Advertising in Filmfare Magazine
Popular Options
Full Page

Full Page

Per Insert

Card Rate

₹ 3,50,000

Offer Rate

₹ 2,00,000
Premium Options
Double Spread

Double Spread

Per Insert

Card Rate

₹ 7,50,000

Offer Rate

₹ 3,75,000
Cover Page

Cover Page

Per Insert

Card Rate

₹ 5,60,000

Offer Rate

₹ 3,00,000
**5% GST is applicable on the above rates
Artwork Submission : 15th of previous month
Booking Deadline : 10th of previous month
On Shelf Date : 1st of every month

Language

English

Frequency

Monthly

Area Covered

India

Cover Price

Rs. 60

Circulation

187,000

Readership

560,000

Category

Entertainment

Offer Details

Combo Offer deal running on Femina+Filmfare Magazine.

Buy 1 Full Page ad in Femina and Filmfare and get Rs. 50,000 off on the Best Rates. 

Offer Valid till 15th August 2017


(220,000 + 180,000 = 400,000) Rs. 350,000

About Filmfare Magazine Advertising

Filmfare is an English-language tabloid-sized bi-weekly magazine about Indian cinema. With its exclusive interviews, classy photo-shoots, insider stories, sneak peeks, bollywood fashion coverage, movie reviews and special features, Filmfare captures bollywood's biggest stars and divas at their most colorful & candid best.

Offer Details

Take one Full Page Ad from Femina and Filmfare Magazine and get 50% off. 

Past Advertisers
  • Lakme
  • Gionee
  • Max

Facts and Figures

Circulation Breakup
RegionsSplit
West69000
North59000
South37000
East22000
Editorial Calendar
Issue DateOn Stand DateMaterial Deadline
8th August 201724th July 20178th July 2017
23rd August 20179th August 201724th July 2017
8th September 201724th August 20178th August 2017
23rd September 20179th September 201724th August 2017
8th October 201724th September 20178th September 2017
23rd October 20179th October 201723rd September 2017
8th November 201724th October 20178th October 2017
23rd November 20179th November 201724th October 2017
8th December 201724th November 20178th November 2017
23rd December 20179th December 201723rd November 2017
8th January 201824th December 20178th December 2017
23rd January 20189th January 201724th December 2017
8th February 201824th January 20178th January 2017
23rd February 20189th February24th January 2018
8th March 201824th February8th February 2017
23rd March 20189th March 201721st February 2018
8th April 201824th March 20178th March 2018
Readership Profile
  • Age of Filmfare readers: 18-25 
  • Majority of the readers earn about  6 lacs per annum
  • They belong to Sec A and A+ category

Execution Process

Steps in Execution

Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates. 
In case you need any help with planning, please write to help@TheMediaAnt.com



VariablesSample Variable Selections
Media OptionFull Page/ Back Cover/ Gatefold
Ad PositionRegular/ Premium/ Innovative
Number of Insertions1/ 3 / 7
Magazine Issue DatesJanuary/ February/ May

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.

How do I know my ad has been placed?

Once the advertisement is printed in the Magazine, copies of the Magazine are sent to the client within one working week.

Why Advertise In Filmfare Magazine?

Filmfare Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Filmfare Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. Filmfare advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.

Effectiveness Of Filmfare Magazine Advertising

Message Impact

Full-page Filmfare Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.

Audience Interest

A major factor of Filmfare Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of Filmfare Magazine. Finding this close link between readers and your brand is critical to effectiveness.

Repeated Exposure

Also contributing to the effectiveness of Filmfare Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Filmfare for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Filmfare Magazine are a static medium, readers can analyze or look at your message indefinitely.

Ways In Which Filmfare Magazine Deliver Engagement

  • The strong positive brand values of the Filmfare Magazine can transfer onto the advertisements.
  • Because advertisements are relevant and valued, ad clutter is not a problem in Filmfare Magazine.
  • Readers take action as a result of seeing advertising in Filmfare Magazine.
  • Targeting with precision and without wastage is a key strength of Filmfare Magazine.
  • Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
  • Advertising in Filmfare Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
  • Tips For Filmfare Magazine Branding

    • Booking the ad space earlier helps with an optimum placement.
    • Filmfare Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.

    How The Media Ant Can Help You

    The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted print media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. Magazine advertising can be an expensive business, and that's why we take time to study you and your market to ensure that your budget is well spent. We guarantee you the best rates for Magazine advertising.

Question:

What is the difference between Bleed and Non Bleed ad?

Answer:

Bleed is an ad type where content is beyond the area which will get trimmed while binding the magazine.  Non Bleed ad is one where all content is within the safe area. 




Question:

I have just placed my first ad in a magazine. Anything that I should be aware of?

Answer:
  1. There is  a delay of upto 7 days in printing of the ad and magazines hitting the shelf
  2. You will receive hard copy of the magazine with ad within 15 days of the publication. Magazine come to us first and then we courier it to you. 

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