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SonyLIV Digital Advertising Rates

SonyLIV Digital Advertising Rates

SonyLIV Digital Advertising Rates

31.6M

Monthly Users

App

Medium

About SonyLIV Digital Advertising Rates

SonyLiv App is a popular video streaming service owned by Culver Max Entertainment. Launched in 2013, SonyLIV is one of India's first OTT platforms and features various international and national genres of entertainment. Some popular shows that feature in SonyLIV App include Scam 1992, Rocket Boys, Taarak Mehta Ka Oolta Chashmah, The Kapil Sharma Show, etc.With over 31.6M monthly users, Sony LIV Ads will include various media options such as Roadblock ads, Banner ads, Video ads, and more. Having 300M+ app downloads, SonyLIV Ads can prove to be a good option for advertisers. Looking to advertise on SonyLIV? Get the Best Rates to Place your SonyLIV Ads

Key Insights

Pages per Visit

3.44

Pricing Model

CPM, Fixed

Bid Type

Managed

App Store Rating

3.7

Categories

OTT, Entertainment

Top Choice

Popular

TMA Maha Festive Offer

Rack Rate

₹ 1.1 / Per Impressions

TMA Offer

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Shark Tank Season 2 will be available as part of the TMA Festive Offer, which will be available from October. As part of the TMA Maha Festive Offer, you will be able to avail extra 10% impressions by fulfilling the ad budget of 15L or above. With this offer, you can choose from various video ad options such as pre-roll, mid-roll, and post-roll ads that will be displayed during the show. This offer is a limited-time opportunity, which will only be available till December 31, 2022. Avail and Advertise on Shark Tank Season 2 Now!
Popular

RoadBlock

Rack Rate

₹ 15,60,000 / Per Day

TMA Offer

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Roadblock Ads are high-impact ads that will block all ad placements on the platforms for a day. In SonyLIV, Roadblock Ads will include Masthead Banner, Standard Banners, and Native Banner ads. Masthead Banner Ads will be displayed on the homepage, whereas Native Banners and Standard Banner Ads will also run on site for a duration of 24 hours.
Popular

Banner

Rack Rate

₹ 0.099 / Per Impression

TMA Offer

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Banner Ads are rectangular image ads that can be displayed on the homepage and will also run on site. Banner Ads are of two types, i.e. Standard Banner Ads and Native Banner Ads. Standard Banner Ads are image ads with a call to action button, which will be redirected to the landing page and will be shown only on the app. Native Banner Ads will include brand creative, product information, as well as a call to action button, which will be redirected to an article on the product or services and will be shown on both the app and desktop.
Popular

Video

Rack Rate

₹ 0.1 / Per Unit

TMA Offer

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Video Ads are displayed as both pre-roll video ads and mid-roll video ads on both the app and website. Pre-roll Video Ads are shown before the site content is played and have a minimum duration of 6 seconds and a maximum duration of 10 seconds. Mid-roll Video Ads are displayed within the content while it is being played and have a minimum duration of 10 seconds to a maximum of 180 seconds.
Premium

Connected TV

Rack Rate

₹ 0.275 / Per Impression

TMA Offer

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CTV Advertising or better known as Connected TV Advertising will allow brands to reach the right audience by placing ads on various smart TVs and OTT devices such as Amazon Fire TV Stick, Chromecast With Google TV, Apple TV, and more. CTV Advertising will be displayed on a full screen from a minimum duration of 10 seconds.

Shows

Super Dancer
Super Dancer

Reality Show

KBC
KBC

Reality Show

Shark Tank
Shark Tank

Reality Show

Popular Shows

Popular Shows image
1
Popular Shows image
3

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Media Demographics & Analytics

User Reach & Demographics

Users in % (App Only)

Gender Distribution

Male

Female

82

18

Users in % (Website Only)

Gender Distribution

Male

Female

62

38

Users (App Only)

Age Distribution

in %


18-24

19

25-34

45

35-44

28

45-54

8

55+

0

Users (Website Only)

Age Distribution

in %


18-24

46

25-34

33

35-44

10

45-54

5

55-64

4

65+

2

Users

Region Wise Distribution

in %


West

33

North

30

South

26

East

11

Users

Metro Wise Distribution

in %


Non Metro

68

Metro

32

Users

State Wise Distribution - CTV

in %


Maharashtra

15

Uttar Pradesh

11

Delhi

11

Gujarat

10

Punjab

8

Rajasthan

7

Madhya Pradesh

7

Karnataka

7

West Bengal

5

Bihar

4

Telangana

4

Tamil Nadu

3

Others

8

Users

City Wise Distribution - CTV

in %


Delhi

16

Mumbai

10

Bengaluru

6

Hyderabad

4

Chennai

4

Pune

4

Indore

3

Kolkota

3

Bhopal

2

Ahmedabad

2

Users

Online Behaviour

in %


Mobile & Tech Enthusiasts

35

News & Politics

31

Online Shopping

31

Sports Enthusiasts

30

Food & Dining

27

Health & Fitness Buffs

25

Beauty & Wellness

24

Music Lovers

24

Users

Content Genre

in %


Reality / Talent Format Shows

27

Comedy

26

Sports

18

Documentaries

4

Romance

3

Others

22

Users

Device Cost

in %


25-35K

33

15-25K

23

35-50K

21

7-15K

14

50K+

9

Users

Device Split

in %


Android

78

ios

12

Smart TV

10

Users

Time Spent - Sony LIV

in Mins


Per Day

65

Users

Time Spent - CTV

in Mins


Per Day

70


SonyLIV Advertising

SonyLiv App is a popular video streaming service owned by Culver Max Entertainment. Launched in 2013, SonyLIV is one of India's first OTT platforms and features various international and national genres of entertainment. Some popular shows that feature in SonyLIV App include Scam 1992, Rocket Boys, Taarak Mehta Ka Oolta Chashmah, The Kapil Sharma Show, etc.

With over 31.6M monthly users, Sony LIV Ads will include various media options such as Roadblock ads, Banner ads, Video ads, and more. Having 300M+ app downloads, SonyLIV Ads can prove to be a good option for advertisers. Looking to advertise on SonyLIV? Get the Best Rates to Place your SonyLIV Ads

SonyLIV Advertisement

SonyLIV Advertisement is showcased on the OTT Platform when the content is played. Having a lot of unique advertising options and 31.6M monthly active users, advertising on SonyLIV digital platforms will help advertisers bring in traffic and build brand awareness. 

Sony Liv Digital Advertisements help companies improve their brand recognition and display their products or services.

Sony Liv Advertisement will include various media ad options such as roadblock ads, banner ads, video ads, and more. Through Sony Liv advertisement, companies will be able to improve their brand recognition and display their products to a mass audience.

Sony LIV Ads

Sony Liv Ads is the best way to improve your brand recognition and display your products or services. Sony LIV Ads will be showcased on both the app and website of the OTT platform. 

SonyLiv Ads will allow companies to create a more interactive experience with consumers, by being able to offer exclusive content and product placement opportunities. 

SonyLIV Advertising Cost

SonyLIV Advertisement Rates will vary depending on the various media ad options available for the app. We at The Media Ant are committed to providing you with the best advertising rates possible for your brand. 

Advertisers can choose their SonyLIV Ads options like banner ads, video ads, native ads, and more, which they can choose according to their requirements.

SonyLiv Advertisement Rates

SonyLIV Advertisement Rates can be chosen by visiting The Media Ant website and choosing from our “Top Choice” section on “Advertising on SonyLIV” which will include all the packages they can choose from with the best digital advertising rates

You can check out our discounted SonyLIV Advertisement Rates on our official website of The Media Ant. Companies can pick and choose which SonyLIV Ads which are most relevant to their requirements.

SonyLIV Advertising Rates

SonyLIV Digital Advertising Rates are among the most cost-effective advertising platform in the market. Through discounted SonyLIV Advertising Rates, The Media Ant will help clients promote their business through cutting-edge media channels and help in promoting brands through fast-moving advertising tactics. 

SonyLIV Advertising Rates vary depending on which package you choose from, but there are packages for everyone and any budget as well.

SonyLIV Digital Advertising Agency

SonyLIV Digital Advertising can be done through The Media Ant, which is India's top digital advertising agency. With a presence across top cities like Mumbai, Delhi, and Bangalore, we are India's best digital advertising agency.

The Media Ant will help advertisers in planning, buying, executing, and monitoring their SonyLIV ad campaigns. Our in-house performance team ensures that your SonyLIV digital advertising campaigns are monitored to ensure the best performance.

The Media Ant will help track and measure campaign engagement for relevant campaigns. As India’s leading digital ad agency, The Media Ant assures the best digital advertising rates and flawless execution of your campaigns in all digital ad campaigns.

Get the best rates to place your ad on any digital platform of your choice

Our best rates for advertising on the SonyLIV OTT Platforms are available on our online monitoring dashboard which will help you to monitor the campaign from your phone. You can check the best rates to advertise on various platforms in the digital advertising planning tool on The Media Ant.

You can contact us over Whatsapp, Phone, or email for all your SonyLIV Advertising needs. The Media Ant contact details are mentioned in the Contact Us section of the website.

Why Should I Advertise on SonyLIV?

With entertainment shows in various genres like drama, crime, comedy, and more on SonyLIV OTT Platforms Advertising is a good option for advertisers looking for a mass audience targeting. With specialized algorithms, brand integration, psychographics, and more, SonyLIV Ads helps brands create targeted ads that will help with large-scale advertising campaigns. 

SonyLIV Ads will help brands with increasing their awareness and recall their consumer base using recognition. With the growing popularity of SonyLIV App and SonyLIV Website, advertising on SonyLIV will help brands with connecting to both current and prospective clients. 

To maximize the ad impact, Sony LIV Advertising uses targeted ads based on the consumer's preference. With product placements and seamless brand integration, SonyLIV advertising will help brands increase their website traffic and promote their brand products. 

Who Advertises on SonyLIV?

Sony LIV Advertising is done by companies who are looking for large-scale targeted growth in their brand awareness. With over 31.6M monthly active users, Sony LIV Advertisements target the right audience to the brands that want to promote their products. 

With appealing and innovative advertising options, Sony Liv Advertising can be a good marketing option for many companies. Catering to many companies’ needs, Sony LIV advertisements have previously been done by many large-scale companies. Some past advertisers of Sony LIV Advertisements are Coca-Cola, Flipkart, Myntra, Swiggy, Tata Motors, and more. 

  • E-Commerce: With over 10 million downloads, Sony LIV digital platforms are a good option for e-commerce sites like Flipkart, Myntra, and others to target their customers. Using Sony LIV's target audience, and their unique ad formats, the companies can pull in customers by showcasing their products and offers.
  • FMCG: FMCG Companies have reserved Sony LIV Ads in the past as a way to increase their brand awareness or introduce new products and services. Sony LIV Advertisements target urban audiences and have consumers who are willing to splurge on good quality products.
  • Automobiles: With no specific gender audience, SonyLIV ads cater to people irrespective of their sex, location, and age. Automobile companies drive in customers with their SonyLiv Ads.

SonyLIV Ads can act as a driving force for various companies in promoting their products and brands. 

Who Are the Target Audience for SonyLIV Ads?

The major target audience for Sony LIV Ads are people who have a good internet connection and want easy access to most entertainment channels. SonyLIV has more than 31 million active monthly users which help promote brand awareness and target the right audience.

  • SonyLIV Website Advertising target audience includes 62% of males and 38% of females.
  • Sony Liv App Advertising target audience includes 82% males and 18% females. 
  • With over 45% of Sony LIV app users being in the 25 - 34 age bracket and over 46% of Sony LIV website users being of the 18 - 24 age group, Sony LIV Ads are a good option for advertisers.

Sony LIV Advertising analyses consumer behaviour using psychographics and demographics and targets users using personalized advertisements. This feature helps the app have a larger reach with the target audience.

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