Advertising in DNA, Mumbai - Main Newspaper
Popular Media
Per Square Cm

Custom Sized Ads

Per Square Centimetre

Card Rate

₹ 2,000

Offer Rate

₹ 1,800
Premium Media
Fixed Size

Fixed Size

Per Insert

Card Rate

₹ 8,00,000

Offer Rate

₹ 2,90,000


Per Insert

Card Rate

₹ 68,64,000

Offer Rate

₹ 44,61,600
Other Media


Per Insert

Card Rate

₹ 13,20,000

Offer Rate

₹ 11,22,000
Pointer Ad

Pointer Ad

Per Insert

Card Rate

₹ 1,60,000

Offer Rate

₹ 1,36,000
**5% GST is applicable on the above rates



Print Day






Newspaper Type


Unique Id


Ant Messages

There is no option of placing ear panels in this newspaper.

About DNA Mumbai Newspaper Advertising

DNA is an Indian English Language Daily Newspaper published by Diligent Media Corporation. It is a newspaper under General Interest Category. It is Mumbai’s second most read English newspaper. It is published from four cities of India- Mumbai, Delhi, Ahmedabad and Jaipur.

ePaper Link

Click here to view the ePaper of DNA - Mumbai

Why Advertise in DNA Mumbai?

Advertising in DNA Mumbai would help brands in reaching out to their target customers and build trust. The advantages of advertising in DNA Mumbai are:

  • DNA Mumbai is one of the most read newspapers in Mumbai. Ads placed in DNA Mumbai would reach to maximum newspaper readers.
  • DNA Mumbai covers news and articles on a number of topics and genres apart from Business and Finance hence by placing ads in DNA Mumbai, advertisers can reach out to audience having various interests.
  • DNA is one of the most trusted newspaper brands in India. Advertising in DNA Mumbai will help advertisers build trust with their audience. 
DNA Mumbai Ad Types

Following are the Advertisement types accepted by DNA Mumbai:

  • Variable Ad Size charged on per square area: Advertiser can select the ad size. However, there are minimum size requirements- 240 sq cm in case of front page and 20 sq cm in case of all other pages.
  • Fixed Ad Size: These are premium options of placing ads in DNA Mumbai Newspaper. Following three types of fixed size ads are available:
    • Full Page
    • Half Page
    • Quarter Page
  • Jacket: This is a premium Full Page Ad option that appears before the front page. It is not a part of the newspaper. Both the sides of the jacket page (before the front page) are printed.
  • Skybus: Skybus appears as a fixed size horizontal ad on top most part of the first page.
  • Pointer: Pointer ads are very small sized ads that appear on the front page.
Ad Rates DNA Mumbai

DNA Mumbai Advertisement Rate varies based on many factors like Ad Size, Ad Placement, Demand, Season etc. You can refer to the “Media Options & Pricing” tab for The DNA Mumbai Rate Card. The DNA Mumbai Ad Rates mentioned are the discounted DNA Mumbai Ad rates exclusively offered by The Media Ant. There are no extra charges levied except the GST which is 5% for newspaper advertising.

DNA Mumbai Front Page Advertisement Rate: This is one of the most popular choices for ad placement. Ads on the front page attract more attention hence cost higher than other placement options.

DNA Mumbai Jacket Advertisement Rate: Jacket is another premium and popular option for ad placements. It appears before the front page hence costs higher. Also, since brands cannot place full page advertisement on the first page, jacket is the only option for a full front page ad.

DNA Mumbai Pointer Advertisement Rate:  Pointer Ads are the smallest possible ads on the front page and also cost significantly less than other advertising options on the front page.

DNA Mumbai Skybus Advertisement Rate:  Skybus ads are the first ads to come to notice on a newspaper hence, skybus ads cost higher than other ads of the same size.

Why opt for DNA Mumbai Advertising Agency?

DNA Mumbai Advertising Agencies would be the point of contact between the advertisers and the DNA Mumbai Newspaper. Most of them would charge a commission on the ads they place for the brands. Still, opting for an advertising agency specialising in DNA Mumbai Advertising makes a good choice for the following reasons:

  • On the basis of large volumes of business that media agencies do, they can offer a discounted price to their clients. This price can be lesser than the card rate that DNA Mumbai directly charges its customers.
  • For first time advertisers, taking care of small details involved in DNA Mumbai Advertising can be tasking. A media agency can not only hand hold the advertiser but also execute the entire marketing campaign for you.

Execution Process

Steps in Execution

Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Campaign Date.

In case you need any help with planning, please write to

VariablesSample Variable Selections
Media OptionPage 1/ Last Page/ Any Page/ Pointer Ad
Number of Insertions1/2/ 3
Size of the adHalf page/ Quarter page/ 240 sq cm
Date of Insertions1st Jan/ 2nd Jan/ 3rd Jan

Step 2: Email the filled table to or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.

How do I know my ad has been placed?

Once the ad is printed we will share the soft copy of the newspaper within 2 working days and hard copy within 15 working days from the date of execution.

Guidelines for Artwork Creation
  • PDF format should be PDF/X1a
  • All images/graphics should be in High Resolution
  • All images/graphics must be saved in CMYK color space
  • Reverse text size should be 12 points or greater

Other Information

Advantages of advertising in DNA Newspaper

DNA is the acronym for Daily News and Analysis. DNA was launched in 2005 and published in English from Mumbai, Ahmedabad, Pune, Jaipur, Bengaluru and Indore in India. It is the first English broadsheet daily Newspaper in India to introduce an all-colour page format. DNA targets the young readers. It covers Current Affairs, Politics, Business, Entertainment, Sports, Health and Technology. DNA Newspaper has no editorial page. As per IRS, DNA is sixth among the top ten English dailies in India. DNA has a circulation of more than a million across India. Newspaper advertising Cost for DNA can be obtained either through a Newspaper Advertising agency or online here. We can help you with the best advertising rate for DNA Newspaper across the country. DNA Newspaper advertising rates are dependent on product category, ad size and number of ads placed. Please contact us for DNA Newspaper Advertising rate either through email or phone number listed on the site.

The Media Ant- The Best Agency for DNA Mumbai Advertising

The Media Ant is one of the leading DNA Mumbai Advertising Agencies. The Media Ant offers an online platform free of cost to check and compare DNA Mumbai Ad Rates and other leading newspapers. On the basis of years of partnership with the publishers, The Media Ant offers the best DNA Mumbai Ad Rates. The Media Ant offers 100 % transparency in ad booking process and also ensures a hassle-free execution. You can book your campaigns either online or contact us. For DNA Ad contact number or for more information on DNA Mumbai Newspaper Advertising Options & Ad Rates at

Why advertise through The Media Ant

We are India’s first Newspaper advertising agency that provides discounted cost without asking any question or forcing you to signup. As a leading Newspaper Advertising agency in Mumbai, we offer the best advertising cost to our clients. Explore DNA - Mumbai Edition Newspaper Advertising cost here on The Media Ant.Contact us for the best advertising rate for Newspaper ads. You can download the best rates for Newspaper advertisng directly from the website. In case you want to contact us for Newspaper advertising rate, you can either send an email or call us at phone number listed on the site.


What is the difference between circulation and readership in Newspaper ?


Newspaper circulation is number of copies printed whereas Readership is number of people who read it. So a single Newspaper in a household is read by the entire family. 

Unless specific data is available, one can assume readership of a Newspaper to be 3 times that of its circulation. 


I am about to confirm my ad in a Newspaper. What all I should be aware of at this stage?

  1. Publication reserves the right to put multiple jackets,flaps/any other competitors ad on the same or facing page
  2. Shared rate might change after the ad is submitted as Newspapers operate brand specific and category specific rates
  3. Your ad might not get published even after the booking. This happens when two or more ads fight for the same space. The bigger size ad is given preference in these cases. You will be informed in advance of any such conflict and alternate options would be offered. You can also choose to cancel the ad at no fee