TMA Quick Insights for Q2 2026

Nontraditional media outlets have become the foremost choices for advertisers, with the highest ad spends seen on Marketing Collateral and Delhi Metro Train platforms. Brands seeking enormous reach, audience engagement, and visibility have utilized Digital Screen and Interior Train Branding for national campaigns, product launches, and branding exercises. With high recall rates and superior return on investment, these platforms underpin the future of impactful, persuasive advertising in the media landscape.

Top Medias with Highest Ad Spend

Marketing Collateral

Leveraging nontraditional avenues, Marketing Collateral stands as a market leader with the highest total spend of ₹1.05Cr, showcasing its extensive reach and meticulously tailored audience profile. The reasons advertisers are drawn to it for national campaigns, premium launches, and corporate branding are manifold, including unrivalled visibility, high recall, impressive return on investment (ROI), and the seamless adaptability it offers. Make a powerful, professional impression through persuasive communication and enjoy impactful outcomes with Marketing Collateral.

Delhi Metro Train

Leading the nontraditional sector with an impressive total spend of ₹59.4L, Delhi Metro Train epitomizes effective market leadership. Its expansive reach and diverse audience profile make it the go-to choice for advertisers aiming for national campaigns, premium launches, and corporate branding. With high visibility, assured recall, and favorable ROI, it's no wonder Delhi Metro Train stands as a valuable tool in propelling brand stories. More than just a transit medium, it's a high-impact advertising platform.

Vande Bharat Train

Dominating the market, Vande Bharat Train reigns with an unparalleled total spend of ₹54.38L in the nontraditional realm, piercing through noise to reach a diverse audience profile. Preferred by advertisers for national campaigns, premium launches and corporate branding; it guarantees striking visibility, top-notch recall, and substantial ROI. Seamlessly adapting to the nontraditional vertical, Vande Bharat Train ensures a superlative branding experience, delivering persuasive, professional, and impact-laden messages round-the-clock.

Non AC Bus Bangalore

Non AC Bus Bangalore effortlessly commands the nontraditional vertical with a staggering total spend of ₹46.45L, thereby maintaining market leadership. Our expansive reach and unique audience profile make us the prime choice for national campaigns, high-profile product launches, and robust corporate branding. Advertisers gravitate towards us for our unparalleled visibility, impressive recall, and impressive ROI. Entrust your brand with Non AC Bus Bangalore, and experience the quintessence of persuasive, professional, and high-impact advertising.

Lucknow Metro Train

Setting the benchmark in nontraditional advertising, Lucknow Metro Train solidifies its market dominance with the highest total ad spend of ₹37.81L. Preferred for national campaigns, corporate branding, and premium launches owing to its substantial reach and comprehensive audience profile, it guarantees unparalleled visibility and recall. Advertisers invest in Lucknow Metro Train not just for its impressive ROI; they value its seamless adaptation to the nontraditional vertical, making their messages persuasive, engaging, and impactful.

Top Media Options Used in BTL Campaigns

Digital Screen

Digital Screen dominates the nontraditional vertical, executing a record-breaking 44 campaigns, proving its market leadership. Our high reach, unique audience profile, and unmatched visibility make us the preferred choice for national campaigns, premium launches, and corporate branding. The reasons behind our popularity include not just our remarkable recall but also impressive ROI. Experience the power of Digital Screen; acclaimed for its adaptability, persuasion, professional execution, and impactful results. Invest in enduring impressions, invest in Digital Screen.

Interior Train Branding

Mastering nontraditional verticals, Interior Train Branding reigns as the market leader, executing an unbeatable 20 campaigns. Favoured for national campaigns, premium launches, and corporate branding, our services offer an impressive reach to a diverse audience profile. Our adverts maximize visibility and recall, delivering unmatched ROI. Interior Train Branding seamlessly adapts to nontraditional spaces, affirming our stronghold in the industry and making us the prime choice for persuasive, impactful, and professional brand promotion.

Newspaper Insert

Newspaper Insert, the market leader in the nontraditional vertical, has masterminded over 15K avant-garde campaigns, signaling a narrative of creative triumph. Our stellar audience profile and unprecedented reach make us a nexus for national campaigns, premium launches, and corporate branding. Advertisers prefer us for the prominence we offer, aiding high visibility, top-tier recall, and noteworthy ROI. With Newspaper Insert, gracefully adapt to the unconventional and leave a lasting impact.

Printing And Pasting

Printing And Pasting, a renowned market leader, garners unparalleled visibility with its top 10 riveting campaigns executed in the nontraditional sector. With unmatched reach and targeted audience profile, it's consistently favoured by advertisers nationwide for premium launches and impactful corporate branding. With a focus on recall and enhanced ROI, we seamlessly blend with the atypical vertical, reinforcing why Printing And Pasting symbolizes excellence in non-conventional advertising. Elevating brands, we create immersive narratives that resonate.

No Parking Board

Behold No Parking Board, the absolute market leader renowned for its impactful execution of 10 top-tier nontraditional campaigns. Its distinctive reach captivates an unparalleled audience profile, making it the first choice for advertisers for national campaigns, premium launches, and corporate branding due to superb visibility, memorable recall, and impressive ROI. Engaging with the nontraditional vertical naturally, No Parking Board ensures your brand is not just seen, but remembered and desired. Step into the future of advertising today with No Parking Board.

Top Categories by Ad Spend in Q2 2026

Mall Advertising Agency in Mumbai

Mall is a popular non traditional media in Mumbai. Advertising in  Mall can provide good reach to brands at a very localized level. Contact us for executing your non traditional ad campaign in Mumbai