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Advertising in Better Homes and Gardens Magazine

Advertising in Better Homes and Gardens Magazine
Popular Options
Full Page

Full Page

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Half Page

Half Page

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Premium Options
Double Spread

Double Spread

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Cover Page

Cover Page

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Gatefold

Gate Fold

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**5% GST is applicable on the above rates
Artwork Submission : 1 Week Prior To The Publication Date
Booking Deadline : 2 Weeks Prior To The Publication Date
On Shelf Date : 5th of every month

Language

English

Frequency

Monthly

Area Covered

India

Cover Price

Rs. 100

Circulation

102,000

Readership

306,000

Category

Entertainment, Fashion And Lifestyle

About Better Homes and Gardens Magazine Advertising

Better Homes and Gardens (BHG), India Edition, is the India specific edition of one of America’s best-known women’s magazines, Better Homes and Gardens. BH&G is positioned at the stylish, urban young woman of today, who makes her own decisions, is savvy about what's best for her home and family and seeks inspirational ideas for a more evolved lifestyle. BH&G is her one-stop shop for all her needs concerning her home and environment. With a unique editorial mix that combines the best international and local inputs, the magazine covers a variety of appealing themes and issues that range from smart everyday solutions, decorating tips, outdoor living, health, family, food, fashion and in-depth features, all focusing on the woman and her environment. 

Past Advertisers
  • Somany
  • Vetra

Facts and Figures

Readership Profile
  • Age 25 to 45
  • The House Proud Women
  • Socially Active 
  • Decor Obsessed 
  • Decision Makers 
  • Image Conscious 
  • Well Groomed 
  • Independent Thinkers 
  • Brand Aware  
  • Attention To Details 
  • Future Aware 
  • Traveller 
  • Well Informed 
  • Family's Anchor 
  • Successful 
Distribution Channels
  • Print distribution with Living Media India Ltd
  • Network extends across India’s top 60 cities and towns
  • 2000+ key retail spaces
  • 30 prominent airport sites
  • 80 key national bookstores
  • Vendor partnership programme that ensures visibility
  • Promoted heavily on all leading digital news stands

Execution Process

Steps in Execution

Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates. 
In case you need any help with planning, please write to help@TheMediaAnt.com

VariablesSample Variable Selections
Media OptionFull Page/ Back Cover/ Gatefold
Ad PositionRegular/ Premium/ Innovative
Number of Insertions1/ 3 / 7
Magazine Issue DatesJanuary/ February/ May

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.

How do I know my ad has been placed?

Once the advertisement is printed in the Magazine. Copies of the Magazine are sent to the client once published.



Why Advertise In Better Homes and Gardens Magazine?

Better Homes and Gardens Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Better Homes and Gardens Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. Better Homes and Gardens advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.

Effectiveness Of Better Homes and Gardens Magazine Advertising

Message Impact

Full-page Better Homes and Gardens Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.

Audience Interest

A major factor of Better Homes and Gardens Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of Better Homes and Gardens Magazine. Finding this close link between readers and your brand is critical to effectiveness.

Repeated Exposure

Also contributing to the effectiveness of Better Homes and Gardens Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Better Homes and Gardens for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Better Homes and Gardens Magazine are a static medium, readers can analyze or look at your message indefinitely.

Ways In Which Better Homes and Gardens Magazine Deliver Engagement

  • The strong positive brand values of the Better Homes and Gardens Magazine can transfer onto the advertisements.
  • Because advertisements are relevant and valued, ad clutter is not a problem in Better Homes and Gardens Magazine.
  • Readers take action as a result of seeing advertising in Better Homes and Gardens Magazine.
  • Targeting with precision and without wastage is a key strength of Better Homes and Gardens Magazine.
  • Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
  • Advertising in Better Homes and Gardens Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
  • Tips For Better Homes and Gardens Magazine Branding

    • Booking the ad space earlier helps with an optimum placement.
    • Better Homes and Gardens Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.

    How The Media Ant Can Help You

    The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted print media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. Magazine advertising can be an expensive business, and that's why we take time to study you and your market to ensure that your budget is well spent. We guarantee you the best rates for Magazine advertising.

Question:

What is the difference between Bleed and Non Bleed ad?

Answer:

Bleed is an ad type where content is beyond the area which will get trimmed while binding the magazine.  Non Bleed ad is one where all content is within the safe area. 




Question:

I have just placed my first ad in a magazine. Anything that I should be aware of?

Answer:
  1. There is  a delay of upto 7 days in printing of the ad and magazines hitting the shelf
  2. You will receive hard copy of the magazine with ad within 15 days of the publication. Magazine come to us first and then we courier it to you. 

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