TMA Quick Insights for Q4 2025

Advertisers prefer top influencers like Mayank Agarwal who holds the highest ad spend at ₹4.33Cr in the influencer-marketing vertical. His superb visibility delivers an exceptional ROI, making him the top choice for national campaigns and corporate branding. For follower reach, personalities like Virat Kohli dominate with a staggering 270.61Cr. Preferred media formats in campaigns include Combo Package and Instagram Reels, delivering unparalleled engagement and impact. Exploit these high-performing platforms to garner substantial audience engagement and enhance your brand's reach.

Top Influencers with Highest Ad Spend

Rahul Dravid

Rahul Dravid, the unrivalled leader in influencer-marketing with a record spend of ₹1.84Cr, is the first choice for national campaigns, premium launches, and corporate branding. With a strategic audience profile and outstanding reach, Dravid offers unprecedented visibility and recall delivering substantial ROI. His prime positioning in the influencer industry makes him the vanguard in his vertical. When it comes to creating a persuasive, professional, and impactful promotion, look no further than Dravid.

Mayank Agarwal

Dominating the influencer-marketing landscape with the highest total spend at ₹4.33Cr, Mayank Agarwal is the trailblazer businesses rely on for their national campaigns, premium launches, and corporate branding needs. Offering unmatched visibility, recall, and return on investment (ROI), Mayank's expansive reach and precise audience profiling set the standard for market leadership. Why settle for less when the best is just a click away? Trust in Mayank Agarwal for persuasive, impactful branding that resonates.

Kanan Gill

Under the impressive leadership of Kanan Gill, he stands out as a market leader in the influencer-marketing arena. With a highest total spend of ₹10.5L, he offers an expansive reach, attracting a highly-engaged audience, making him the go-to choice for national campaigns, premium launches, and corporate branding. Emphasized visibility, top-of-mind recall, and superior ROI are why advertisers prefer us. Drawing naturally from the influencer-marketing vertical, we deliver persuasive, professional, and impactful campaigns.

Shweta Rathore

Shweta Rathore's command in Influencer Marketing, with an unequaled total spend of ₹2.75L, makes her supremely superior and the prudent choice for national campaigns, premium launches, or corporate branding. Her adept understanding of the audience continued to expand reach, ensure prominent visibility, create lasting recall, offering advertisers an impeccable ROI. Shweta Rathore's influence seamlessly tailors to the marketing vertical, ensuring powerful and persuasive brand communication that resonates with the target market.

Nehal Karkera

Leveraging the power of influencer marketing, Nehal Karkera clinches market leadership with a total spend of around ₹2.5L. Advertisers nationwide particularly favor him for campaigns, premium launches, and corporate branding given his profound audience profile and extended reach. His effective strategies ensure augmented visibility, impeccable recall, and a promising ROI. In the rapidly evolving influencer-marketing vertical, Nehal Karkera delivers persuasive, professional, and impactful campaigns, setting a class apart.

Top Influencers by Followers

Virat Kohli

As an undisputed market leader in influencer-marketing, Virat Kohli boasts a colossal followers network of 270.61Cr, erecting him as an irresistible choice for advertisers. His unmatched reach and distinct audience profile amplify national campaigns, premium launches, and corporate branding. Given Kohli's towering visibility, ad recall is inevitable, guaranteeing incented return on investment (ROI). Take your brand to unprecedented heights by leveraging the prodigious impact of Virat Kohli's influencer-marketing prowess.

Sania Mirza

As a market leader, Sania Mirza, with an unparalleled influencer-marketing reach of 132Cr followers, offers unmatched visibility and recall for your brand. Her heterogeneous audience profile has generated incredible results for national campaigns, premium launches, and corporate branding avenues. Preferred by advertisers for her ROI potential, she seamlessly adapts to the influencer-marketing vertical. Team up with Mirza to make your ad campaign persuasive, professional, and impactful.

Urvashi Rautela

Urvashi Rautela, the pinnacle of influencer-marketing, commands an impressive audience profile spanning 69.7Cr followers. Advertisers nationwide prefer this charismatic leader's reach for their premium launches and corporate branding initiatives, due largely to inimitable market leadership. The unparalleled visibility ensures high recall and maximizes ROI, making Urvashi a monumental force-of-influence. Leveraging her stature delivers palpable impact and propels brands to new heights in the swiftly evolving influencer-marketing landscape.

Jannat Zubair Rahmani

Jannat Zubair Rahmani's influence is unmatched with an astounding 49.72M followers, cementing her as a powerhouse in influencer-marketing. Her wide reach and dynamic audience profile make her the go-to choice for advertisers embarking on national campaigns, premium launches, or corporate branding. With immense visibility and recall, Jannat guarantees a desirable ROI, adeptly catering to the nuances of the influencer-marketing vertical in a compelling, professional, and impactful manner.

M S Dhoni

Brand leaders consistently choose M S Dhoni for their national campaigns, premium launches, and corporate branding efforts for influential reasons. With a staggering count of 49.2M followers and unparalleled market leadership, Dhoni's powerful reach resonates across diverse audience profiles. Advertisers are captivated by the tangible visibility, impressive recall, and significant ROI he brings to the influencer-marketing sphere. Trust M S Dhoni for persuasive, professional, and high-impact branding solutions.

Top Media Options Used in Influencer Campaigns

Combo Package

Justly hailed as a market leader, Combo Package consistently excels in the influencer-marketing vertical, with an impressive track record of executing the highest number of campaigns at 71. Respected for their unrivalled audience profile and astounding reach, Combo Package proves to be the advertiser's top-pick for national campaigns, premium launches, and corporate branding tasks. Factors like heightened visibility, strengthened brand recall, and compelling ROI further enhance its desirability. Your story deserves the best tellers. Trust Combo Package. Let us influence your success.

Instagram Reels

Instagram Reels leads the influencer-marketing vertical, executing an unrivaled 42 campaigns. It draws an expansive and diverse audience, making it the top choice for advertisers for national campaigns, premium launches, and corporate branding. Instagram Reels offers unparalleled visibility and recall, boosting your ROI considerably. Embrace influencer-marketing with Instagram Reels to transform your brand's reach and impact. Witness the power of strategic and potent advertising firsthand with Instagram Reels.

Brand Ambassador Deal

Brand Ambassador Deal boasts a robust market leadership in the influencer-marketing space with an impressive record of 12 high-impact campaigns executed. Our discerning audience profile and unparalleled reach make us the preferred choice for national campaigns, premium launches, and corporate branding. Given our track record in delivering high visibility, outstanding recall, and significant ROI, we've established ourselves as the go-to platform for brands seeking impactful promotions. Choose Brand Ambassador Deal for a persuasive, professional influencer-marketing strategy that assures impactful outcomes.

Custom

Showcasing market leadership, Custom consistently executes top-tier influencer-marketing campaigns, with the highest 5 amassing substantial reach. Custom's audience, with its diverse yet targeted profile, provides advertisers optimal visibility, recall, and substantial ROI. It's no wonder national campaigns, premium launches and corporate branding prefer Custom. Offering remarkable adaptability within the influencer-marketing vertical, Custom promises persuasive and impactful results in a professional manner. Experience the power of Custom, where brands meet the perfect audience.

Instagram Post

Instagram Post leads in the realm of influencer-marketing, with its top 3 campaigns demonstrating unrivalled reach and audience engagement. Our affluent and discerning audience presents a lucrative opportunity for national campaigns, premium launches, and corporate branding. Advertisers consistently choose Instagram Post for its unmatched visibility, memorable recall and convincing ROI. It's more than just social media; it's a robust platform incorporated seamlessly into influencers' lives, promising persuasive, professional and high-impact branding solutions.

Top Categories by Ad Spend in Q4 2025

Top Influencer Marketing Agency in Kolkata

Influencer marketing has emerged as a powerful tool in the modern marketing landscape, driven by the widespread use of social media platforms like Facebook, Instagram, YouTube. This innovative approach offers brands an exciting alternative to traditional marketing methods, enabling them to connect with large, engaged audiences. By leveraging influencer marketing in Kolkata, brands can effectively target Gen Z and millennial audiences, achieving their marketing objectives with precision.

Whether you're aiming to reach a broad audience or a specific demographic, influencer marketing offers unparalleled flexibility. Brands can choose from micro, macro, or celebrity influencers to tailor their influencer marketing campaigns to fit their budget and scale. 

This adaptability ensures that marketing efforts are not only cost-effective but also highly impactful, fostering genuine connections between influencers and their followers. By embracing influencer marketing, brands can harness the power of social media to achieve remarkable engagement and drive meaningful results across India.

Key Strategies for Influencer Marketing Success in Kolkata

Achieving influencer marketing success in Kolkata requires a strategic approach that aligns with local market dynamics and consumer behavior. Here are the key strategies The Media Ant employs to ensure your campaigns resonate with the target audience in Kolkata

1) Local Market Understanding

Understanding the unique aspects of the Kolkata market is crucial. The Media Ant conducts thorough research on local trends, consumer preferences, and cultural nuances. This knowledge allows us to craft campaigns that truly connect with the audience in Kolkata.

2) Targeted Influencer Selection

The success of an influencer campaign largely depends on choosing the right influencers. The Media Ant identifies and collaborates with influencers in Kolkata who not only have a strong following but also align with your brand values and objectives. This ensures authentic and impactful brand messaging.

3) Content Customization

Content that resonates with the local audience is key to driving engagement. The Media Ant works with influencers to create customized content that speaks directly to the Kolkata audience, incorporating local language, humor, and references that enhance relatability.

4) Data-Driven Approach

The Media Ant leverages data analytics to monitor and optimize campaigns in real-time. By analyzing performance metrics such as engagement rates, reach, and conversions, we fine-tune strategies to maximize impact and achieve your campaign goals in Kolkata.

5) Building Long-Term Relationships

Long-term partnerships with influencers often lead to more authentic and effective campaigns. The Media Ant focuses on fostering ongoing relationships between brands and influencers in Kolkata, ensuring consistent messaging and greater trust among followers.

6) Compliance and Transparency

Adhering to local advertising regulations and maintaining transparency is essential. The Media Ant ensures that all campaigns comply with legal requirements in Kolkata and that influencer partnerships are clearly disclosed to maintain credibility and trust with the audience.

By employing these strategies, The Media Ant helps brands navigate the complexities of the Kolkata market, delivering influencer marketing campaigns that drive meaningful results.

How The Media Ant Helps Brands Connect with Kolkata Influencers?

Connecting with the right influencers in Kolkata is a critical step in executing a successful influencer marketing campaign. Here’s how The Media Ant facilitates this connection.

1) Extensive Influencer Network

The Media Ant has built a robust network of influencers across various niches in Kolkata. Whether you’re targeting fashion, tech, food, or lifestyle, we have access to influencers who can effectively communicate your brand message to the right audience.

2) Tailored Influencer Matchmaking

We don’t believe in a one-size-fits-all approach. The Media Ant carefully evaluates your brand’s identity, values, and campaign goals to match you with influencers in Kolkata who align perfectly with your brand. This ensures that the partnership feels natural and resonates with the target audience.

3) Collaborative Content Creation

Influencers know their audience best. The Media Ant facilitates a collaborative process where influencers are involved in content creation, ensuring that the final output is both brand-aligned and appealing to their followers in Kolkata. This collaborative approach leads to more authentic and engaging content.

4) Influencer Relationship Management

Managing relationships with influencers is key to a smooth campaign. The Media Ant handles all aspects of influencer engagement, from initial outreach and negotiation to campaign execution and post-campaign follow-up. This allows you to focus on your core business while we ensure the partnership runs smoothly.

5) Local Insights and Guidance

The Media Ant provides influencers with insights and guidance on how to best position your brand within the Kolkata context. This includes tips on local trends, preferred content formats, and the best times to post, all of which contribute to the campaign’s success.

6) Performance Monitoring and Reporting

Once the campaign is live, The Media Ant tracks its performance closely. We provide detailed reports on how well the influencers are engaging with their audience in Kolkata, offering insights into what’s working and what can be improved for future campaigns.

FAQs Related to Influencer Marketing Agency in Kolkata

1) What services does The Media Ant offer as an influencer marketing agency in Kolkata?

The Media Ant offers a comprehensive range of influencer marketing services in Kolkata, including strategy development, influencer selection, campaign execution, and performance tracking. We help brands connect with the right influencers to maximize reach and engagement in the Kolkata market.

2) How does The Media Ant select influencers for campaigns in Kolkata?

The Media Ant carefully selects influencers based on their relevance to your brand, follower demographics, engagement rates, and overall influence in Kolkata. We ensure that the influencers we choose align with your brand values and resonate with your target audience in Kolkata.

3) Can The Media Ant handle influencer marketing campaigns for both small and large businesses in Kolkata?

Absolutely! The Media Ant has experience working with businesses of all sizes in Kolkata. Whether you’re a small startup or a large corporation, we tailor our influencer marketing strategies to fit your specific needs and budget.

4) What makes The Media Ant the right choice for influencer marketing in Kolkata?

The Media Ant stands out as a top influencer marketing agency in Kolkata due to our deep understanding of the local market, access to a wide network of influencers, and our data-driven approach. We deliver personalized campaigns that drive real results for brands in Kolkata.

5) How does The Media Ant measure the success of an influencer marketing campaign in Kolkata?

We use a variety of metrics to measure the success of your campaign, including reach, engagement, conversion rates, and ROI. The Media Ant provides detailed reports to help you understand the impact of your influencer marketing efforts in Kolkata.

6) What industries does The Media Ant specialize in for influencer marketing in Kolkata?

A6: The Media Ant has successfully executed influencer marketing campaigns for a diverse range of industries in Kolkata, including fashion, beauty, technology, food and beverage, and more. We tailor our strategies to meet the specific needs of your industry.

7) How long does it take for The Media Ant to launch an influencer marketing campaign in Kolkata?

The timeline for launching a campaign with The Media Ant in Kolkata varies depending on the complexity of the project. However, we are committed to delivering efficient and timely services, ensuring that your campaign is launched within the agreed timeframe.

8) How can I get started with The Media Ant for an influencer marketing campaign in Kolkata?

Getting started is easy! Simply reach out to The Media Ant through our website or contact our Kolkata office. Our team will work with you to understand your goals and develop a customized influencer marketing strategy that meets your needs.