Experiential OOH advertising turns iconic public spaces into unforgettable brand moments. At the historic Gateway of India—one of Mumbai’s most visited and photographed landmarks—brands have the opportunity to create high-impact activations that captivate both locals and tourists. This format goes beyond static displays by offering sensory-rich experiences, visual storytelling, and real-time engagement in a high-footfall zone. Since the Gateway of India is a protected heritage site, all branding concepts require prior approval from the Police + BMC + PWD + RTO. This approval process may take 1–2 weeks or more, depending on the complexity of the idea. The activation is allowed for a fixed duration of 4 hours a day, and the total cost includes only the active display duration. Rates are tentative and subject to change based on the final deliverables.