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Advertising in Water Digest Magazine

Advertising in Water Digest Magazine
Popular Options
Full Page

Full Page

Per Insert

Card Rate

₹ 55,200

Offer Rate

₹ 46,920
Half Page

Half Page

Per Insert

Card Rate

₹ 29,900

Offer Rate

₹ 25,415
Premium Options
Double Spread

Double Spread

Per Insert

Card Rate

₹ 1,15,000

Offer Rate

₹ 97,750
Cover Page

Cover Page

Per Insert

Card Rate

₹ 97,750

Offer Rate

₹ 83,088
Gatefold

Gate Fold

Per Insert

Card Rate

₹ 1,72,500

Offer Rate

₹ 1,46,625
Other Options
Quarter Page

Quarter Page

Per Insert

Card Rate

₹ 14,950

Offer Rate

₹ 12,707
**5% GST is applicable on the above rates
Artwork Submission : 1 Week Prior To The Publication Date
Booking Deadline : 2 Weeks Prior To The Publication Date
On Shelf Date : 22nd January; 22nd March; 22nd May; 22nd July; 22nd September; 22nd November

Language

English

Frequency

Bi-Monthly

Area Covered

India

Circulation

25,860

Readership

129,300

Category

Water, Plumbing And Pumps

Advertising in The Water Digest Magazine

Water Digest is India's premier water magazine that brings the latest in technologies and varied opportunities to cope with escalating water troubles to the Indian market. At Water  Digest, they promote and build awareness on critical water issues and trigger actions to facilitate the efficient management and use of water in all its dimensions on environmentally sustainable basis.  

Facts and Figures

Geographical Reach
RegionReach
West38 %
South19 %
North30 %
East5 %
International8 %
Readership
ReadershipPercentage
CEOs and Propriters35 %
Engineers26 %
Utility/ Projects/ Purchase manager16 %
Marketing Managers8 %
Consultants and Architects12 %
Town planners2 %
Equity Managers1 %
Readership Profile
  • Consultants & architects​
  • Equity managers
  • Global R&D
  • Town Planners
  • Engineers
  • Managers, CEOs, & Directors
  • Central & State Government Departments
  • NGOs
Editorial Calendar
ScheduleTopics
January - Februarywater Warriors - Role of stake holders
March - AprilHolding the lens to industrial water and waste water
May - JuneThe role of ppp in urban water managenent
July - AugustThe 3 RS short cut to water sustainability
September - OctoberThe water sector's response to changes in the industry
November - DecemberUnderstanding the policy landscape

Execution Process

Steps in Execution

Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates. 
In case you need any help with planning, please write to help@TheMediaAnt.com

VariablesSample Variable Selections
Media OptionFull Page/ Back Cover/ Gatefold
Ad PositionRegular/ Premium/ Innovative
Number of Insertions1/ 3 / 7
Magazine Issue DatesJanuary/ March / May

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.

How do I know my ad has been placed?

Once the advertisement is printed in the Magazine. Copies of the Magazine are sent to the client once published.

Why Advertise In Water Digest Magazine?

Water Digest Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Water Digest Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. Water Digest advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.

Effectiveness Of Water Digest Magazine Advertising

Message Impact

Full-page Water Digest Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.

Audience Interest

A major factor of Water Digest Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of Water Digest Magazine. Finding this close link between readers and your brand is critical to effectiveness.

Repeated Exposure

Also contributing to the effectiveness of Water Digest Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Water Digest for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Water Digest Magazine are a static medium, readers can analyze or look at your message indefinitely.

Ways In Which Water Digest Magazine Deliver Engagement

  • The strong positive brand values of the Water Digest Magazine can transfer onto the advertisements.
  • Because advertisements are relevant and valued, ad clutter is not a problem in Water Digest Magazine.
  • Readers take action as a result of seeing advertising in Water Digest Magazine.
  • Targeting with precision and without wastage is a key strength of Water Digest Magazine.
  • Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
  • Advertising in Water Digest Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
  • Tips For Water Digest Magazine Branding

    • Booking the ad space earlier helps with an optimum placement.
    • Water Digest Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.

    How The Media Ant Can Help You

    The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted print media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. Magazine advertising can be an expensive business, and that's why we take time to study you and your market to ensure that your budget is well spent. We guarantee you the best rates for Magazine advertising.

Question:

What is the difference between Bleed and Non Bleed ad?

Answer:

Bleed is an ad type where content is beyond the area which will get trimmed while binding the magazine.  Non Bleed ad is one where all content is within the safe area. 




Question:

I have just placed my first ad in a magazine. Anything that I should be aware of?

Answer:
  1. There is  a delay of upto 7 days in printing of the ad and magazines hitting the shelf
  2. You will receive hard copy of the magazine with ad within 15 days of the publication. Magazine come to us first and then we courier it to you. 

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