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Advertising in Odisha Express, Bhubaneswar, Odia Newspaper

Advertising in Odisha Express, Bhubaneswar, Odia Newspaper
Popular Media

Custom Sized Ads

Per Sq Cm

Card Rate

₹ 434

Offer Rate

₹ 347
Premium Media
Fixed Size

Fixed Size

Per Insert

Card Rate

₹ 1,73,600

Offer Rate

₹ 86,800
Jacket

Jacket

Per Insert

Card Rate

₹ 14,89,488

Offer Rate

₹ 5,21,321
Other Media

Skybus

Per Insert

Card Rate

₹ 2,86,440

Offer Rate

₹ 1,00,254
Pointer Ad

Pointer Ad

Per Insert

Card Rate

₹ 34,720

Offer Rate

₹ 12,152
**5% GST is applicable on the above rates

Language

Odia

Print Day

Monday

Area Covered

Bhubaneswar

Category Name

General Interest

Circulation

19,543

Newspaper Type

Main

About Advertising In Odisha Express

Odisha Express Bhubaneswar with a circulation of around 19543 is one of the most popular Hindi newspapers in Bhubaneswar . Odisha Express Bhubaneswar covers news in the General Intrest category. Odisha Express Bhubaneswar offers one of the best newspaper advertising rates in Bhubaneswar and hence is preferred for newspaper advertising by brands across industries.

Why advertise In Odisha Express

The advantages of advertising in Odisha Express Bhubaneswar are: 

  •  Odisha Express is one of the most read newspapers in Bhubaneswar . Ads placed in Odisha Express would reach maximum newspaper readers.
  •  Odisha Express Bhubaneswar covers news and articles on various topics and hence by placing ads in Odisha Express Bhubaneswar , advertisers can reach out to the audience having various interests. 
  •  Odisha Express is one of the most trusted newspaper brands in Bhubaneswar . Advertising in Odisha Express Bhubaneswar will help advertisers build trust with their audience.
View Media Online

On Request.

How Does Newspaper Advertising Works

There are the following 2 important factors :

Factor 1: Newspaper Ad Sizes

Factor 2: Newspaper Ad Rates

Detailing of Factor 1:

Newspaper ad sizes: Newspaper display ads can come in different sizes which can be classified in two-

i) Fixed-size newspaper advertisement

ii) Custom/variable size newspaper advertisement

Fixed-size Newspaper Advertisements:

Following are the fixed sizes for newspaper display ads that are popular among newspaper advertisers:

a.Full Page Newspaper Advertisement (32.9 cm X 52 cm): Considered to be the most impactful of all, a full-page newspaper ad covers an entire newspaper page. In the case of the front page, the maximum allowed ad size of a half-page is 32.9 cm x 48 cm and it is due to the presence of newspaper masthead.

b.Horizontal Half Page Newspaper Advertisement (32.9 cm X 25 cm): Horizontal half-page newspaper ads divide the newspaper area into two halves horizontally. In terms of dimensions, the ad would measure 32.9 cm wide and 25 cm long and would cover an area of 825 sq cm. Just like a full-page ad size newspaper advertisement, this is also a popular choice for advertisers.

c.Vertical Half Page Newspaper Advertisement (16 cm X 52 cm): Placing half-page ads vertically nowadays is gaining popularity. When most of the advertisers prefer to go for Horizontal half page, placing half-page ad vertically can attract more eyeballs. The maximum allowed ad size of a vertical half-page in FrontPage is 16 cm x 46 cm and it is due to the presence of newspaper masthead.

d.Quarter Page Newspaper Advertisement (16 cm X 25 cm): A quarter-page newspaper advertisement would cover an area equivalent to a quarter or 1/4 of a newspaper page. Most advertisers prefer it to be placed on the right bottom side corner of the newspaper page.

e. Skybus Newspaper Advertisement (32.9 cm X 5 cm): Skybus newspaper advertisements are narrow horizontal ads that cover the entire width of the newspaper and is present just under the newspaper title (masthead). In most cases, Skybus ads appear on the front page of the newspaper. A Skybus roughly covers an area of 165 sq cm.

f. Pointer Newspaper Advertisement (4 cm X 5 cm): Pointer newspaper advertisements are small ads of 20 sq cm that appear on the front page of the newspaper. Although it is a must to take a minimum of 30inserts it may vary in exceptional cases.

g. Jacket Newspaper Advertisement: Jackets are extra pages meant to carry advertisements and are placed before the front page. Jackets are considered to be the most popular media in the premium category ad options and been preferred by most of the advertisers with a high budget.
Following are the sizes for the jacket:
Jacket Front Side: 32.9 cm width X 48 cm height
Jacket Back Side: 32.9 cm width X 52.5 cm height 

Variable/Custom-sized Newspaper Advertisements:
Apart from the popular fixed-sized newspaper ads, there can be a number of options for Variable/Custom-sized advertisements. The minimum accepted size for a custom-sized display ad for the newspaper is 20 sq cm except that in the case of the front page where the minimum required size is 240 sq cm.

Following are a few ad dimensions that are high in demand

4 cm (wide) * 5 cm (long)
8 cm (wide) * 8 cm (long)
8 cm (wide) * 12 cm (long)
12 cm (wide) * 20 cm (long)
16 cm (wide) * 20 cm (long)

Detailing of Factor 2:

Newspaper ad rates: Newspaper ad rates are based on the following few factors
  •  i) Page Position: Based on page position rate changes or extra premium is charged e,g. The rate for premium pages like the front, last, page 3 is always higher than any other page.
  •  ii) Total Ad Volume: Based on the ad size (quarter, half, etc) and the number of inserts (1,2,3, etc), rates do change. The higher the total volume of the business more the discount percentage is applicable. 
  •  iii) Client Category & Brand Name: Based on the advertiser's category (e-commerce, real estate, automobile, etc) rates do vary. Similarly, the rate applicable for brand A in the real estate category not necessarily be applicable for brand B in the same category.

Features Of Odisha Express

Popular sections In Odisha Express

On Request.

Past Advertisers

On Request.

Facts and Figures Of Odisha Express Bhubaneswar

Reach

Readership- 48857.5  Approximatly.

Execution Details Related To Advertising In Odisha Express

Execution Process Flow

Step 1:Planning and Best Rate:Select page number, ad size, number of inserts and send the details to help@themediaant.com and we will share the final offer rate within 1 working day.

Step 2: Artwork and Payment: Once the offer rate is confirmed then we will share Proforma Invoice and the brand needs to submit the artwork and also need to make the payment in advance.

Step 3: Execution: We will share the soft copy of the ad the same day ad is published and share hardcopy by the next 15 working days.

Images/Videos Of Past Execution

On Request.

Digital and Supplement Options Odisha Express

Advertising Supplements

On Request.

Digital Options

On Request.

Why opt for Odisha Express Bhubaneswar Advertising Agency?

Why opt for Odisha Express Bhubaneswar Advertising Agency?

Odisha Express Bhubaneswar Advertising Agencies would be the point of contact between the advertisers and the Odisha Express Bhubaneswar Newspaper. Most of them would charge a commission on the ads they place for the brands. Still, opting for an advertising agency specializing in Odisha Express Bhubaneswar Advertising makes a good choice for the following reasons:

  •  On the basis of large volumes of business that media agencies do, they can offer a discounted price to their clients. This price can be lesser than the card rate that Odisha Express Bhubaneswar directly charges its customers.
  •  For first time advertisers, taking care of small details involved in Odisha Express Bhubaneswar Advertising can be tasking. A media agency can not only hand hold the advertiser but also execute the entire marketing campaign for you.
The Media Ant - The Best Agency for Odisha Express Bhubaneswar Advertising

The Media Ant is one of the leading Odisha Express Bhubaneswar Advertising Agencies. The Media Ant offers an online platform free of cost to check and compare Odisha Express Bhubaneswar Ad Rates, and other leading newspapers. On the basis of years of partnership with the publishers, The Media Ant offers the best Odisha Express Bhubaneswar Ad Rates. The Media Ant offers 100 % transparency in the ad booking process and also ensures a hassle-free execution. You can book your campaigns either online or contact us. For Odisha Express Bhubaneswar Ad contact number, or for more information on Odisha Express Bhubaneswar Newspaper Advertising Options & Ad Rates at Help@TheMediaAnt.com.


Question:

What is the difference between circulation and readership in Newspaper ?

Answer:

Newspaper circulation is number of copies printed whereas Readership is number of people who read it. So a single Newspaper in a household is read by the entire family. 

Unless specific data is available, one can assume readership of a Newspaper to be 3 times that of its circulation. 


Question:

I am about to confirm my ad in a Newspaper. What all I should be aware of at this stage?

Answer:
  1. Publication reserves the right to put multiple jackets,flaps/any other competitors ad on the same or facing page
  2. Shared rate might change after the ad is submitted as Newspapers operate brand specific and category specific rates
  3. Your ad might not get published even after the booking. This happens when two or more ads fight for the same space. The bigger size ad is given preference in these cases. You will be informed in advance of any such conflict and alternate options would be offered. You can also choose to cancel the ad at no fee

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