Banner on YourStory
Used For
Reach
Ad Type
Image
Lead Time (in days)
3
Span
1 day
Banner ads on YourStory are image-based display ads that appear in high-visibility placements across the website and app, such as the homepage, category pages, or article pages. These ads are shown to YourStory’s audience while they are reading content or browsing stories, helping brands get visibility and clicks. When a user visits the platform, the banner loads instantly along with the content — so it works on an impression basis (CPM model). The banner can redirect users to a landing page or website when clicked, making it useful for brand awareness as well as driving traffic or leads.
Rack Rate
₹ 0.198 / Per Impression
TMA Offer
Login To View
Min Billing
₹ 5,00,000
Min Billing
₹ 5,00,000
Execution Details
YourStory Banner Ads
YourStory Banner ads are a highly effective way to promote your brand across various digital media platforms. These visually engaging ads can greatly enhance your online visibility, helping you reach a wider audience. Below, we cover all the essential aspects of banner ads, including their costs and templates that work best for platforms like YourStory.
YourStory Banner Advertisement Cost
The cost of running YourStory banner ads varies based on several key factors:
Platform: Different digital platforms have varying costs. For example, Instagram generally has higher costs due to its large user base and high engagement levels. Platforms like Hotstar may have more flexible pricing, especially during live events like sports or entertainment shows.
Ad Format: The type of ad you choose (static, animated, or interactive) can affect the cost. Interactive or video-based ads typically cost more than standard image-based banner ads, as they offer higher engagement rates.
Audience Targeting: Advanced targeting options (like demographics, interests, behaviors, and location) help you reach a specific audience, but more precise targeting usually leads to higher costs.
Ad Placement: Premium placements, such as the top of a page or during high-traffic moments (e.g., live streaming of a popular event), can increase costs.
Campaign Duration: Longer campaigns tend to be more expensive overall, but they often provide better long-term exposure and engagement.
Bidding Strategy: On many platforms, you can choose between cost-per-click (CPC) or cost-per-thousand-impressions (CPM) pricing models. CPC charges you for each click on your banner, while CPM charges for every thousand impressions your ad receives.
By carefully selecting the right platform, targeting options, and ad format, businesses can effectively manage banner advertisement costs on YourStory while achieving strong visibility and engagement.
YourStory Banner Advertisement Rates
YourStory Banner Advertisement Rates typically range from ₹100 to ₹3,000 per 1,000 impressions (CPM) or ₹5 to ₹50 per click (CPC), depending on factors such as platform type, audience targeting, and ad format. For instance, social media platforms like Instagram may charge higher rates due to their extensive reach and engagement, while display ads on websites might offer more competitive pricing. Understanding these rates is crucial for businesses aiming to optimize their advertising budget effectively.
