slots for radio advertisers because of the high engagement of listeners, due to this the cost of this time slot is also high |
| 12:00 PM - 05:00 PM | Non Prime Time | Midday | The cost of these ad slots are the lowest as there are lesser number of radio listeners during this period. However, major talk shows are played in this day part |
| 05:00 PM - 11:00 PM | Prime Time | Evening Drive | Coveted times for advertising as most of the commuters listen to radio during this time. The rates are similar to Morning Drive |
| 07:00 AM – 12:00 PM, 12:00 PM – 05:00 PM, 05:00 PM – 11:00 PM | Mixed Time or RODP | All Day | The ads get equal slots between morning drive, midday and evening drive. Where the cost incurred will be moderate |
Execution Details Related to Advertising in Red FM, Bhubaneswar
Step 1: Planning: Select the Media Option, Ad length, Time Band, Total number of Ads, Campaign Duration and Start Date
In case you need any help with planning, please write to help@TheMediaAnt.com, if not the above details can be mailed to us on the same ID or Create Package online at The Media Ant
Step 2: We will check the ad space availability and other privileges like discounts, depending on the time of booking
Step 3: Submit the artwork and make the payment
Step 4: Campaign execution: Tentative log timings will be shared on a daily basis so the client can hear their Ads live
Execution Details Related to Advertising in Red FM, Bhubaneswar
- Creative Format: MP3
Execution Details Related to Advertising in Red FM, Bhubaneswar
| Jingle Duration | Word Limit |
| 10 seconds | 15 - 20 words |
| 15 seconds | 20 - 25 words |
| 20 seconds | 25 - 35 words |
| 30 seconds | 40 - 45 words |
| 40 seconds | 50 - 55 words |
| 50 seconds | 65 - 70 words |
Execution Details Related to Advertising in Red FM, Bhubaneswar
- Log Report: tentative log timings will be shared on a daily basis so the client can hear their Ads live
- Broadcast Certificate: at the end of the campaign, radio stations provide a Broadcast Certificate with the exact timings of the Ads aired. The Broadcast Certificate is generated on the last date of every month
Execution Details Related to Advertising in Red FM, Bhubaneswar
Click here to check the past campaigns
Why Advertise In Red FM, Bhubaneswar
- Utilize Red FM advertising to build business and change the way people feel about your business.
- Red FM in Bhubaneswar enables you to generate a response from specific audience and helps bring your core message to life.
- Placing creative ads in Red FM gives your brand a comprehensive and efficient coverage across Bhubaneswar to deliver high level of cost-effective response.
- Red FM is immediate and flexible; campaigns can be booked and on air within 24 hours, a copy can be changed to respond to changing trading environments very promptly.
- Retarget with Red FM in Bhubaneswar. Deliver your Radio commercials with 100% accuracy to people who've recently shopped and searched online for what you've got to offer.
- Red FM in Bhubaneswar has helped national brands and direct marketers boost sales and drive web traffic through powerful brand-building and direct response Radio advertising campaigns. Red FM in Bhubaneswar has created and placed Radio promotions to help clients integrate their brand message.
Cost Of Red FM Advertising In Bhubaneswar
We can guide you in buying Radio airtime and the costs associated with it. Find the Rates in Media Options and Pricing tab.
Additional costs such as gaining copy clearance or ad distribution are also something to consider, but by choosing to work with us and accessing our full range of services, we keep total costs down and provide you with very competitive rates. This means you will have more to spend where it matters - your campaign.
How The Media Ant Can Help You
In our very first conversation together, we'll ask direct questions to help us determine whether Radio advertising is a good fit for you. If it is, our advertising agency will devote its full resources to place your Radio commercial on the Radio stations most likely to get the results you need to call your Radio advertising campaign a success.Then, we'll scale your Radio advertising campaign as big – and as fast – as your appetite for growth allows. We ensure that your budget is well spent. We guarantee you the best rates for Radio advertising.
