Advertising in Malayala Manorama, Avasarangal Cochin, Malayalam Newspaper

Advertising in Malayala Manorama, Avasarangal Cochin, Malayalam Newspaper

279K

Circulation

Wednesday

Print Day

About Advertising in Malayala Manorama, Avasarangal Cochin, Malayalam Newspaper

The advantages of advertising in Malayala Manorama Cochin are:  Malayala Manorama is one of the most read newspapers in Cochin. Ads placed in Malayala Manorama would reach maximum newspaper readers. Malayala Manorama Cochin covers news and articles on various topics and hence by placing ads in Malayala Manorama Cochin, advertisers can reach out to the audience having various interests.  Malayala Manorama is one of the most trusted newspaper brands in Cochin. Advertising in Malayala Manorama Cochin will help advertisers build trust with their audience.

Key Insights

Language

Malayalam

NewsPaper Type

Supplement

Categories

Jobs

Top Choice

Popular

Custom Sized Ads

Custom Sized Ads are display advertisements that are showcased in newspapers as per the advertiser's requirement. These ads are customizable based on the advertiser's budget and are displayed on the front page, third page, back page, and any pages. Custom Sized Ads have a minimum size of approx. 240sq.cm on the front page and approx. 20sq. cm on all other pages.

TMA Offer

₹ 1,109 Per Sq Cm

Popular

Quarter Page

Quarter Page Newspaper Ads are display ads that will cover a quarter (1/4 ) of the newspaper. Quarter Page Ads will take up approx. 180sq. cm for ad space.

TMA Offer

₹ 3,50,980 Per Insert

Popular

Half Page

Half Page Newspaper Ads will cover half of the page and can be displayed on any page of the newspaper. Half Page Ads can be placed either horizontally or vertically across the page and have a total area of approx. 823 sq. cm of ad space. Compared to Quater Page Ads, Half Page Ads will have more ad space, in which advertisers can customize the content and make them eye-catching to the audience.

TMA Offer

₹ 5,97,149 Per Insert

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The Media Ant

Media Demographics & Analytics

User Reach & Demographics

Readership Profile

Area Covered

In %


Ernakulam

99

Alappuzha

1


Malayala Manorama, Avasarangal Cochin, Malayalam Advertising Cost

Advertising Option

TMA Offer

Custom Sized Ads

₹ 1,109 Per Sq Cm

Quarter Page

₹ 3,50,980 Per Insert

Half Page

₹ 5,97,149 Per Insert

About Advertising In Malayala Manorama

Malayala Manorama Cochin with a circulation of around 278972 is one of the most popular Malayalam newspapers in Cochin. Malayala Manorama Cochin covers news in the Jobs category. Malayala Manorama Cochin offers one of the best newspaper advertising rates in Cochin and hence is preferred for newspaper advertising by brands across industries.

About Advertising In Malayala Manorama

The advantages of advertising in Malayala Manorama Cochin are: 

  •  Malayala Manorama is one of the most read newspapers in Cochin. Ads placed in Malayala Manorama would reach maximum newspaper readers.
  •  Malayala Manorama Cochin covers news and articles on various topics and hence by placing ads in Malayala Manorama Cochin, advertisers can reach out to the audience having various interests. 
  •  Malayala Manorama is one of the most trusted newspaper brands in Cochin. Advertising in Malayala Manorama Cochin will help advertisers build trust with their audience.

About Advertising In Malayala Manorama

On Request.

About Advertising In Malayala Manorama

There are the following 2 important factors :

Factor 1: Newspaper Ad Sizes

Factor 2: Newspaper Ad Rates

Detailing of Factor 1:

Newspaper ad sizes: Newspaper display ads can come in different sizes which can be classified in two-

i) Fixed-size newspaper advertisement

ii) Custom/variable size newspaper advertisement

Fixed-size Newspaper Advertisements:

Following are the fixed sizes for newspaper display ads that are popular among newspaper advertisers:

a.Full Page Newspaper Advertisement (32.9 cm X 52 cm): Considered to be the most impactful of all, a full-page newspaper ad covers an entire newspaper page. In the case of the front page, the maximum allowed ad size of a half-page is 32.9 cm x 48 cm and it is due to the presence of newspaper masthead.

b.Horizontal Half Page Newspaper Advertisement (32.9 cm X 25 cm): Horizontal half-page newspaper ads divide the newspaper area into two halves horizontally. In terms of dimensions, the ad would measure 32.9 cm wide and 25 cm long and would cover an area of 825 sq cm. Just like a full-page ad size newspaper advertisement, this is also a popular choice for advertisers.

c.Vertical Half Page Newspaper Advertisement (16 cm X 52 cm): Placing half-page ads vertically nowadays is gaining popularity. When most of the advertisers prefer to go for Horizontal half page, placing half-page ad vertically can attract more eyeballs. The maximum allowed ad size of a vertical half-page in FrontPage is 16 cm x 46 cm and it is due to the presence of newspaper masthead.

d.Quarter Page Newspaper Advertisement (16 cm X 25 cm): A quarter-page newspaper advertisement would cover an area equivalent to a quarter or 1/4 of a newspaper page. Most advertisers prefer it to be placed on the right bottom side corner of the newspaper page.

e. Skybus Newspaper Advertisement (32.9 cm X 5 cm): Skybus newspaper advertisements are narrow horizontal ads that cover the entire width of the newspaper and is present just under the newspaper title (masthead). In most cases, Skybus ads appear on the front page of the newspaper. A Skybus roughly covers an area of 165 sq cm.

f. Pointer Newspaper Advertisement (4 cm X 5 cm): Pointer newspaper advertisements are small ads of 20 sq cm that appear on the front page of the newspaper. Although it is a must to take a minimum of 30inserts it may vary in exceptional cases.

g. Jacket Newspaper Advertisement: Jackets are extra pages meant to carry advertisements and are placed before the front page. Jackets are considered to be the most popular media in the premium category ad options and been preferred by most of the advertisers with a high budget.
Following are the sizes for the jacket:
Jacket Front Side: 32.9 cm width X 48 cm height
Jacket Back Side: 32.9 cm width X 52.5 cm height 

Variable/Custom-sized Newspaper Advertisements:
Apart from the popular fixed-sized newspaper ads, there can be a number of options for Variable/Custom-sized advertisements. The minimum accepted size for a custom-sized display ad for the newspaper is 20 sq cm except that in the case of the front page where the minimum required size is 240 sq cm.

Following are a few ad dimensions that are high in demand

4 cm (wide) * 5 cm (long)
8 cm (wide) * 8 cm (long)
8 cm (wide) * 12 cm (long)
12 cm (wide) * 20 cm (long)
16 cm (wide) * 20 cm (long)

Detailing of Factor 2:

Newspaper ad rates: Newspaper ad rates are based on the following few factors
  •  i) Page Position: Based on page position rate changes or extra premium is charged e,g. The rate for premium pages like the front, last, page 3 is always higher than any other page.
  •  ii) Total Ad Volume: Based on the ad size (quarter, half, etc) and the number of inserts (1,2,3, etc), rates do change. The higher the total volume of the business more the discount percentage is applicable. 
  •  iii) Client Category & Brand Name: Based on the advertiser's category (e-commerce, real estate, automobile, etc) rates do vary. Similarly, the rate applicable for brand A in the real estate category not necessarily be applicable for brand B in the same category.

Features Of Malayala Manorama

On Request.

Features Of Malayala Manorama

On Request.