influencer-marketing

TMA Quick Insights for Q3 2026

Top influencers such as Kiku Sharda and Virat Kohli lead in ad spend and followers, making them powerful platforms for national campaigns, premium launches, and corporate branding. Their diverse audience and broad reach guarantee remarkable visibility and recall, yielding fruitful ROI. Media options such as Instagram Reels and Combo Package showcase robust engagement, highlighting influencer marketing's strategic worth. Brands should leverage these platforms for persuasive, professional, and impactful engagement.

Top Influencers with Highest Ad Spend

Kiku Sharda

Marketing titan, Kiku Sharda, dominates influencer-marketing with a whopping total spend of ₹8.5L. Attracting a diverse audience with far-reaching influence, he provides a valuable platform for national campaigns, premium launches, and corporate branding. Advertisers prefer Kiku for his unrivaled market leadership, providing high visibility, incredible recall rates, and impressive return on investment (ROI) in the complex influencer-marketing landscape. Brand promotion via Kiku Sharda is undeniably persuasive, professional, and impactful.

Ashna Chand

Steering the influencer-marketing vertical, Ashna Chand commands market leadership with the highest total spend of ₹5.74L. Advertisers prioritize Ashna's platform for national campaigns, premium launches, and corporate branding due to her extensive audience profile, superior reach, and unmatched visibility. Besides ensuring indelible brand recall, Ashna promises potent ROI, making her the preferred choice in a competitive market environment.

Disha Madan

Commanding an unprecedented total spend of ₹5.6L, Disha Madan stands as a market leader in influencer-marketing. Advertisers nationwide consider her for national campaigns, premium launches, and corporate branding, owing to her vast reach and distinct audience profile. Offering unrivaled visibility, Disha ensures remarkable recall. Her influence in advertisings triggers a compelling return-on-investment (ROI), naturally adapting her role in the industry, underscoring the strategic worth of influencer-marketing. Trust Disha Madan for persuasive, professional, and impactful brand promotion.

Mehak Bakshi

With a leading total spend of 4.4L in influencer marketing, Mehak Bakshi's platform guarantees prime visibility and top-of-mind recall, essential for national campaigns, premium launches and corporate branding. Influencer-marketing verticals shine brighter under her expertise, leveraging her broad audience profile for unparalleled reach. Advertisers unanimously choose Mehak Bakshi for delivering superior ROI, sealing her market leadership. Trust Mehak Bakshi, your ticket to persuasive, professional, and impactful brand promotion.

Epaphra Storyteller

With a record total spend of ₹4L, Epaphra Storyteller reigns supreme in the demanding influencer marketing landscape. Epaphra's expansive audience reach and insightful profiling resonate powerfully with advertisers aiming to spearhead national campaigns, premium launches, and corporate branding. Our unparalleled leadership is evidenced not only through heightened visibility and recall but also in visceral ROI, thereby solidifying Epaphra as a preferred choice that naturally adapts to this dynamic vertical's exigencies. Experience power, professionalism and impact with Epaphra Storyteller.

Top Influencers by Followers

Virat Kohli

With a colossal fan base of 270.61Cr, Virat Kohli's unprecedented market leadership in the influencer-marketing sphere is unrivalled. His diversified audience profile, extensive reach, and invincible recall create an optimal platform for national campaigns, premium launches, and corporate branding. Advertisers prioritize this lucrative avenue for its impeccable visibility and impressive ROI. Virat Kohli’s influencer-marketing power significantly enhances brand resonance and facilitates an organic transposition into the field, doubling the impact on prospective customers.

Sania Mirza

Sania Mirza, with a staggering 132Cr followers, owns the influencer-marketing space like no other. Her unrivaled reach and a robust, engaged audience profile offers incredible visibility and recall, making her the preferred choice for national campaigns, premier product launches and influential corporate branding initiatives. Advertisers prioritize her for the massive reach and uncompromising ROI she ensures. She is not merely an influencer, Sania is a leader, dominating the influencer marketing landscape with authenticity and impact.

Urvashi Rautela

Urvashi Rautela is a compelling market leader with an astounding reach of 69.7Cr followers in the dynamic arena of influencer marketing. Boasting a diverse audience profile, she offers prominent visibility and impeccable recall, making her a top pick for advertisers focusing on national campaigns, premium launches, and corporate branding. The high return on investment she assures stands testimony to her efficacy, explicating why brands nationally vouch for her unique edge. Opt for Urvashi Rautela today, and hook into the power of impactful persuasion.

Jannat Zubair Rahmani

Jannat Zubair Rahmani presents an unrivalled opportunity in the influencer-marketing domain, with an unparalleled reach of 49.72M followers. Her audience profile extends across demographics, ensuring exceptional visibility and recall for brands. Advertisers' first choice for national campaigns and premium launches, her influence amplifies corporate branding efforts, driving impressive ROI. Opt for Jannat Zubair Rahmani, the market leader, and experience the tangible impact of her commanding presence firsthand.

M S Dhoni

Among influencer-marketing leaders, M S Dhoni reigns supreme with a staggering 49.2M followers. Advertisers nationwide prefer his unparalleled reach and diverse audience profile for campaigns, premium product launches, and corporate branding. His visibility guarantees remarkable recall, driving effective campaigns and offer high ROI. Naturally adapting to the influencer-marketing realm, his pivotal role extends beyond individual campaigns, fostering brand loyalty and setting the tone for long-lasting market dominance. With M S Dhoni, brands don't just advertise, they resonate.

Top Media Options Used in Influencer Campaigns

Combo Package

Channel the market leadership of Combo Package in your marketing strategy, leveraging our unrivaled experience of executing 46 influencer-marketing campaigns. Our audience profile and extensive reach carve out a unique niche for us in national campaigns, premium launches, and corporate branding. Preferred by advertisers for superior visibility and recall, our strategically designed campaigns offer substantial ROI, keeping in stride with influencers' vertical. Trust Combo Package for persuasive, professional and impactful engagement.

Instagram Reels

As a market leader, Instagram Reels has raised the bar with its highest of 6 influencer-marketing campaigns. It offers huge reach, appealing to a diverse audience and cementing its storied reputation for premium branding on a national level. Advertisers consistently gravitate towards Instagram Reels for corporate branding & premium launches, given its profound visibility and recall. It optimizes your return on investment (ROI), fitting seamlessly into the influencer-marketing vertical. Seize the advantage, make Instagram Reels your choice for impactful advertising.

Video

Strengthen your brand's heartbeat with Video – the paragon of influencer-marketing! Cementing its spot as an industry leader, Video has successfully steered two high-profile campaigns, reaching an extensive audience of savvy consumers. Enjoy unsurpassed national visibility, ensure tantalizing recall, and relish impressive ROI. Advertisers nationwide prefer Video for premium launches, influential campaigns, and high-end corporate branding. Dive into the dynamic world of influencer-marketing with Video, where robust engagement meets powerful impact.

Influencer

Establishing market leadership with the highest 1 campaign successfully executed, Influencer has proven to be the premier choice for national campaigns, premium launches, and corporate branding. Capitalizing on a diverse audience profile, Influencer's exceptional reach guarantees unparalleled visibility and recall, delivering exceptional ROI. Ushering the influencer-marketing vertical into a new epoch, Influencer ensures a persuasive, professional, and impactful marketing experience.

Scripting and Video production

In the influencer-marketing vertical, Scripting and Video production hold prime leadership, executing an unmatched highest of 1 campaign. Harnessing a deep understanding of audience profiles and maximizing reach, they offer compelling reasons why top advertisers trust them for national campaigns, premium launches, and corporate branding. Ensuring unparalleled visibility, brand recall, and optimizing ROI, their persuasive, professional approach yields impactful results. Invest in Scripting and Video production - Scale new heights in your influencer-marketing journey.

Top Categories by Ad Spend in Q3 2026

Others Influencers Marketing

Influencer marketing is undoubtedly the next big thing in marketing. You get to advertise your brand on fun and exciting platforms through popular public figures and target a specific audience group based on the niche of the influencer in creative ways. 

Others influencers marketing allows you to utilize the popularity of the influencers to advertise your brand on social media and develop your brand image, especially among the youth. 

Through Others influencers marketing, you get to make use of the vast reach of social media and reach your target audience through people they already know and admire which makes your advertising very powerful. By creating an association between the brand and the influencer, Others influencer marketing gives your ad an invaluable quality of credibility and authenticity. 

Others influencers marketing comes with a lot of innovative advertising options like shoutouts, social media takeover, product placements, guest blogging and so on which can give you a great ad recall and help meet your marketing goals.

Effectiveness of Indian Others Influencers Marketing

Indian Others influencers can be found across different categories like lifestyle and fashion, entertainment, finance, health and fitness, and so on. Most of them post their content on social media websites like Instagram or on youtube and sometimes on less popular social media platforms as well.

India is the second largest nation in the world in terms of population and so Indian Others influencers tend to have a great reach. They generally use a variety of advertising methods such as giveaways and contests, unboxing of products and reviews, pre-release and sneak peek into product launches, and are generally open to experimenting with different methods of advertising.

The Media Ant helps advertise with the right Indian Others influencers would help you reach a wide audience who are likely to be interested in your products or services. You can also evaluate how the campaign is doing by reading through the comments section of the content they post and coming up with new strategies accordingly. 

Why Others Influencers India

When it comes to Others influencers India has got the finest social media stars of all countries with loyal followers and fans who would make a great audience for your advertising. There are several <gender> influencers in India who have risen to fame through social media and gone ahead to make it in mainstream TV commercials.

For the vast majority of Others influencers India is a paradise of continual content sources and faithful followers. They never seem to run out of content ideas and it's very rare to see them lose followers. 

They also have the advantage of not having to compete with other influencers in the niche from other parts of the world as most of them have a fixed Hindi-speaking audience and don’t have to worry about their competitors in the English-speaking world. 

For Others influencers, India being a developing country is also a great advantage because the emergence of new businesses every day makes their business more scalable. 

For advertisers, it makes getting the right kind of influencers related to their niche more likely, though it can sometimes be a bit confusing and time-consuming to find them on their own.

Top Others Influencers

With The Media Ant, you can get the top Others influencers in India for your influencer marketing campaign. You can get influencers from all kinds of niches like entertainment, fashion, lifestyle, health, fitness, travel and food, and so on.

Advertising with the top Others influencers can be really helpful in building a great brand image along with fulfilling your other marketing objectives. 

However, getting the top Others influencer in your niche is not enough, you also need to consider the platform they are on and what kind of content they put out, and whether it aligns with your requirements and preferences. 

The Media Ant offers marketing options with the top Others influencers of the country at discounted rates. We act as an intermediary between brands looking to advertise and social media stars and work meticulously to get advertisers the best deals possible and ensure seamless execution of their influencer marketing campaigns. 

Frequently Asked Questions

How much do Others influencers charge for promotion?

Others influencers typically charge anywhere from thousands to lakhs for promotion, however, on The Media Ant website you can get discounted rates for the top influencers in India.

What should I know when starting to run Others influencer marketing campaign?

First of all, you should have a very clear idea of what you want from an influencer marketing campaign. You should also know things like who the influencers are related to your niche, their credentials like their platform, and their number of followers. Visit The Media Ant website, and go to the ‘’influencer’’ page to know all you know before starting your influencer marketing campaign.

What is the effectiveness of Others influencer marketing campaign? 

Influencer marketing allows you to capitalize on the popularity of social media stars whose niche is related to your brand and thus reach your specific target audience. By reaching prospects through people they admire, Others influencer marketing makes your message more reliable and authentic in the eyes of the audience.

What is a good conversion rate for Others influencer marketing? 

What a good conversion rate is for Others influencer marketing varies from campaign to campaign. It depends upon a number of factors and what is a good conversion rate for one campaign may or may not be a good conversion rate for another.