Ahmedabad tricycles equipped with backlit boxes displaying printed advertisements on 2 sides will operate within a 3-4 km radius in a designated area. These tricycles will run for 8 hours daily, typically from 10 AM to 8 PM, with a one-hour lunch break, six days a week. Advertisers have the flexibility to choose the day for the weekly off. While campaigns can be run for 10-15 days, the fixed corporation charges make a 30-day campaign (e,g. the cost for a 10-day campaign in Ahmedabad will cost Rs.27000) more cost-effective, providing better value and extended visibility for the brand.