TMA Quick Insights for Q4 2025

Advertisers prefer top influencers like Mayank Agarwal who holds the highest ad spend at ₹4.33Cr in the influencer-marketing vertical. His superb visibility delivers an exceptional ROI, making him the top choice for national campaigns and corporate branding. For follower reach, personalities like Virat Kohli dominate with a staggering 270.61Cr. Preferred media formats in campaigns include Combo Package and Instagram Reels, delivering unparalleled engagement and impact. Exploit these high-performing platforms to garner substantial audience engagement and enhance your brand's reach.

Top Influencers with Highest Ad Spend

Rahul Dravid

Rahul Dravid, the unrivalled leader in influencer-marketing with a record spend of ₹1.84Cr, is the first choice for national campaigns, premium launches, and corporate branding. With a strategic audience profile and outstanding reach, Dravid offers unprecedented visibility and recall delivering substantial ROI. His prime positioning in the influencer industry makes him the vanguard in his vertical. When it comes to creating a persuasive, professional, and impactful promotion, look no further than Dravid.

Mayank Agarwal

Dominating the influencer-marketing landscape with the highest total spend at ₹4.33Cr, Mayank Agarwal is the trailblazer businesses rely on for their national campaigns, premium launches, and corporate branding needs. Offering unmatched visibility, recall, and return on investment (ROI), Mayank's expansive reach and precise audience profiling set the standard for market leadership. Why settle for less when the best is just a click away? Trust in Mayank Agarwal for persuasive, impactful branding that resonates.

Kanan Gill

Under the impressive leadership of Kanan Gill, he stands out as a market leader in the influencer-marketing arena. With a highest total spend of ₹10.5L, he offers an expansive reach, attracting a highly-engaged audience, making him the go-to choice for national campaigns, premium launches, and corporate branding. Emphasized visibility, top-of-mind recall, and superior ROI are why advertisers prefer us. Drawing naturally from the influencer-marketing vertical, we deliver persuasive, professional, and impactful campaigns.

Shweta Rathore

Shweta Rathore's command in Influencer Marketing, with an unequaled total spend of ₹2.75L, makes her supremely superior and the prudent choice for national campaigns, premium launches, or corporate branding. Her adept understanding of the audience continued to expand reach, ensure prominent visibility, create lasting recall, offering advertisers an impeccable ROI. Shweta Rathore's influence seamlessly tailors to the marketing vertical, ensuring powerful and persuasive brand communication that resonates with the target market.

Nehal Karkera

Leveraging the power of influencer marketing, Nehal Karkera clinches market leadership with a total spend of around ₹2.5L. Advertisers nationwide particularly favor him for campaigns, premium launches, and corporate branding given his profound audience profile and extended reach. His effective strategies ensure augmented visibility, impeccable recall, and a promising ROI. In the rapidly evolving influencer-marketing vertical, Nehal Karkera delivers persuasive, professional, and impactful campaigns, setting a class apart.

Top Influencers by Followers

Virat Kohli

As an undisputed market leader in influencer-marketing, Virat Kohli boasts a colossal followers network of 270.61Cr, erecting him as an irresistible choice for advertisers. His unmatched reach and distinct audience profile amplify national campaigns, premium launches, and corporate branding. Given Kohli's towering visibility, ad recall is inevitable, guaranteeing incented return on investment (ROI). Take your brand to unprecedented heights by leveraging the prodigious impact of Virat Kohli's influencer-marketing prowess.

Sania Mirza

As a market leader, Sania Mirza, with an unparalleled influencer-marketing reach of 132Cr followers, offers unmatched visibility and recall for your brand. Her heterogeneous audience profile has generated incredible results for national campaigns, premium launches, and corporate branding avenues. Preferred by advertisers for her ROI potential, she seamlessly adapts to the influencer-marketing vertical. Team up with Mirza to make your ad campaign persuasive, professional, and impactful.

Urvashi Rautela

Urvashi Rautela, the pinnacle of influencer-marketing, commands an impressive audience profile spanning 69.7Cr followers. Advertisers nationwide prefer this charismatic leader's reach for their premium launches and corporate branding initiatives, due largely to inimitable market leadership. The unparalleled visibility ensures high recall and maximizes ROI, making Urvashi a monumental force-of-influence. Leveraging her stature delivers palpable impact and propels brands to new heights in the swiftly evolving influencer-marketing landscape.

Jannat Zubair Rahmani

Jannat Zubair Rahmani's influence is unmatched with an astounding 49.72M followers, cementing her as a powerhouse in influencer-marketing. Her wide reach and dynamic audience profile make her the go-to choice for advertisers embarking on national campaigns, premium launches, or corporate branding. With immense visibility and recall, Jannat guarantees a desirable ROI, adeptly catering to the nuances of the influencer-marketing vertical in a compelling, professional, and impactful manner.

M S Dhoni

Brand leaders consistently choose M S Dhoni for their national campaigns, premium launches, and corporate branding efforts for influential reasons. With a staggering count of 49.2M followers and unparalleled market leadership, Dhoni's powerful reach resonates across diverse audience profiles. Advertisers are captivated by the tangible visibility, impressive recall, and significant ROI he brings to the influencer-marketing sphere. Trust M S Dhoni for persuasive, professional, and high-impact branding solutions.

Top Media Options Used in Influencer Campaigns

Combo Package

Justly hailed as a market leader, Combo Package consistently excels in the influencer-marketing vertical, with an impressive track record of executing the highest number of campaigns at 71. Respected for their unrivalled audience profile and astounding reach, Combo Package proves to be the advertiser's top-pick for national campaigns, premium launches, and corporate branding tasks. Factors like heightened visibility, strengthened brand recall, and compelling ROI further enhance its desirability. Your story deserves the best tellers. Trust Combo Package. Let us influence your success.

Instagram Reels

Instagram Reels leads the influencer-marketing vertical, executing an unrivaled 42 campaigns. It draws an expansive and diverse audience, making it the top choice for advertisers for national campaigns, premium launches, and corporate branding. Instagram Reels offers unparalleled visibility and recall, boosting your ROI considerably. Embrace influencer-marketing with Instagram Reels to transform your brand's reach and impact. Witness the power of strategic and potent advertising firsthand with Instagram Reels.

Brand Ambassador Deal

Brand Ambassador Deal boasts a robust market leadership in the influencer-marketing space with an impressive record of 12 high-impact campaigns executed. Our discerning audience profile and unparalleled reach make us the preferred choice for national campaigns, premium launches, and corporate branding. Given our track record in delivering high visibility, outstanding recall, and significant ROI, we've established ourselves as the go-to platform for brands seeking impactful promotions. Choose Brand Ambassador Deal for a persuasive, professional influencer-marketing strategy that assures impactful outcomes.

Custom

Showcasing market leadership, Custom consistently executes top-tier influencer-marketing campaigns, with the highest 5 amassing substantial reach. Custom's audience, with its diverse yet targeted profile, provides advertisers optimal visibility, recall, and substantial ROI. It's no wonder national campaigns, premium launches and corporate branding prefer Custom. Offering remarkable adaptability within the influencer-marketing vertical, Custom promises persuasive and impactful results in a professional manner. Experience the power of Custom, where brands meet the perfect audience.

Instagram Post

Instagram Post leads in the realm of influencer-marketing, with its top 3 campaigns demonstrating unrivalled reach and audience engagement. Our affluent and discerning audience presents a lucrative opportunity for national campaigns, premium launches, and corporate branding. Advertisers consistently choose Instagram Post for its unmatched visibility, memorable recall and convincing ROI. It's more than just social media; it's a robust platform incorporated seamlessly into influencers' lives, promising persuasive, professional and high-impact branding solutions.

Top Categories by Ad Spend in Q4 2025

What is Influencer Marketing?

A person who has the power to influence others is simply referred to as an influencer. 

Influencer marketing is a type of marketing in which brands partner with individuals who have a significant following on social media or other online platforms. 

These influencers, also known as “content creators” or “social media personalities,” use their platforms to promote the brand’s products or services to their followers. The goal is to reach a new, engaged audience and build trust with potential customers through the endorsement of a relatable and respected individual.

Influencer marketing began with celebrity endorsements. However, in the modern digital environment, social content producers with specialized audiences can frequently provide brands with more value. These smaller accounts frequently have very active social media followers. As younger generations enter the world of consumerism, many are seeking advice from bloggers and influencers when making purchasing decisions. It’s high time for businesses to understand how influencer marketing works.

Influencer Marketing Agency

Brands can elevate their influencer marketing by partnering with specialist agencies. These agencies act as a one-stop shop, identifying target audiences, selecting relevant influencers with strong engagement, and nurturing those relationships. They also understand the unique aspects of each social media platform and can craft compelling content strategies that resonate with fans. 

Furthermore, The Media Ant manages content schedules, ensures brand compliance, and boasts a network of trusted influencers perfect for specific campaigns. This expertise allows bands to bridge the gap with busy influencers and maximize the impact of their influencer marketing efforts.

Influencer Marketing in India

The Indian social media landscape is booming, and influencer marketing has become a strategic weapon for brands to connect with potential customers. By partnering with trusted social media personalities, you can leverage their credibility and reach to create engaging campaigns that resonate with your target audience.

Influencer advertising in India is booming! The market is expected to reach over ₹3,375 crore by 2026, with most brands incorporating influencer marketing into their strategies. Influencers themselves are experiencing income growth, creating a mutually beneficial space. As the industry matures, brands are placing a greater emphasis on performance-based models to ensure their campaigns deliver results.

How Does Influencer Marketing Work?

• Brands partner with influencers who have established followings relevant to the brand's target audience.
• Influencers create content like social media posts, videos, or blog articles that showcase or review the brand's product or service.
• This content influences their audience's purchase decisions, building trust and brand awareness.

Types of Influencer Advertising Based, on Follower Size

There are different categories of influencers depending on their follower count. Each offers unique advantages:

1. Mega Influencers (100,000 to 1 million followers): Mega influencers help you reach a wide audience but may lack a personal connection.
2. Macro Influencers (500,000 to 1 million followers): Offer a good balance between reach and engagement. 
3. Micro-Influencers (10,000 to 100,000 followers): Highly engaged communities and deep connections with followers. 
4. Nano Influencers (Under 10,000 Followers): Hyper-local reach and extremely high engagement rates.

Types of Influencer Marketing based on Industries

Influencer marketing can be tailored to various industries based on the target audience and the nature of the products or services being promoted. Here are some types of influencer advertising based on different industries:

1) Fashion and Beauty

This is one of the most common industries for influencer marketing. Fashion influencers showcase clothing, accessories, cosmetics, and skincare products through their social media platforms, blogs, and YouTube channels.

2) Fitness and Wellness

Fitness Influencers in this industry promote fitness routines, workout gear, health supplements, and wellness products. They often share their personal fitness journeys and offer tips and advice to their followers.

3) Travel and Tourism

Travel Influencers share their experiences visiting different destinations, staying at hotels, trying local cuisines, and engaging in various activities. They collaborate with tourism boards, airlines, hotels, and travel agencies to promote travel-related products and services.

4) Food and Beverage

Food Influencers create content about recipes, restaurants, food products, cooking techniques, and culinary experiences. They collaborate with food brands, restaurants, and grocery stores to promote food and beverage products to their followers.

5) Technology and Gadgets

Influencers in the tech industry review gadgets, software, apps, and electronic devices. Tech Influencer provides insights, tutorials, and recommendations to their audience and collaborate with tech companies to promote their products.

6) Gaming

Gaming Influencers play video games, review gaming consoles, accessories, and software, and share gaming tips and strategies with their followers. They often collaborate with game developers and brands to promote new releases and gaming-related products.

7) Home and Decor

Influencers in this industry showcase home decor ideas, interior design tips, furniture, home appliances, and DIY projects. They collaborate with home decor brands, retailers, and designers to promote their products and services.

8) Automotive

Automotive Influencers review cars, motorcycles, and other vehicles, share driving experiences, and provide tips on maintenance and upgrades. They collaborate with automotive brands and dealerships to promote their vehicles and accessories.

9) Parenting and Family

Parenting Influencers share tips, advice, and experiences related to parenting, child care, education, family activities, and product recommendations for children and families. They collaborate with parenting brands and retailers to promote family-oriented products and services.

10) Financial Services

Influencers in the finance industry share insights, tips, and advice on personal finance, investing, budgeting, and financial planning. They collaborate with financial institutions, investment platforms, and fintech companies to promote their services.

These are just a few examples, and influencer marketing can be adapted to virtually any industry depending on the target audience and marketing objectives.

Popular platforms for influencer marketing in India include:

Instagram - Widely used for photo and video content.

Facebook - Reaches a broad audience across demographics.

YouTube - Ideal for in-depth video reviews and tutorials.

Twitter - Real-time engagement and discussions.

Benefits of Influencer Marketing

Influencer marketing offers several benefits that make it a valuable strategy for brands looking to reach their target audience and achieve marketing objectives. Here are some key benefits of influencer marketing:

1) Increased Brand Awareness

Influencer marketing is a powerful tool for expanding brand awareness. By leveraging the reach and influence of trusted individuals within specific niches or industries, brands can introduce themselves to a broader audience that may not have been aware of their products or services otherwise.

2) Improved Brand Credibility

When influencers endorse a brand, it lends credibility and authenticity to the brand's message. Influencers have built trust with their followers over time, so their recommendations carry weight and can positively impact how the audience perceives the brand.

3) Enhanced Audience Engagement

Influencers excel at creating engaging content that resonates with their audience. By collaborating with influencers, brands can tap into this engagement and foster meaningful interactions with potential customers. This engagement can take the form of likes, shares, comments, and discussions around the brand's offerings.

4) Targeted Marketing to Specific Demographics

Influencer marketing allows for highly targeted marketing efforts. Brands can choose influencers whose audience demographics align with their target market, ensuring that their message reaches the right people. This targeted approach increases the likelihood of generating leads and conversions from interested individuals.

5) Increased Sales and Conversions

One of the most significant benefits of influencer marketing is its potential to drive sales and conversions. When influencers recommend or endorse products, their followers are more inclined to make purchases based on the influencer's positive experiences and recommendations. This can lead to a direct impact on sales figures and revenue for the brand.

How to Create a Successful Influencer Marketing Campaign

Developing a successful influencer marketing campaign requires careful planning and execution. Here are some key steps:

• Define your campaign goals and target audience.
• Identify the right influencers with a strong fit for your brand.
• Develop clear campaign guidelines and expectations.
• Track and measure campaign performance.

Why Choose The Media Ant for Promoting Your Brand?

The Media Ant is a leading influencer marketing agency in India with a proven track record of success. We offer comprehensive services, including:

• Influencer discovery and outreach
• Campaign strategy and development
• Content creation and management
• Performance measurement and reporting

You can read more about the advantages of influencer marketing at our blog Here

List Of Influencer Marketing Agencies in India

1. Influencer Marketing Agency in Bangalore
2. Influencer Marketing Agency in Delhi
3. Influencer Marketing Agency in Chennai
4. Influencer Marketing Agency in Kolkata
5. Influencer Marketing Agency in Hyderabad
6. Influencer Marketing Agency in Pune
7. Influencer Marketing Agency in Mumbai

FAQs 

1. What is an influencer marketing agency?

An influencer marketing agency helps brands connect with influencers and develop effective influencer marketing campaigns.

2. What are influencer marketing services?

 Influencer marketing services encompass various aspects, such as influencer identification, campaign strategy, content creation, and performance measurement.

3. What is an influencer marketing website?

There are websites dedicated to connecting brands with influencers. TMA offers a more comprehensive approach, providing strategic guidance and campaign management.

4. What is influencer collaboration?

Influencer collaboration refers to the partnership between a brand and an influencer to create marketing content.