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Advertising in Community Radio - Bengaluru

Advertising in Community Radio - Bengaluru

Advertising in Community Radio - Bengaluru

9

City Rank

90.4

Frequency

About Advertising in Community Radio - Bengaluru

Community radio stations is a type of radio broadcast that serves smaller geographic communities . These stations operate ona small frequency band. The permission and frequency band is provided for free by the government. One needs to apply to the minitry of Information and Broadcast to be able to run a community radio stations. These stations run content relevant and popular to a local, specific audience overlooked by commercial or mass-media broadcasters. In India community radio stations are nonprofit and provide a mechanism for enabling individuals and groups.

Key Insights

Language

Kannada

Top Choice

Popular

Jingle

Rack Rate

₹ 7 / Per Ad Length (Sec)

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When a short message is used to describe and promote a product or a brand. It usually varies between 10-30 seconds. It can be played in the following time bands: Prime Time - Ads split between 7am - 12pm & 5pm - 11pm, Non-Prime Time - Ads are split between 12pm - 5pm, Mixed Time - Ads are split between 7am - 11pm.

Other Ad Options

Content Creation
Rack Rate
₹ 5,000 / Per Jingle Recording
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About Radio Advertising in Community Radio, Bengaluru

Community radio stations is a type of radio broadcast that serves smaller geographic communities . These stations operate ona small frequency band. The permission and frequency band is provided for free by the government. One needs to apply to the minitry of Information and Broadcast to be able to run a community radio stations. These stations run content relevant and popular to a local, specific audience overlooked by commercial or mass-media broadcasters. In India community radio stations are nonprofit and provide a mechanism for enabling individuals and groups.

Ramana Dhwani Community Radio station in Bengaluru is a leading community radio station also known as CRS. Bengaluru is a major city in the state of Karnataka. The content of this community radio station in Bengaluru is in the local language which is Kannada. If you looking for a contact to advertise on a Community Radio station in Bengaluru, The Media Ant is the right place. You can either mail us your requirement or book the campaign online.

List of Community Radio Stations
Station NameFrequencyLanguage
Ramana Dhwani Community Radio90.4Kannada
Divya Vani Neladhani Community Radio90.8Kannada
Sarathi Jhalak Community Radio90.4Kannada
Rate for advertising in Community Radio, Bengaluru

You will get the rate for advertising in Community Radio, Bengaluru in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Community Radio, Bengaluru is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Community Radio, Bengaluru comes to Rs 300 X 10 = Rs 3,000. Advertising Rate for Community Radio, Bengaluru varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the Radio is from 7 AM to 12 PM & 5 PM - 11 PM. Rates for Prime Time in Community Radio, Bengaluru is significantly higher than non-prime time and mixed time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the Radio planning agency to include it in the plans.

How to select the right agency for advertising in Community Radio, Bengaluru

Media Agency can play a critical role if you are planning to advertise in Community Radio, Bengaluru. There are several roles that a media agency plays while executing your Radio campaign. Firstly, the media agency will help you in deciding if the advertising in Community Radio, Bengaluru is right for your brand. The agency uses IRS data to decide the TG and Community Radio, Bengaluru listener profile match. Once you have decided to go ahead with advertising in Community Radio, Bengaluru, the next step for the radio ad-buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in Community Radio, Bengaluru. The last role of the radio ad-buying agency is to ensure that the ad is played on Community Radio, Bengaluru, and provide the advertiser with the number of people who listen to your ad. The Media Ant is an authorized agency for ad planning and buying on Community Radio, Bengaluru provides a data research-backed plan and ensures that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.

Why Advertise in Community Radio, Bengaluru

Advertising in Community Radio, Bengaluru would help brands to reach out to their target audience in the most effective way. The advantages of advertising in Community Radio, Bangalore, are:

  • ​Community Radio, Bengaluru is one of the most popular radio stations in Bengaluru. Advertising on Community Radio, Bangalore would help brands reach out to maximum people in Bengaluru.
  • Community Radio, Bengaluru can help brands go beyond radio advertising by running brand integration campaigns, enabling a 360-degree approach to target the audience.
  • Community Radio, Bengaluru is popular for its RJs who are also some of the most trusted influencers of Bengaluru city. Advertising on Community Radio, Bangalore would help brands leverage this to build trust among their audience.
  • Community Radio, Bengaluru is the choice of entertainment for daily commuters while they travel to their work. By Advertising on Community Radio, Bengaluru during morning and evening, advertisers can target working professionals, students, etc.

How Does Radio Advertising Work?

There are two factors that need to be considered before planning any Radio campaign.

Factor 1: Selection of Channel/Station

Factor 2: Ad-option

Detailing of Factor 1:

Selection of channel is based on the below-mentioned factors:

i) Target Audience

ii) Language

iii) Show/Station Popularity

iv) Content & the genre of music played by the station

Detailing of Factor 2:

Radio offers multiple advertising options which the advertisers can explore to promote their brands. Jingle is the most preferred form of advertising opted by all major advertisers. Below are all the most preferred options in detail.

  • Jingle: this is the most popular media option for radio advertising. ​It is when a short message is used to describe and promote a product or a brand. It usually varies between 10-30 seconds. Jingles are played during the ad breaks
  • RJ Mention: when the RJ talks about your brand while conducting the show, it helps to promote your brand. The RJ spends about 30-45 sec talking about your brand
  • Sponsorship Tag: it is a promotion form that involves attaching the name of the brand to any specific program or song. Sponsorship tags are played at the beginning and/or ending of the program/song
  • Contest: when advertising brand(s) sponsor games on radio and give away prizes/gift vouchers. Example: Singing competition, quiz, etc. Contests are played during the show
How Pricing Works

Pricing for Advertising in Radio depends on the below-mentioned points:
i) Rates depend on the creative length, time band selected and duration of the campaign​
ii) Premium charges are applicable for targeting specific programs, crunched time bands, and spot positioning

Ad TimeAd OptionAd TypeDescription
07:00 AM - 12:00 PMPrime TimeMorning DriveIt is one of the recommended ad slots for radio advertisers because of the high engagement of listeners, due to this the cost of this time slot is also high
12:00 PM - 05:00 PMNon Prime TimeMiddayThe cost of these ad slots are the lowest as there are lesser number of radio listeners during this period. However, major talk shows are played in this day part
05:00 PM - 11:00 PMPrime TimeEvening DriveCoveted times for advertising as most of the commuters listen to radio during this time. The rates are similar to Morning Drive
07:00 AM – 12:00 PM, 12:00 PM – 05:00 PM, 05:00 PM – 11:00 PMMixed Time or RODPAll DayThe ads get equal slots between morning drive, midday and evening drive. Where the cost incurred will be moderate

Execution Details Related to Advertising in Community Radio, Bengaluru

Execution steps/Execution Process Flow

Step 1: Planning: Select the Media Option, Ad length, Time Band, Total number of Ads, Campaign Duration and Start Date

In case you need any help with planning, please write to help@TheMediaAnt.com, if not the above details can be mailed to us on the same ID or Create Package online at The Media Ant

Step 2: We will check the ad space availability and other privileges like discounts, depending on the time of booking

Step 3: Submit the artwork and make the payment

Step 4: Campaign execution: Tentative log timings will be shared on a daily basis so the client can hear their Ads live

Guidelines for Artwork Creation
  • Creative Format: MP3​
Word Limit Based On Jingle Duration
Jingle DurationWord Limit
10 seconds15 - 20 words
15 seconds20 - 25 words
20 seconds25 - 35 words
30 seconds40 - 45 words
40 seconds50 - 55 words
50 seconds65 - 70 words
Proof of Execution
  • Log Report: tentative log timings will be shared on a daily basis so the client can hear their Ads live​​
  • Broadcast Certificate: at the end of the campaign, radio stations provide a Broadcast Certificate with the exact timings of the Ads aired. The Broadcast Certificate is generated on the last date of every month
Jingles Of Past Execution

Click here to check the past campaigns

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