In the Podcast, the integration can be done in the form of audio, video and Amplification. The audio version will be published on Aaj Tak Radio under the digital properties category, while the video version will be shared on the Aaj Tak Radio YouTube channel. For amplification, a special post strategy will be implemented, which includes creating one YouTube short of the podcast and publishing it on the YouTube channel, as well as one post or reel on the Instagram pages of both Aaj Tak and Aaj Tak Radio. Additionally, the audio podcast will be distributed to third-party platforms (TPAs) such as Spotify, Jio Saavn, and Apple Podcasts.