The Strap Match Partner helps elevate the brand's visibility. It gives an exclusive naming right to the thrilling Strap Match and the commentator’s shootout where they will the match will head into the brand-named Strap Match. The brand's logo will be prominently displayed on the strap itself. The brand will enjoy extensive brand exposure through Sony Ten 3, Sony Ten 1, and DD Sports as commentators mention the brand name every time a match transitions into a strap match, ensuring repeated brand recall and visibility throughout the event. Benefit from a lasting brand legacy and heightened recognition within the audience as the brand becomes synonymous with adrenaline-fueled competition.