Content Integrations on Stage

Stage
Popular
Hyper Active Integration
Active Integration
Passive Integration
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Used For

Reach

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Ad Type

Video

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Lead Time (in days)

3

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Span

1 day

Content integration is an advertising method where a brand or product is included directly within the content. There are three types of integration packages: Hyperactive Integration, where the brand or product is highly noticeable, actively discussed, or used by characters in key scenes, making it the main focus; Active Integration, where the brand or product is part of the scene, sometimes mentioned or used, but not the main focus; and Passive Integration, which is simple product placement, where the brand or product appears in the background or as part of the set, but is neither used nor mentioned by the characters.

Rack Rate

₹ 2,20,000 / Per Integration

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TMA Offer

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Min Billing

₹ 2,00,000

Min Billing

₹ 2,00,000

Execution Details

Creative Spec: video

Format

.MP4

SOP

Other related details

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