Spot Buy is an advertising package where the brand purchases individual video ad slots to run during the broadcast across Pre, Post, and Live (PPL) windows. Rates are priced per spot and vary by match stage — from early rounds through the bigger matches like Quarterfinals, Semifinals, and the Final. Live slots are priced at a premium, with 10-second advertisements running across Handheld Devices, Connected TV (CTV), and Linear TV (LTV), reaching engaged audiences throughout the tournament.