Product sampling can be done with Swiggy Instamart orders, where samples are placed inside delivery bags and delivered to customers by Instamart’s delivery boy. These product samples target audiences based on Instamart store geo-locations within a 2-5 km radius. Brands can opt for specific area targeting or general distribution. Sample weight will be determined after evaluating the product's actual weight and volumetric density.. A minimum 20,000 quantity of samples must be provided for the campaign. Rate may vary based on the volume of the order.