There are three types of ads displayed on ATM digital screens. The first is a static screen ad, which plays for 10 seconds during idle time or before a transaction begins. The second is a QR-integrated screen ad, which plays for over 20 seconds and includes a scannable QR code that directs users to a landing page. The third is a lead-generation ad, which appears during the transaction process—such as on the welcome screen, processing screen, or completion screen—and generates a lead only when the customer interacts with the ad. These formats run 24/7, ensuring consistent visibility as users enter the ATM room and throughout the day.