YourStory will publish an article highlighting the brand's growth story, the culture of innovation, and the roadmap ahead. Article to appear on the main page for a duration of 4 hours, and thereafter live on other pages on YourStory permanently. Minimum 250k Impressions will be given, where 65% will be on the YourStory website and the rest is on social media platforms. The content will also be posted twice on social media along with that 1 newsletter containing the article will be sent to 800k subscribers.