Surat tricycles equipped with backlit boxes displaying printed advertisements on all 4 sides will operate within a 3-4 km radius in a designated area. These tricycles will run for 8 hours daily, typically from 10 AM to 8 PM, with a one-hour lunch break, six days a week. Advertisers have the flexibility to choose the day for the weekly off. While campaigns can be run for 10-15 days, the fixed corporation charges make a 30-day campaign more cost-effective (e,g. cost for a 10 days campaign in Surat will cost Rs.27000), providing better value and extended visibility for the brand.