TMA Quick Insights for Q1 2026

Nontraditional advertising leaders, led by Marketing Collateral, dominated ad spending with ₹35.95L, offering exceptional audience reach and high ROI. Simultaneously, prominent outlets such as Digital Screen and Auto Hood showcased superior ad execution, preferred for national campaigns and corporate branding. These platforms ensure remarkable brand visibility and recall, making them ideal choices for impactful, professional advertising, capable of persuasively targeting diverse audiences across the country.

Top Medias with Highest Ad Spend

Marketing Collateral

As market leaders, Marketing Collateral underscores a colossal total spend of ₹35.95L in the nontraditional vertical, seamlessly adapting itself to offer unrivalled reach to diverse audience profiles. Endorsed nationwide for premium launches and corporate branding, it ensures stellar visibility, exceptional recall, and robust ROI. Choose Marketing Collateral, not just for its scale; choose it for a persuasive, professional, and impactful ad strategy.

Non AC Bus Bangalore

Non AC Bus Bangalore dominates the nontraditional sector, leading with a staggering Total Spend of ₹34.5L. Our unmatched reach and precise audience profiling give advertisers an edge, making us a favorite for national campaigns, premium launches and corporate branding. We offer exceptional visibility and recall value, delivering an impressive ROI. Non AC Bus Bangalore is where persuasive branding meets an impactful, professional approach. Be seen, be remembered.

Vande Bharat Train

Marking a paramount presence in the nontraditional vertical, Vande Bharat Train dominates the market with the highest spend of ₹23.8L. Enabled with an expansive reach and a distinct audience profile, it has become an advertisers' favourite for national campaigns, premium launches, and corporate branding. The unparalleled visibility and potent recall promise significantly high ROI. Choose Vande Bharat Train and transform your advertising effectiveness.

Zepto India

Consider Zepto India for unrivalled market leadership in the nontraditional sector, with an impressive total spend of ₹22.99L. Advertisers nationwide prefer Zepto for high-profile campaigns, premium launches, and impactful corporate branding. Our extensive audience profile ensures maximum reach, bolstering brand visibility and recall. Through Zepto, businesses are guaranteed an exceptional ROI, truly capitalizing on the nontraditional vertical. Choose Zepto India, the compelling choice for persuasive and professional advertising.

Mumbai Metro Train

Redefining the realms of nontraditional advertising, Mumbai Metro Train monopolizes the industry with a highest recorded Total Spend of ₹8.78L, reinforcing its market leadership. Its all-embracing audience profile and unparalleled reach make it a favored choice for launching national campaigns, premium products, and corporate branding. Offering unmatched visibility, astounding recall, and substantial ROI, Mumbai Metro Train is an evident game changer in the advertising sphere, strategically aligning with the unconventional vertical, thus creating significant impact and value.

Top Media Options Used in BTL Campaigns

Digital Screen

As a market leader, Digital Screen has successfully executed an all-time high of 51 campaigns in the nontraditional vertical, testament to our vast reach and understanding of audience profiles. Advertisers nationwide prefer us for major campaigns, premium launches, and corporate branding, with our offerings promising enhanced visibility, memorable recall, and solid ROI. Here's to conquering nontraditional spaces with persuasive, impactful, and professional prowess that only Digital Screen can deliver.

Auto Hood

Experience the unrivaled campaign reach of market leader Auto Hood: where visibility meets high recall and promising ROI. With a successful track record of 30 impactful campaigns in the nontraditional vertical, we consistently adapt to engage a diverse audience profile. Advertisers nationwide prefer us for premium launches and corporate branding, testament to our exceptional reach. Discover Auto Hood, where national campaigns transcend the ordinary.

Newspaper Insert

Newspaper Insert, the undisputed market leader, has successfully executed 13 premium campaigns in the nontraditional sector, curating to a diverse audience profile. Its unrivalled reach makes it the preferred choice among advertisers for national campaigns, ground-breaking launches, and corporate branding. The high visibility guarantees instant recall, leading to substantial ROI, making it an indispensable tool in the nontraditional vertical. Enjoy the power of persuasive communication with Newspaper Insert, to create an impactful and professional brand image.

Full Bus - Exterior

Asserting a pioneering stature in the nontraditional vertical, Full Bus - Exterior's audience profile and incomparable reach underpin its market leadership, having flawlessly executed an unparalleled 12 campaigns. Advertisers nationwide prefer it for its evident visibility, recall capabilities and lucrative ROI, making it the go-to avenue for premium launches and corporate branding. Experience a natural adaptation to nontraditional spaces, evoking persuasive, impactful associations with your brand. With Full Bus - Exterior, let your message be seen, remembered, and acted on.

Pamphlet Distribution

Leading the nontraditional vertical, Pamphlet Distribution is the preferred choice for national campaigns, premium launches, and corporate branding, thanks to its record of executing the highest 12 campaigns. With a deep understanding of its diverse audience profile, it ensures maximum reach, visibility, and recall. Advertisers count on us for significant ROI, cementing our market leadership. Let Pamphlet Distribution elevate your brand's impact today.

Top Categories by Ad Spend in Q1 2026

Gym Advertising 

Gym presents a prime platform for Below The Line (BTL) advertising, offering businesses a unique opportunity to connect directly with customers in an energetic and health-focused environment. With its extensive network of facilities across the city, Gym advertising grants unparalleled access to a diverse and dynamic customer base.

From young professionals to fitness enthusiasts and health-conscious individuals, Gym patrons are an engaged audience, making it the perfect environment to showcase your brand. By advertising in Gym outlets, you not only reach a wide demographic but also benefit from the trusted and popular reputation of the brand.

Whether you're looking to introduce a new product, promote a service, or enhance brand awareness, our gym's vibrant and interactive setting ensures your message resonates with potential customers.

Top Cities for Gym Advertising

• Bangalore

• Mumbai

• Delhi

• Hyderabad

• Chennai

Types of Gym Advertising

• Kiosk Advertising: Digital or interactive kiosks placed in high-traffic areas of the gym.

• Standee Advertising: Free-standing displays placed at strategic locations like entrances, exits, and common areas.

• Pillar Branding: Branding on gym pillars, often located in workout areas or along walkways.

• Mirror Branding: Advertisements placed on or around mirrors in workout areas and locker rooms.

• Digital Screen Advertising: Ads displayed on digital screens placed throughout the gym.

These advertising types offer unique ways to connect with gym-goers, ensuring your brand message is seen and remembered in a setting focused on health and fitness.

Gym Advertising Rates

Gym Advertising rates are competitive, flexible and tailored to suit various business needs and budgets. Gym Advertising rates can range from ₹3,200 to ₹10,000, depending on the type and duration of the advertising campaign.

Why is Gym Advertising Effective?

• Targeted Audience: Gyms attract health-conscious individuals, making them more receptive to related products and services.

• High Engagement: Regular visits provide repeated exposure, enhancing brand recall and message retention.

• Captive Environment: Members spend significant time working out, making them more likely to notice and engage with ads.

• Positive Association: Advertising in gyms links your brand with health and wellness, boosting image and credibility.

• Diverse Formats: Options like kiosks, standees, pillar branding, mirror branding, and digital screens allow for creative campaigns.

• Localized Marketing: Gyms serve local communities, ideal for targeting specific geographic areas, leading to higher conversion rates.

• Interactive Ads: Digital kiosks offer interactive advertising, increasing engagement and recall compared to static ads.

Frequently Asked Questions

1) How to make a gym advertisement?

To create an effective gym advertisement, start by defining your target audience, such as fitness enthusiasts or newcomers looking to get fit. Choose the appropriate format for your advertisement, whether it's a poster, digital screen, or social media post. Design compelling visuals that reflect the gym's brand and include clear, engaging messaging that highlights your unique offerings, such as special classes, promotions, or personal training services. Be sure to incorporate a strong call to action, encouraging potential members to sign up for a free trial or visit your website. Finally, consider testing different designs and messages to see what resonates best with your audience and make adjustments based on feedback and performance metrics.

2) Can you advertise in gyms?

Yes, you can advertise in gyms. Many gyms offer advertising opportunities through various formats like posters, digital screens, and branded merchandise. This can effectively reach a targeted, health-conscious audience.