Scratch Card Ads on Zepto are an interactive ad format that lets users engage with your brand through a fun, reward-based experience. These ads appear on the post-order confirmation page, where users can scratch a digital card or spin a wheel to reveal exciting rewards such as discounts, cashback, or special deals. Since users actively participate, it helps increase brand recall and encourages higher offer redemption. When users click on the reward, they are redirected to the brand’s website or product page, making it an effective way to capture attention and drive engagement.