Pamphlet distribution can be executed through Swiggy Instamart orders, where flyers or pamphlets are inserted into delivery bags and handed directly to customers by Swiggy’s delivery partners. Brands can choose from flexible options: distribution only (where pre-printed materials are provided by the brand; transportation of the printed material will be borne by the brand) or a combined solution of printing and distribution, which is generally recommended for better results. Pamphlets can be targeted based on specific areas, product categories, or order-value segments. While additional targeting options are available, we recommend these three most effective methods, as excessive targeting may increase turnaround time and delay audience reach. Flyers are available in A5, A4, and A3 sizes and can be printed on 90, 130, or 170 GSM paper. A minimum order quantity of 50,000 pamphlets per brand is required. This advertising format is cost-effective and ideal for driving strong hyperlocal awareness.