Truecaller Ads help reach more people and target consumers using online channels at every sales funnel stage. Truecaller Ads are an innovative way to showcase products/services for brand awareness and boost visibility by engaging customers to drive repeat sales. With  270000000  monthly active users, Truecaller Ads target a large-scale audience using precision retargeting.

Male

Female

Gender Distribution

Users in %

12-15

16-19

20-29

30-39

40-49

Age Distribution

Users

Bangalore

Hyderabad

Delhi

Ahmedabad

Mumbai

Chennai

kolkata

Kochi

City Wise Distrubution

User

Maharashtra

Karnataka

Gujarat

Telangana

Tamil Nadu

West Bengal

Kerala

State Wise Distribution

Pune

Indore

Patna

Jaipur

Agra

Bhubaneswar

Coimbatore

Guwahati

Surat

Bhopal

Chandigarh

Durgapur

Jodhpur

Ludhiana

Nagpur

Shimla

Siliguri

Visakhapatnam

Uttar Pradesh

Madhya Pradesh

Bihar

Rajasthan

Odisha

Haryana

Andhra Pradesh

Assam

Punjab

Arunachal Pradesh

Tripura

Other Area Covered

CREATIVE SPEC

Truecaller’s banner ads are image-based and designed to suit different needs. They come in six types: Cost per Impression (CPM), where advertisers pay based on how many times their ad is shown, ideal for building awareness; Cost per Click (CPC), where payment happens only when someone clicks on the ad, often shown after a call; Click to Call, letting users tap to directly call a business; Click to WhatsApp, where a tap opens a chat with the business;Native ads where ad will display in the app when anyone is searching or scrolling through contact details and Click to Innovation, displaying creative ads after a call ends to catch attention. Notably, Click to Call and Click to WhatsApp are action-based campaigns, where units are calculated based on user interaction (e.g., clicking to call or opening WhatsApp) rather than collecting lead information. Most of the banners appear when a call is ended these are categorized as "After call screen banners" and a few ads appear on the app screen when someone is searching or scrolling through the app and these are categorized as "Truecaller app profiles".

Banner

Video

Native

Buy Type

Execution Mode

Ad Placement

Level 1 Targeting

Level 2 Targeting

Creative Spec

Video ads will be displayed on the Truecaller platform after the call screen. For a clearer understanding of how these ads appear in the app, please refer to the images in the reference section.

Creative Spec for lead gen form

After a call disconnects on Truecaller, a banner ad will appear featuring a Book Now option. Clicking this button opens a form that automatically populates with the user's name, contact number, and email address. Users must select one option from the choices provided by the advertiser, as shown in the reference image on the left, once all fields are completed, a lead will be generated, This process helps advertisers capture high-quality leads efficiently, increasing engagement and driving conversions through a seamless user experience.

Lead Generation Banner

Truecaller

<h2 dir="ltr">Truecaller Advertising</h2>Truecaller is one of the most widely used mobile apps in India, known for its efficient caller identification and spam-blocking features. With a massive user base of over 350 million active users globally, including a significant share in India, Truecaller provides an excellent platform for businesses to connect with a targeted and engaged audience.From brand awareness campaigns to performance-driven advertising, Truecaller offers multiple ad formats that cater to various business objectives. Advertising on Truecaller helps businesses tap into an audience that actively uses the app daily for communication and safety, making it a prime channel for <a href="https://www.themediaant.com/digital">digital marketing</a>.<h2 dir="ltr">Why Choose Truecaller Advertising?</h2><h3 dir="ltr">1. Massive Reach</h3>Truecaller has over 100 million daily active users in India, making it one of the most popular mobile apps in the country. With its extensive reach, businesses can promote their offerings to a large audience, including urban and semi-urban users. Truecaller ensures your ads are seen by the right audience at the right time, maximizing brand visibility.<h3 dir="ltr">2. High Engagement Rates</h3>Truecaller users actively engage with the app multiple times daily to identify callers, block spam, or access messaging features. This high engagement provides a unique opportunity for businesses to showcase their ads in a non-intrusive yet impactful way.<h3 dir="ltr">3. Precise Targeting</h3>Truecaller leverages its vast user data to offer advanced targeting options. Advertisers can create campaigns based on location, demographics, behavior, and language preferences, ensuring their ads reach the most relevant audience. Whether you're a local business targeting a city or a national brand reaching out to specific user segments, Truecaller delivers precision targeting.<h3 dir="ltr">4. Localized Advertising</h3>Truecaller’s platform supports localized campaigns that allow businesses to reach users in specific regions or cities. This feature is especially valuable for industries like retail, healthcare, real estate, and local services that thrive on regional advertising.<h3 dir="ltr">5. Cost-Effective Campaigns</h3>Truecaller’s advertising solutions cater to businesses of all sizes, offering flexible pricing options. Whether you're running a small-scale campaign or a large national campaign, Truecaller helps you achieve measurable results within your budget.<h3 dir="ltr">6. Integrated Ads with High Visibility</h3>Truecaller offers integrated ad placements such as Caller ID Ads and Sponsored Messages, ensuring high visibility without disrupting the user experience. This seamless integration guarantees better engagement and higher conversion rates.<h3 dir="ltr">7. Real-Time Insights and Analytics</h3>Truecaller provides advertisers with comprehensive campaign insights, including impressions, clicks, engagement rates, and conversions. This data enables businesses to optimize their campaigns in real-time, ensuring improved performance and ROI.<h2 dir="ltr">Truecaller Advertising Cost</h2>Truecaller advertising costs vary depending on the campaign type, duration, and targeting options. The pricing structure ensures flexibility, allowing advertisers to select options that best suit their goals and budgets.Truecaller Advertising Cost Breakdown1. Caller ID Ads:<ul><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">These ads appear on the caller identification screen, making them highly visible.</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Cost: ₹30,000 to ₹1,00,000 per campaign, depending on targeting and duration.</li></ul>2. Sponsored Messages:<ul><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Businesses can send personalized messages directly to users through the Truecaller platform.</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Cost: ₹20,000 to ₹75,000 per campaign, based on the message volume and user targeting.</li></ul>3. Display Banner Ads:<ul><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Banner ads are shown on the app’s homepage or during key user interactions.</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Cost: ₹50,000 to ₹2,00,000 per month, depending on placement and impressions.</li></ul>4. Branded Caller ID:<ul><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">This premium feature displays a brand’s name, logo, and message during calls.</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Cost: ₹1,00,000 to ₹5,00,000 for large-scale campaigns.</li></ul><h2 dir="ltr">Truecaller Advertising Agency in India</h2>If you're looking to maximize your Truecaller advertising results, partnering with an experienced agency like <a href="https://www.themediaant.com/">The Media Ant</a> is the way to go. As one of India’s leading advertising agencies, The Media Ant offers end-to-end campaign management for Truecaller ads.<h3 dir="ltr">How The Media Ant Helps:</h3><ul><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Customized Ad Strategies: Tailored to your business goals and audience.</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Creative Ad Formats: Optimized to engage users and boost conversions.</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Performance Monitoring: Real-time tracking and adjustments to ensure better ROI.</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Budget Optimization: Cost-effective solutions that deliver maximum value.</li></ul>With The Media Ant, you can leverage Truecaller’s vast reach and advanced targeting to create impactful campaigns that drive results.<h2 dir="ltr">Frequently Asked Questions</h2>1. What is Truecaller advertising?Truecaller advertising allows businesses to promote their products or services using ad formats like Caller ID Ads, Sponsored Messages, and Display Ads.2. How can I advertise on Truecaller?You can advertise on Truecaller by directly contacting their advertising team or working with a specialized agency like The Media Ant, which handles everything from strategy to execution.3. What is the minimum cost for Truecaller advertising?The minimum cost for Truecaller ads starts at approximately ₹20,000, depending on the ad format and targeting requirements.4. What are the ad formats available on Truecaller?Truecaller offers:<ul><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Caller ID Ads: Ads on the caller identification screen.</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Sponsored Messages: Direct messages to users.</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Display Ads: Banners on the app.</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Branded Caller ID: Customized caller branding for businesses.</li></ul>5. Why choose The Media Ant for Truecaller advertising?The Media Ant simplifies Truecaller advertising by offering:<ul><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Expert campaign management.</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Advanced targeting strategies.</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Data-driven optimizations to maximize ROI.</li></ul>Ready to launch your Truecaller ad campaign? Contact The Media Ant today to get started!

Truecaller Advertising Cost