Advertising in Inflight Magazines in India Magazine
Inflight magazines are magazines available in the backseat pocket of airplanes meant for reading during flights. As there is no other inflight entertainment available and access to wifi and mobile network is prohibited, inflight magazines are often the only source of inflight entertainment. Hence, majority of airline passengers read inflight magazines.
Following are the popular inflight magazines in India
1. Indigo inflight magazine
2. Go Air inflight magazine
3. Spicejet inflight magazine
4. Air Asia inflight magazine
5. Air India inflight magazine
6. Vistara inflight magazine
Inflight magazine advertising is one of the best ways to reach out to the premium audience in India. The target group would include business professionals who often travel for work. For brands who have a pan India presence and are looking for media to increase their brand awareness, airline magazine advertising is a proven way to success.
Advertising in inflight magazines can benefit the advertisers in the following way:
1. In absence of any other entertainment, inflight magazines receive undivided attention and hence, score high on audience engagement. According to Global Passengers Survey, about 52% readers could recall inflight magazine advertisements.
2. Inflight magazines advertisements reach out to the premium air travellers.
Inflight magazine advertising is best suited for brands who
1. Have a pan India presence
2. Have customers all over the country
3. Are looking for brand awareness
4. Sell high-ticket items
5. Want to target premium audience
Popular business categories that place advertisements in inflight magazines are:
1. Fashion & Accessories
2. Educational Institutions
3. Electronics & Appliances
4. Travel & Tourism
5. Real Estate
Based on the audience profile, consumer demand and market share, we have sliced all the inflight magazines into two Inflight Magazine Advertising Packages:
1. Popular Inflight Magazine Advertising Package: This package includes the magazines of the most popular air carriers of the country: Indigo inflight magazine, Go Air inflight magazine, Spice Jet inflight magazine and Air Asia inflight magazine. These magazines together cover 80% of the market. This package is suitable for brands looking for mass targeting like FMCG, Fashion & Accessories, Educational Institutions etc.
2. Premium Inflight Magazine Advertising Package: This package includes the magazines of Vistara and Air India. Though the two airlines cover a smaller share of market, they have a larger share of premium audience and business travelers. This package is suitable for luxury and high ticket products like luxury homes, luxury fashion brands etc.
Inflight magazine advertising rates vary across the inflight magazines and also depend on the ad type. Inflight magazine advertising rate for inflight magazine packages is the best advertising deal in inflight magazine advertising. You can check the detailed pricing under the tab “Media Options & Pricing”.
The Media Ant is one of the best inflight magazine advertising agencies. We can help you get the best inflight magazine advertising package deals and execute your campaign as well. The Media Ant has years of experience of planning and executing inflight magazine advertising campaigns for small, medium and large businesses.
You can contact us for best discounts and to execute your inflight magazine advertising campaign either online, or by sending a mail to Help@TheMediaAnt.com.
Inflight Magazines in India Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Inflight Magazines in India Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. Inflight Magazines in India advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.
Full-page Inflight Magazines in India Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.
A major factor of Inflight Magazines in India Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of Inflight Magazines in India Magazine. Finding this close link between readers and your brand is critical to effectiveness.
Also contributing to the effectiveness of Inflight Magazines in India Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Inflight Magazines in India for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Inflight Magazines in India Magazine are a static medium, readers can analyze or look at your message indefinitely.
What is the difference between Bleed and Non Bleed ad?
Bleed is an ad type where content is beyond the area which will get trimmed while binding the magazine. Non Bleed ad is one where all content is within the safe area.
I have just placed my first ad in a magazine. Anything that I should be aware of?
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