The Associate Partner of the Pro Panja League includes positioning the brand prominently on Sony Ten 3, Sony Ten 1, and DD Sports with exclusive naming rights and category exclusivity across PPL partners. It provides benefits from comprehensive marketing and communication opportunities, including logo placement on all league and event communications, digital pages, and websites. Gaining visibility in-stadia with the brand logo featured on LED backdrops during broadcasts and venue branding. Brands get to enjoy the hospitality benefits with VIP and general tickets to all league and event days. Additionally, leveraging digital rights with social media posts on PPL pages enhances the brand's online presence. With the right to produce official co-branded premium merchandise and the opportunity to name and present a trophy or award at league events, the brand will be recognized as a vital contributor to the Pro Panja League's success.