Banner on Times Now
Used For
Reach
Ad Type
Image
Lead Time (in days)
3
Span
15 days
On this platform, banners are image-based ad formats available in two types — Standard Banners and Pre-Site Interstitial with Flying Carpet. A Standard Banner is a regular display ad shown within the web or mobile layout, while a Pre-Site Interstitial is a full-screen ad that appears before users enter the website. The Flying Carpet is an interactive rich media banner that expands as users scroll, providing more creative space. Various dimensions are supported (detailed in the dimensions section), pricing is based on CPM, and ads are served across both desktop and mobile, with rates varying by campaign requirements.
Rack Rate
₹ 0.103 / Per Impressions
TMA Offer
Login To View
Min Billing
₹ 10,000
Min Billing
₹ 10,000
Execution Details
Times Now Banner Ads
Times Now Banner ads are a highly effective way to promote your brand across various digital media platforms. These visually engaging ads can greatly enhance your online visibility, helping you reach a wider audience. Below, we cover all the essential aspects of banner ads, including their costs and templates that work best for platforms like Times Now.
Times Now Banner Advertisement Cost
The cost of running Times Now banner ads varies based on several key factors:
Platform: Different digital platforms have varying costs. For example, Instagram generally has higher costs due to its large user base and high engagement levels. Platforms like Hotstar may have more flexible pricing, especially during live events like sports or entertainment shows.
Ad Format: The type of ad you choose (static, animated, or interactive) can affect the cost. Interactive or video-based ads typically cost more than standard image-based banner ads, as they offer higher engagement rates.
Audience Targeting: Advanced targeting options (like demographics, interests, behaviors, and location) help you reach a specific audience, but more precise targeting usually leads to higher costs.
Ad Placement: Premium placements, such as the top of a page or during high-traffic moments (e.g., live streaming of a popular event), can increase costs.
Campaign Duration: Longer campaigns tend to be more expensive overall, but they often provide better long-term exposure and engagement.
Bidding Strategy: On many platforms, you can choose between cost-per-click (CPC) or cost-per-thousand-impressions (CPM) pricing models. CPC charges you for each click on your banner, while CPM charges for every thousand impressions your ad receives.
By carefully selecting the right platform, targeting options, and ad format, businesses can effectively manage banner advertisement costs on Times Now while achieving strong visibility and engagement.
Times Now Banner Advertisement Rates
Times Now Banner Advertisement Rates typically range from ₹100 to ₹3,000 per 1,000 impressions (CPM) or ₹5 to ₹50 per click (CPC), depending on factors such as platform type, audience targeting, and ad format. For instance, social media platforms like Instagram may charge higher rates due to their extensive reach and engagement, while display ads on websites might offer more competitive pricing. Understanding these rates is crucial for businesses aiming to optimize their advertising budget effectively.
