In the Sambad platform, an article works as a content-based advertising option where a brand’s message is shared in the form of an article. The article can include text, images, and links to engage readers and provide detailed information about the brand, product, or service. It is published on the Sambad Odia or Sambad English News Portal, reaching their audience organically through the website. Articles can be optimized with keywords and promoted through different sections of the site to increase visibility. The pricing for article placement is usually based on a fixed cost.