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Advertising in Taranga Magazine

Advertising in Taranga Magazine
Popular Options
Full Page

Full Page

Per Insert

Card Rate

₹ 35,000

Offer Rate

₹ 28,000
Premium Options
Double Spread

Double Spread

Per Insert

Card Rate

₹ 1,75,000

Offer Rate

₹ 1,55,000
Cover Page

Cover Page

Per Insert

Card Rate

₹ 1,30,000

Offer Rate

₹ 1,20,000
**5% GST is applicable on the above rates
Artwork Submission : 1 Week Prior To The Publication Date
Booking Deadline : 2 Weeks Prior To The Publication Date
On Shelf Date : First Monday of every week

Language

Kannada

Frequency

Weekly

Area Covered

India

Circulation

100,000

Readership

1,077,000

Category

General Interest

About Taranga Magazine Advertisement

Taranga which was launched in 1982 is the No. 1 Kannada family magazine in India. Issued on every Tuesday of the week, Taranga carries a balanced mix of short stories, serialized fiction, fashion and film news, sports, culture, culinary news as well as information related to health. In addition, focus is maintained on science and technology based articles, and counseling for the youth within its pages to attract the present generation.

Facts and Figure

Editorial Topics
  • Priya Odugare - Popular editorial column from Mrs Sandya Pai Mrs. Sandya Pai addressing to the readers
  • Short Stories & Novels - from well know authors
  • Chinnara Loka - Children’s column
  • News - Every issue contains three to four features and articles on local, national and international news
  • Cookery - Every issue carries cookery recipes
  • Wonders of the world - Discovery, Science, Agricultural & Asyrology
  • Film - Taranga’s film page features latest stories of Kannada film industry as well as Bollywood along with exclusive pictures
  • Lifestyle & Health - Taranga has been publishing columns on fashion, skin care, yoga & health
Readership Profile

More female readers than male

Execution Process

Steps in Execution

Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates. 
In case you need any help with planning, please write to help@TheMediaAnt.com

VariablesSample Variable Selections
Media OptionFull Page/ Back Cover/ Gatefold
Ad PositionRegular/ Premium/ Innovative
Number of Insertions1/ 3 / 7
Magazine Issue DatesJanuary/ February/ May

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.

How do I know my ad has been placed?

Once the advertisement is printed in the Magazine, copies of the Magazine are sent to the client within 1 working week.

Why Advertise In Taranga Magazine?

Taranga Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Taranga Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. Taranga advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.

Effectiveness Of Taranga Magazine Advertising

Message Impact

Full-page Taranga Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.

Audience Interest

A major factor of Taranga Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of Taranga Magazine. Finding this close link between readers and your brand is critical to effectiveness.

Repeated Exposure

Also contributing to the effectiveness of Taranga Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Taranga for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Taranga Magazine are a static medium, readers can analyze or look at your message indefinitely.

Ways In Which Taranga Magazine Deliver Engagement

  • The strong positive brand values of the Taranga Magazine can transfer onto the advertisements.
  • Because advertisements are relevant and valued, ad clutter is not a problem in Taranga Magazine.
  • Readers take action as a result of seeing advertising in Taranga Magazine.
  • Targeting with precision and without wastage is a key strength of Taranga Magazine.
  • Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
  • Advertising in Taranga Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
  • Tips For Taranga Magazine Branding

    • Booking the ad space earlier helps with an optimum placement.
    • Taranga Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.

    How The Media Ant Can Help You

    The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted print media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. Magazine advertising can be an expensive business, and that's why we take time to study you and your market to ensure that your budget is well spent. We guarantee you the best rates for Magazine advertising.

Question:

What is the difference between Bleed and Non Bleed ad?

Answer:

Bleed is an ad type where content is beyond the area which will get trimmed while binding the magazine.  Non Bleed ad is one where all content is within the safe area. 




Question:

I have just placed my first ad in a magazine. Anything that I should be aware of?

Answer:
  1. There is  a delay of upto 7 days in printing of the ad and magazines hitting the shelf
  2. You will receive hard copy of the magazine with ad within 15 days of the publication. Magazine come to us first and then we courier it to you. 

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