Execution Details

Times Of India, Pune, English Jacket Back Side Ads

A jacket back side newspaper advertisement covers the outer back page of the newspaper jacket and is a strategic format for brands seeking high visibility at a more cost-effective rate than the front jacket. While it’s not the first thing readers see, the back side still enjoys excellent exposure as it’s visible when the newspaper is folded or placed down—making it ideal for supporting large campaigns or extending front jacket promotions.In cities like Pune, where daily newspapers remain an integral part of morning routines, jacket back side ads provide a valuable opportunity to reach a wide and engaged audience. They’re especially useful for highlighting product benefits, offers, or campaign continuity with strong visual impact.Choosing a back side jacket ad ensures your brand has a large, uninterrupted canvas to communicate your message while still benefiting from the premium jacket format at a more accessible price point.

Times Of India, Pune, English Jacket Back Side Ad Cost

The cost of a jacket back side advertisement in Times Of India, Pune, English generally ranges from ₹1,50,000 to ₹10,00,000, depending on the publication’s reach, circulation in Pune, and the specific date of release. Ads placed on weekends or during festive seasons may attract a higher cost. To get a precise quote and plan your campaign efficiently, you can consult a media agency like The Media Ant, which offers expert guidance on placement, budgeting, and maximizing ad impact.