YourStory is one of the largest media platforms for businesses and entrepreneurs, covering stories, news, interviews, and features on startups, investors, founders, etc. YourStory has highly engaged consumers who are interested in commercial content, making it an ideal platform to promote products/services and reach a targeted audience. YourStory Ads get your brand message in front of a wide crowd.

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Female

Gender distribution

Users In %

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16-19

20-29

30-39

40-49

Age Distribution

Users

Bangalore

Delhi

Mumbai

Chennai

Hyderabad

Ahmedabad

Kolkata

Kochi

City Wise Distribution

Maharashtra

Karnataka

Tamil Nadu

Gujarat

Telangana

West Bengal

Kerala

State Wise Distribution

High

Income Level Distribution

Advertisers

Case Studies

Lucknow

Patna

Indore

Jaipur

Pune

Agra

Coimbatore

Nagpur

Bhubaneswar

Ludhiana

Panipat

Madurai

Noida

Siliguri

Guwahati

Shimla

Ghaziabad

Chandigarh

Jodhpur

Surat

Mysuru

Visakhapatnam

Uttar Pradesh

Bihar

Rajasthan

Madhya Pradesh

Haryana

Punjab

Odisha

Andhra Pradesh

Other Area Covered

<h2 dir="ltr" style="font-size: 30px;">YourStory Banner Ads</h2>YourStory Banner ads are a highly effective way to <a href="https://www.themediaant.com/digital" style="background-color: transparent;">promote your brand across various digital media platforms</a>. These visually engaging ads can greatly enhance your online visibility, helping you reach a wider audience. Below, we cover all the essential aspects of banner ads, including their costs and templates that work best for platforms like YourStory.YourStory Banner Advertisement CostThe cost of running YourStory banner ads varies based on several key factors:<ul style="font-size: 14px;"><li dir="ltr" style="font-size: 11pt;background-color: transparent;vertical-align: baseline;">Platform: Different digital platforms have varying costs. For example, Instagram generally has higher costs due to its large user base and high engagement levels. Platforms like Hotstar may have more flexible pricing, especially during live events like sports or entertainment shows.</li><li dir="ltr" style="font-size: 11pt;background-color: transparent;vertical-align: baseline;">Ad Format: The type of ad you choose (static, animated, or interactive) can affect the cost. Interactive or video-based ads typically cost more than standard image-based banner ads, as they offer higher engagement rates.</li><li dir="ltr" style="font-size: 11pt;background-color: transparent;vertical-align: baseline;">Audience Targeting: Advanced targeting options (like demographics, interests, behaviors, and location) help you reach a specific audience, but more precise targeting usually leads to higher costs.</li><li dir="ltr" style="font-size: 11pt;background-color: transparent;vertical-align: baseline;">Ad Placement: Premium placements, such as the top of a page or during high-traffic moments (e.g., live streaming of a popular event), can increase costs.</li><li dir="ltr" style="font-size: 11pt;background-color: transparent;vertical-align: baseline;">Campaign Duration: Longer campaigns tend to be more expensive overall, but they often provide better long-term exposure and engagement.</li><li dir="ltr" style="font-size: 11pt;background-color: transparent;vertical-align: baseline;">Bidding Strategy: On many platforms, you can choose between cost-per-click (CPC) or cost-per-thousand-impressions (CPM) pricing models. CPC charges you for each click on your banner, while CPM charges for every thousand impressions your ad receives.</li></ul>By carefully selecting the right platform, targeting options, and ad format, businesses can effectively manage banner advertisement costs on YourStory while achieving strong visibility and engagement.YourStory  Banner Advertisement RatesYourStory Banner Advertisement Rates typically range from ₹100 to ₹3,000 per 1,000 impressions (CPM) or ₹5 to ₹50 per click (CPC), depending on factors such as platform type, audience targeting, and ad format. For instance, social media platforms like Instagram may charge higher rates due to their extensive reach and engagement, while display ads on websites might offer more competitive pricing. Understanding these rates is crucial for businesses aiming to optimize their advertising budget effectively.

CREATIVE SPEC

Banners Ads are rectangular image ads displayed along with the content on the site. YourStory provides 4 types of Banner Ads including Small Rectangle, Leader Board, Super Leader Board, and Mobile Masthead. Small Rectangle and Mobile Masthead will be running across the site.  The leaderboard will be running on the Homepage and Across the site while Super Leaderboard will be running on the Homepage only. For more details on placing your advertisement on this platform, kindly contact us at help@TheMediaAnt.com or call us at 080-67415510.

Banner

Impression

970 W X 250 H - Desktop Site

320 W X 50 H - Mobile Site

300 W X 250 H - Mobile site

300 W X250 H - Desktop Site

728 W X 90 H - Desktop Site

Banner Type

1 Level Targeting

2 Level Targeting

YourStory

YourStory is India's largest media tech company for startups and entrepreneurs which was founded on 2008. Yourstory is the definitive platform for budding entrepreneurs, innovators, and businesspersons and comprises of content, connections, and communication that can power their brand and business objectives. YourStory Ads are an interactive way to engage users and encourage them to interact with your brand for a long time. YourStory Ads improves visibility and targets specific demographics and consumer behaviour. YourStory Advertising offers you access to an audience that drives economic activity and decisions across sectors of the Indian business landscape. With monthly users of over 2M, YourStory Advertisement deeply engages with the Indian youth by delivering them high-quality content. By placing YourStory Ads, companies can reach a largescale audience and increase brand recognition and display their products or services.

<h2>YourStory Advertisement</h2>YourStory Advertisement will help companies in showcasing their brand and marketing to the right audience without hindrance. As a platform to showcase the start-up environment, YourStory Advertising is a good place for SMEs and startups to build awareness around their products or services. By fostering a relationship with businesses and entrepreneurs, YourStory Advertisement is a good platform for decision-makers to display their products and services. <h2>YourStory Ads</h2>YourStory Ads will promote brand visibility by being India's no.1 media platform for entrepreneurs, dedicated to passionately championing and promoting the entrepreneurial ecosystem in India. They conceptualize, create, and distribute the best brand experience for startups, inventors, corporates, and government bodies. YourStory has published close to 60,000 stories of entrepreneurs and helped more than 50,000 entrepreneurs access networking and business funding opportunities connecting startups and talent in the most curated manner. Looking to Your Own YourStory Advertisement?<h2>YourStory Advertising Cost</h2>Want to Advertise on YourStory Website? YourStory Advertisement Cost will depend on the various media ad options chosen by the advertisers. Our pricing models for YourStory Advertisement Cost are as per the ad option chosen and the customizations done to the ad options.<h3><a href="https://www.themediaant.com/ad-campaign-brief" target="_blank">Get the best rates to place your ad on any digital platform on The Media Ant</a></h3>Our “Top Choice” section on “YourStory Advertising” will include all the <a href="https://www.themediaant.com/digital">digital advertising ad options</a> the companies can choose from according to their requirements. <h3>YourStory Advertising Rates</h3>YourStory Advertising Rates depend on the various ad options like video ads, banner ads, and more that are chosen by the advertisers. For YourStory Advertisement, advertisers can choose from the available option at discounted rates, according to their requirements.YourStory Advertisement Rates can be customized based on the advertiser's choice of media option and adding it to the bag. Advertisers can monitor their digital ad campaigns through our online monitoring dashboard on their mobile phones.<h3><a href="https://www.themediaant.com/mash" target="_blank">Check the best rates to advertise on digital platforms in The Media Ant's digital advertising planning tools</a></h3>You can check out discounted YourStory Advertisement Cost on the official website of <a href="https://www.themediaant.com/" target="_blank">The Media Ant</a>. Companies can pick the ads option most relevant to their needs.<h3>YourStory Advertisement Rates</h3>Looking to Advertise in YourStory? YourStory Advertisement Rates are available for the media option that is chosen by the advertiser and the customization they’ve made to the ad option. YourStory Advertisement offers various pricing models for all its media options. Get the best rates for your digital advertisement by visiting The Media Ant. <h2>YourStory Advertisement Agency</h2>Looking to Place a YourStory Advertisement? The Media Ant is India’s leading digital advertising agency that provides the best rates for all your digital advertising needs. Having a presence across India in major cities like Bangalore, Mumbai, and Delhi.We help you plan, buy, execute and monitor all your <a href="https://www.themediaant.com/ad-campaign-brief">digital advertising campaigns</a> across the country. Our in-house team ensures to provide you with the best advertising plans in India and monitors them to ensure flawless execution and the best performance. <h3><a href="https://www.themediaant.com/digital" target="_blank">Our best rates for digital advertising in the market are available online on The Media Ant website</a></h3>The Media Ant also measures campaign engagement and provides you with the best rates for digital advertising campaigns. Get the best rates to place your <a href="https://www.themediaant.com/digital" target="_blank">ad on any digital platform</a> on The Media Ant.You can monitor your ad campaigns on our online monitoring dashboard on your mobile phone. Check the best rates to advertise your brand on various digital platforms in The Media Ant's digital advertising planning tools. You can contact us through Whatsapp, Phone, or Email to place a Your Story Advertisement. <a href="https://www.themediaant.com/" target="_blank">The Media Ant</a> contact details are available in the <a href="https://www.themediaant.com/contact-us" target="_blank">Contact Us</a> section of our website.<h4>Who Should Advertise on Your Story?</h4>Your Story Advertisement will help companies looking for a large-scale audience, who are mostly businesses and start-ups YourStory is a new-age, digital-first platform that can power both your brand and business objectives. With a great reach in top tier cities, Your Story Advertising will target the right audience on a national and local level. Your Story Advertisement is displayed along with highly engaging content in the YourStory App.<h4>Who Does Your Story Advertisement?</h4>Your Story Advertisement can be done by companies looking to increase their brand recognition and boost their visibility. YourStory is a unique service that reaches out to the Indian youth. YourStory Advertising will be displayed to business owners or decision makers, which can help attract partners and can directly or indirectly promote and increase business sales. Some past advertisers who have done YourStory Advertisement include Tissot, Grofers, Mountain Dew, Mia by Tanishq, Dineout, and more. Some sectors that do YourStory Advertisement include the following:<ul><li>E-Commerce: Companies like Snapdeal, <a href="https://www.themediaant.com/digital/amazon-website-advertising">Amazon</a>, and more can advertise on Your Story to help display their products or services</li><li>Telecommunications Sector: Companies like Airtel, Vodafone, and more use Your Story Advertisement to showcase new offers and display new services.</li><li>FMCG: Brands like ITC Ltd, Nestle Ltd, Godrej Consumer Products, and more advertise on Your Story to revamp their brand image and build brand recognition as well as boost visibility among the users.</li><li>Electronics: Companies like OnePlus use YourStory Advertisement to target the right audience, which consists mostly of SMEs and start-ups. Through user personalization, Your Story Advertising targets business owners and decision-makers.</li></ul><h4>Who Are YourStory Advertisement Target Audience?</h4>YourStory Advertisement has readers who are mostly Investors, Start-up Fans, Entrepreneurs, and more. According to data, YourStory Advertising has user profiles of the following:<ul><li>Developers</li><li>Venture Capitalists</li><li>Millennials CXOs</li><li>SMEs Business Owners</li><li>Business Decision Makers</li></ul>Given below are the demographics of the target audience you can reach through YourStory Advertisement:<ul><li>Around 96% of males and 4% of females are major audiences of Your Story Advertisement in the app.</li><li>Around 51% of males and 49% of females are major audiences of Your Story Advertising on the website.</li><li>Around 52% target audience of YourStory Advertisement in the app are aged between 25 - 34 years.</li><li>Around 38% target audience of YourStory Advertisement in the website are aged between 25 - 34 years.</li></ul><h2 dir="ltr">What types of ads can I run on YourStory?</h2>You can run sponsored listings, display ads, video ads, carousel ads, and app install ads on YourStory. Each format caters to specific goals, like increasing brand visibility or driving sales. The Media Ant helps you pick the best type for your needs.<h3 dir="ltr">How much does advertising on YourStory cost?</h3>Ad costs depend on format, targeting, and budget. PPC ranges from ₹5–₹20 per click, while CPM is ₹50–₹100 per 1,000 impressions. Daily budgets can start at ₹500–₹1,000. The Media Ant helps optimize your spend for maximum ROI.<h3 dir="ltr">How do I start advertising on YourStory?</h3>Create an account, choose your ad objectives (like boosting sales or website visits), and pick an ad format such as display or video ads. Set your audience and budget, then launch your campaign. The Media Ant offers expert guidance for seamless setup and management.<h3 dir="ltr">How to do ads on YourStory?</h3>Choose an ad type (e.g., display, carousel), define your target audience, and create engaging ad creatives. Set your budget and monitor performance to optimize results. The Media Ant assists at every step for effective campaigns.<h3 dir="ltr">How do I advertise a new product on YourStory?</h3>Use formats like sponsored listings or carousel ads, highlight your product’s unique features, target the right audience, and track results. The Media Ant helps craft impactful campaigns to boost visibility.<h3 dir="ltr">What are the benefits of running ads on YourStory?</h3><ul><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Increased brand visibility</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Advanced audience targeting options</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Customizable ad formats for specific goals</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Flexible budgeting and cost control</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Comprehensive performance tracking</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Maximized ROI with expert support from The Media Ant</li></ul>

<h4>Your Story Advertisement Execution Steps</h4><div>Given below are some ways to advertise on Your Story App:</div><ol><li>Add the media to the bag by clicking &#34;Add to Plan&#34;</li><li>In the bag, use the filters to customize your requirement and click &#34;Save to the Dashboard&#34;</li><li>In the Dashboard select  dates and click &#34;Submit for Approval&#34;</li><li>Once approved upload the artwork and make the payment</li></ol>*Offline help is available once the campaign is approved<h4>Your Story Advertising Execution Proof</h4>When the campaign is live, you will get a link to the dashboard from where you can track the campaign delivery daily. After the completion of the campaign,  YourStory Advertising Campaign final report will be shared with you. Your Story Advertisement screenshots will be shared with the advertisers on request, however, since this is done manually and takes time.

<h4>Why Advertise on YourStory?</h4>With over 2 Mn Monthly Active Users, YourStory is India’s premier portal for entrepreneurial stories across large corporates, startups, and SMEs. YourStory Advertisement gives access to a unique audience that allows brands to drive quality online traffic and increase brand awareness. Some points to note while advertising on YourStory is given:<ul><li>YourStory Advertising has no geographical boundaries.</li><li>YourStory Advertisement has a great reach.</li><li>YourStory Advertisement is highly engaging to the audience. </li><li>YourStory Advertisement allows young entrepreneurs to reach out to their desired audience. </li></ul>

<h4>How does YourStory Advertising work?</h4>Some top media options given through YourStory Advertisement include the following:<ul><li>Banner Ads: YourStory Advertising Banner Ads run on-site and appear within the content.</li><li>Video Ads: YourStory Advertisement Video Ads that play on the opening of the page.</li><li>Article: An article about the brand is posted on YourStory which includes a minimum of two rounds of social media promotion.  Social media push includes posts on Facebook, Twitter, and Linkedin. </li></ul>

<h4>Who Should Advertise On YourStory?</h4>YourStory being India's no.1 media platform for entrepreneurs attracts various young audiences. Considering the targeting offered by YourStory below brands can &#65279;advertise on Your Story&#65279;:<ol><li>Young entrepreneurs looking for recognition.</li><li>Brands looking at awareness and high reach.</li><li>Brands looking at aiming tech enthusiasts.</li><li>Brands that appeal to the masses and those that drive economic activities. </li></ol>

YourStory Banner Advertisement | YourStory Banner Ad Cost