Product sampling can be done with Zepto orders, where samples are placed inside delivery bags and delivered to customers by Zepto’s delivery boy. These product samples target audiences based on Zepto store geo-locations within a 2 km radius. Brands can opt for specific area targeting or general distribution. The maximum allowed sample weight is 200–300 grams; heavier samples will require prior approval. A minimum 1,00,00 quantity of samples must be provided for the campaign.