Video on Spotify

Spotify
Popular
Spotify Video Advertising
Spotify Video Advertising
Spotify Video Takeover Advertising
Spotify Video Advertising
Spotify Video Advertising
Spotify Video Advertising
sideBorder
Used For

Impact

sideBorder
Ad Type

Video

sideBorder
Lead Time (in days)

3

sideBorder
Span

1 day

Spotify Video Ads will be displayed between songs during commercial ad breaks and will include clickable companion banner ads that will showcase brand creative.

Rack Rate

₹ 0.272 / Per Impression

party-popper

TMA Offer

Login To View

Min Billing

₹ 8,00,000

Min Billing

₹ 8,00,000

Execution Details

CREATIVE SPEC: video

Detailed Dimension

Click Here

Format

MP4/MOV

Aspect Ratio

16:9 (landscape) and 9:16 (Portrait)

Max File Size

500 MB

CREATIVE SPEC: COMPANION BANNER: image

Format

.JPG

Resolution

300

Max File Size

200 KB

Detailed Dimension

640x640

ADDITIONAL INSTRUCTIONS

Restrictions

#Videos should not have letterboxes/ Black frames/ Black borders # full screen video is needed

Campaign Guidlines

Click here

SOP

Proof Of Execution

# Analytics and POE Report will be provided - (POE Report which includes the Impressions, reach, clicks, etc ). It provides the KPI as per the campaign. # Reports will be provided after 24hrs once the campaign goes live (Saturday & Sunday - Excluded). # Screenshots will not be provided.

First Proof Of Execution(In Days)

1

Proof Of Execution Frequency

At the end of the campaign only

Spotify Video Advertising

Spotify video advertising is one of the most powerful ways to capture attention and communicate your brand’s story. Platforms like Spotify, including YouTube, Hotstar, and others, allow businesses to reach millions with tailored video ads that fit any campaign goal, whether it’s brand awareness, lead generation, or direct sales.

Spotify Video Ads Cost 

The cost of video ads on platforms like Spotify can vary significantly, depending on factors such as ad format, target audience, and bidding strategies. Here’s a general cost range for Spotify video ads in India:

  • Basic Range: Starting at around ₹1 per view, budget-friendly campaigns allow advertisers to reach a broad audience at minimal cost, typically with skippable ads or CPV (Cost Per View) bidding.

  • Mid-Range Campaigns: For more precise targeting and competitive ad formats, costs generally range from ₹10 to ₹100 per 1,000 impressions (CPM). This is ideal for brands looking for stronger engagement with targeted audiences.

  • Premium Range: For highly targeted or exclusive placements, costs can go up to ₹500 or more per 1,000 impressions. This range is suitable for brands aiming for maximum impact with high-quality, non-skippable ads or sponsorship placements.

These cost ranges give advertisers flexibility to choose ad types and budgets based on campaign goals and audience reach.

Spotify Video Ads Benefits

Using video ads on Spotify delivers multiple benefits that elevate your brand’s presence and engagement. By creating a visual connection with your audience, Spotify ads help build brand recognition, foster trust, and boost conversions.

  • Enhanced Audience Reach and Visibility: Spotify has a massive, diverse audience, allowing your brand to connect with millions of viewers across various demographics and interests. With widespread reach, video ads on Spotify help create awareness quickly and position your brand prominently in the digital space.

  • High Engagement and Retention Rates: Video content is proven to capture and hold audience attention more effectively than static or text ads. By using eye-catching visuals, clear messaging, and an appealing story, Spotify video ads increase engagement rates, which leads to higher recall and brand awareness.

  • Advanced Targeting Capabilities: Spotify video ads offer precise targeting features, enabling you to reach users based on location, age, interests, behavior, and even viewing habits. These targeting options ensure your ad reaches the most relevant audience, increasing the likelihood of engagement and conversion.

  • Flexible Ad Formats to Suit Campaign Goals: Spotify supports various ad formats, including skippable ads, non-skippable ads, bumper ads, and interactive ads, allowing you to select the format that aligns best with your campaign objectives. These options ensure that brands can deliver messages effectively, whether aiming for short-term awareness or long-term engagement.

  • Cost-Efficiency through Targeted Bidding: Video advertising on Spotify allows for cost-efficient bidding strategies such as cost-per-view (CPV), cost-per-click (CPC), or cost-per-thousand impressions (CPM). With this flexibility, brands can maximize reach or engagement while optimizing budget allocation.

With these benefits, Spotify video ads enable businesses to go beyond mere visibility and drive meaningful engagement, turning viewers into loyal customers. Contact us today to create a customized Spotify video advertising strategy that leverages these powerful benefits for your brand.