Scratch Card Ads on Swiggy Instamart are an interactive way to engage users with a reward-based experience. These ads appear on the post-order confirmation page, where users can scratch the card digitally to reveal offers like discounts, cashback, or special deals. Since users actively participate, it boosts brand recall and increases the chances of redemption. Clicking on the offer redirects them to the brand’s website or product page, making it an effective way to capture attention and drive engagement