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Advertising in India Today Spice Magazine

Advertising in India Today Spice Magazine
Popular Options
Full Page

Full Page

Per Insert

Card Rate

₹ 6,15,000

Offer Rate

₹ 2,00,000
Half Page

Half Page

Per Insert

Card Rate

₹ 4,00,000

Offer Rate

₹ 1,00,000
Premium Options
Double Spread

Double Spread

Per Insert

Card Rate

₹ 13,00,000

Offer Rate

₹ 6,50,000
Cover Page

Cover Page

Per Insert

Card Rate

₹ 11,45,000

Offer Rate

₹ 5,50,000
**5% GST is applicable on the above rates
Artwork Submission : 1 Week Prior To The Publication Date
Booking Deadline : 2 Weeks Prior To The Publication Date
On Shelf Date : 5th of every month

Language

English

Frequency

Monthly

Area Covered

India

Cover Price

Rs. 90

Circulation

290,000

Readership

840,000

Category

Entertainment, Fashion And Lifestyle

About India Today Spice Magazine Advertising

Launched in 2005, India Today Spice Magazine is an urban lifestyle magazine. Editorial content exclusively talks about life, food, liquor, accessories & fashion in a distinct manner positioned towards high-end luxury lifestyle oriented individuals. India Today Spice is circulated with India Today English in Mumbai, Delhi & NCR, Chennai, Bangalore, Kolkata, Hyderabad and Chandigarh. 

Past Advertisers
  • Hublot Geneve 
  • DIAGEO 
  • Bacardi 
  • Porche 
  • Dunhill London

Facts and Figures

Readership Profile - Designation
ProfileSplit
Students32%
Officers & Executives19%
Business & Industries16%
Others33%
Readership Profile - Age
AgeSplit
25-34 years24%
45 & above years20%
20-24 years19%
35-44 years19%
15-19 years15%
12-14 years3%
Readership Profile - Gender
GenderSplit
Male64%
Female36%
Readership Profile - Qualification
ProfileSplit
Graduates41%
Graduates & Post Graduates Abroad13%
Post Graduate11%
Others35%
Readership Profile - SEC
ProfileSplit
SEC A1, SEC A272%
SEC B1, SEC B222%
SEC C3%
SEC D2%
SEC E1, SEC E21%
Editorial Calendar
DateTopicIssue No.Issue date
Janury 2018Art Special4016-Jan-18
February 2018Luxury Trends 20164506-Feb-18
March 2018The Travel Issue4906-Mar-18
April 2018The Fashion Issue203-Apr-18
May 2018The Travel Issue501-May-18
June 2018Anniversary Special1005-Jun-18
July 2018Watch Special1403-Jul-18
August 2018Design Special1831-Jul-18
September 2018Fashion Special2304-Sep-18
October 2018Wedding Special2702-Oct-18
November 2018Travel & Leisure Special3206-Nov-18
December 2018Food & Drink3604-Dec-18

Execution Process

Steps in Execution

Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates. 

In case you need any help with planning, please write to help@TheMediaAnt.com

VariablesSample Variable Selections
Media OptionFull Page/ Back Cover/ Gatefold
Ad PositionRegular/ Premium/ Innovative
Number of Insertions1/ 3/ 7
Magazine Issue DatesJanuary/ February/ May

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.

How do I know my ad has been placed?

Once the advertisement is printed in the Magazine, copies of the Magazine are sent to the client within 1 working week.

Why Advertise In India Today Spice Magazine?

India Today Spice Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. India Today Spice Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. India Today Spice advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.

Effectiveness Of India Today Spice Magazine Advertising

Message Impact

Full-page India Today Spice Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.

Audience Interest

A major factor of India Today Spice Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of India Today Spice Magazine. Finding this close link between readers and your brand is critical to effectiveness.

Repeated Exposure

Also contributing to the effectiveness of India Today Spice Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep India Today Spice for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since India Today Spice Magazine are a static medium, readers can analyze or look at your message indefinitely.

Ways In Which India Today Spice Magazine Deliver Engagement

  • The strong positive brand values of the India Today Spice Magazine can transfer onto the advertisements.
  • Because advertisements are relevant and valued, ad clutter is not a problem in India Today Spice Magazine.
  • Readers take action as a result of seeing advertising in India Today Spice Magazine.
  • Targeting with precision and without wastage is a key strength of India Today Spice Magazine.
  • Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
  • Advertising in India Today Spice Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
  • Tips For India Today Spice Magazine Branding

    • Booking the ad space earlier helps with an optimum placement.
    • India Today Spice Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.

    How The Media Ant Can Help You

    The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted print media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. Magazine advertising can be an expensive business, and that's why we take time to study you and your market to ensure that your budget is well spent. We guarantee you the best rates for Magazine advertising.

Question:

What is the difference between Bleed and Non Bleed ad?

Answer:

Bleed is an ad type where content is beyond the area which will get trimmed while binding the magazine.  Non Bleed ad is one where all content is within the safe area. 




Question:

I have just placed my first ad in a magazine. Anything that I should be aware of?

Answer:
  1. There is  a delay of upto 7 days in printing of the ad and magazines hitting the shelf
  2. You will receive hard copy of the magazine with ad within 15 days of the publication. Magazine come to us first and then we courier it to you. 

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