Carry bag branding allows brands to display their advertisements on one side of Zepto’s delivery bags, ensuring high visibility as bags are carried to customers’ doorsteps. Additionally, brands can get an AR (Augmented Reality) filter on Instagram, which are interactive effects that can be added to Instagram Stories and Reels. These filters provide an engaging experience by adding virtual elements or effects to photos or videos, increasing brand exposure during the campaign. The campaign requires a minimum duration of 1 month, with a bag distribution of 1.5 crore per month.